THIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers something search...
Byline: ABBEY KLAASSEN
aklaassen@adage.com
What's the only company that scares Google? Facebook.
Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn't been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine.
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