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Using a blog to communicate during Hurricane Katrina at State Farm
HEADNOTE
of human communication failure at its most injurious. The US federal and state governments became the focus of blame by failing to react in time, making a desperate situation worse as rumors and misinformation spread. But one company managed to keep its agents and employees connected to the rest of the world through a humble company blog. Here, Lewis Pryor, communication strategy and planning manager for the company's southern zone, explains how.
CRISIS COMMUNICATION
HEADNOTEHurricane Katrina - one of the greatest natural disasters of recent times - will also be remembered as an example
One of the largest insurance companies in the US and Canada, State Farm markets its products through its 16,000 agents. The southern zone of State Farm handles all operational aspects of the company's operation for Mississippi, Alabama, Georgia and South Carolina. It has more than 4,800 associates, including 3,400 employees and 1,400 independent contract agents. The zone is also home to around 3,500 independent contractor agents who serve in sales and service roles for agents.
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There are 175,000 newborn bloggers every day.
Mississippi Community Health Center Honored as part of the Katrina Phoenix Project COLUMBIA, S.C. -- Biloxi, Mississippi based Coastal Family Health Center was honored today ......
Sadly, E&P's special feature during the Katrina catastrophe returns for Rita (but will run for far fewer days, we hope). Here we will frequently add ......
Thousands of Katrina victims not only lost their houses and everything they owned in the storm, but some were further devastated when their insurance companies ......
TAMPA, Fla.--(BUSINESS WIRE)--July 19, 1995--Eight women, all current and former employees of Publix Super Markets Inc., filed a class action suit today charging the Fortune ......
In the wake of hurricane Katrina, State Farm Insurance is using its sponsorship of the Bayou Classic football game between Grambling State and Southern Universities ......
What do Willie Nelson and the trucking industry have in common? A desire to cut diesel costs. The famed country singer and three business partners ......
ALBUQUERQUE, N.M. -- New Mexico-based CSI Aviation Services was at the forefront of evacuating thousands of people from the hurricane-rattled Florida and Gulf Coast region ......
MISSISSIPPI GULF COAST - With no high-rise office buildings and few that are even multi-story, business and professional people looking for officespace here find slim ......
Make emergency repairs to prevent further damage. Keep all receipts. Create a list of damaged contents. Take photos, if possible. And most importantly, contact only ......
STATE FARM MUTUAL INSURANCE Co. in December terminated contracts with five insurance agents for publicly discussing a company-wide pattern of consumer abuse. The terminations came ......
According to The Associated Press, State Farm is distributing 77,000 single-use cameras to Long Island, N.Y., customers as part of a new program to cut ......
State Farm today launched a new marketing campaign that reflects its growing emphasis on its financial services and builds on its current "We Live Where ......
CLINTON - When Cindy Ringler and her two sisters were teenagers, their mother often followed the trio around the house toting a minirecorder and jotting ......
OLDWICK, N.J. -- Insurance adjusters working their way through Hurricane Katrina's devastation face a myriad of problems, one of which is trying to determine ......
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