How to Choose a Web Design Company

Once you decide you need a Web site, it's time to decide who will build it. If you have the technical know-how or the money to hire a full-time Web staff, you can develop the site yourself. But if you're like most small businesses, you'll want to outsource the work.

Be careful who you hire, though. A poorly designed Web site can cost you money, drive away customers, and hurt your reputation. Follow a few basic steps to increase your odds of hiring a creative, technically savvy, and cost-effective design firm.

1. Assess your needs. You can hire contractors to create, implement and maintain your site. If your site will serve only as an online brochure, consider outsourcing the creation and implementation, while handling future maintenance — like fixing broken links — in-house. Be realistic about your own goals and growth plans so you know whether to hire a long-term or a short-term contractor.

2. Research each candidate's work. It's essential that you research a Web developer's work so you can evaluate their potential. Once you've found a few developers you like — through recommendations, Web directories or competitors' sites — evaluate their online portfolios and fees. A site doesn't have to be flashy to do its job, but you must appreciate the developer's design sense. Also, consider hiring a firm familiar with your particular industry.

3. Evaluate their services. Decide if the developer meets your needs. If you want to sell your products online, look for proven e-commerce experience. If you're considering a one-person firm, does the developer have the skills necessary to create everything you need? On the other hand, will you get lost in the shuffle at a larger firm with lots of other clients? Determine what extras the firms offer, such as copywriting, marketing, and other services.

4. Meet face-to-face. Your Web design firm, whether a one-person shop or a multinational company, is going to present your Web persona to the world. You must be able to work collaboratively. Ask yourself these questions and rely on your gut reaction: