Interelate Expands Into Europe.

Business Editors & High-Tech Writers

Leading Customer Intelligence Provider Brings

Value Proposition to Companies in Europe

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Sept. 6, 2000

Interelate, the leading customer intelligence application service provider (ASP)

today announced that it has expanded into the European market by opening an office in Amsterdam, the Netherlands. The new office, which opened on September 1, 2000, will allow the fast-growing company to offer its customer intelligence products and services to companies in Europe. The company plans to add as many as 20 employees in Europe by year-end, including sales, marketing, and technical personnel.

"Interelate's expansion into Europe will allow us to serve the increasing demand for customer intelligence applications in the region's financial services, e-commerce, retail, and telecommunications industries, to name a few," said Pieter Schouten, Interelate's managing director for Europe. "Our business model will resonate in Europe--as it has in the United States--for companies that want to quickly and cost-effectively make use of customer data to increase their sales and profits."

Pieter Schouten joined Interelate as its vice president of marketing in January 2000 and has helped the company develop its brand and market presence. When the company was ready to expand its business into Europe, Schouten, born in Amsterdam, seized the opportunity to return to his homeland and to leverage his international high-tech sales and marketing experience. Schouten holds a B.S. in commerce from the University of Virginia and an MBA from the Harvard Business School.

"Pieter's leadership experience at Interelate and his European roots will allow him to quickly build a successful presence in Europe," said Wade Myers, chairman and CEO of Interelate. "Interelate's strategy is to provide the necessary customer intelligence infrastructure and expertise to our clients worldwide, helping Global 2000 companies avoid the time and expense associated with internal development of these sophisticated capabilities."

Interelate's partnerships with Loudcloud, E.piphany, and NetPerceptions, each of which is also expanding their European offices, will allow the company to quickly scale its operations in Europe. The company believes that the industries in Europe increasingly need customer intelligence because of privatization and e-commerce, creating favorable market conditions for this expansion.

ABOUT INTERELATE

Interelate is the leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading, analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include E.piphany, Loudcloud, Net Perceptions, Oracle, EMC, Sun, Microsoft and Dell. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and can be reached at (952) 908-8000 or www.interelate.com. In Europe, Interelate can be reached at 011 31 (0) 30 298-2204.