Why Domain Names Are So Important

A domain name says you're forward-thinking. Having your own domain name indicates you're part of the Digital Revolution, and it implies that you're up-to-date on emerging technologies. Whether

A domain name adds mobility to your Internet presence. Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don't own your domain name, you'll have to take a new URL, which will destroy the branding that you built up with your first address.

The right domain name can attract walk-in business. If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.