Should I Trademark My Domain Name?

With fears of corporate identity theft on the rise, more and more companies are trademarking their domain names. While this step isn't essential, it can offer an additional level of security to your

Trademarking your domain name can give you recourse should someone else attempt to register a similar domain — if their intent is to deceive or steal your customers. For example, it's very likely that someone trying to register amazonbooks.com could be considered as infringing on Amazon.com's trademark.

Your domain name, especially if it is the same as your company’s name, is a vital link to customers in more ways than one. It's very easy to misspell a domain name, or insert an extra character and end up on a completely different site. One case in particular, resulted when an adult site took the popular name of an Internet search engine and added an extra “o” at the end. Many unsuspecting people ended up at the wrong site and mistakenly thought that the original site was to blame for the objectionable content.