Annual Computer Software Guide.

Targeting and Reaching the Right Customers More Effectively

The Annual Computer Software Guide focuses on advances in programs created for direct response marketers. It covers the areas of Business Management Systems, Interactive Programs, Internet Applications and includes programs for Desktop Publishing, Order Fulfillment, List/Database Management, Mail Order, Mailing Systems, Sales Support and Telemarketing. There are many software products available to help companies manage data and target prospects more efficiently. This guide is designed as a quick reference source to the vast array of programs available in an effort to assist marketers in finding the products that may be most effective for them.

SALES SUPPORT

SaleMaker

Package Description: Enterprise-wide sales and marketing productivity software for contact and opportunity management.

System Specifications: Runs on Windows 3.1 or higher, 16 MB RAM, 20 MB disk space and data.

Training/Service: Two days installation and training included in purchase price. Additional end-user training available at $1,500 a day.

Developer:

SaleMaker Corp. 59 Stiles Road Salem, NH 03079 Phone: (603) 893-2422 Fax: (603) 898-4582

For more information, contact Scott Pasho, marketing manager.

List Price: $29,995 for 20 user server licenses with two days installation and training. ROBMS not included, but available at an additional cost.

EDGE[R] Customer Interaction Software

Package Description: IMA's EDGE software is a suite of client/server applications and tools that automates and optimizes inbound and outbound customer relationship activities through the call center. EDGE provides comprehensive functionality, complete customization capabilities, extensive data and telephony integration, scalability and rapid deployment of sales, marketing and customer service applications.

System Specifications: Microsoft Windows, Windows NT/2000 clients; browser-based clients; UNIX, IBM AS/400 and Microsoft Windows NT/2000 servers.

Training/Service: Online help available. Computer-based, on-site and classroom training available. 24 X 7 help desk support provided.

Developer:

IMA One Corporate Drive, Suite 414 Shelton, CT 06848 Phone: (203) 925-6878 Fax: (203) 925-1170 E-mail: bobv@imaedge.com Web site: www.imaedge.com