What's in a name? Because we lack a good data-naming methodology, we're placing...

Since the earliest days of recorded history, we've tried to control the unknown forces that affect our lives by assigning names to them. Many religious liturgies have their roots in this practice: Ancient Egyptians sought to appease the forces of nature that made the Nile River overflow its banks, flood crops and destroy homes by reciting or singing a lengthy list of grandiose names for the river god. Their hope was that one of the names would flatter the unknown deity, causing floodwaters to recede.

In our culture today, we've tended to replace superstition with empir