Direct marketing software guide 1990.

DIRECT MARKETING 1990 SOFTWARE GUIDE

Computer literacy is essential in today's marketplace. Without it, companies cannot compete and be profitable. The right software must be part of the overall scheme of things in business. The 1990 Direct Marketing Software Guide hopes to take the

With technology changing as fast as it does, as soon as many systems are purchased and installed a modification is made to them. Desktop publishing is now the rule, not the exception, for most marketers who are putting together some kind of internal or external literature.

The day is here when some list packages, like Lotus MarketPlace, are being put on compact discs and sold through retail outlets. Direct mail and direct response advertising are terms synonymous with almost all large businesses. Databases are commonplace and the high technology field is being used to target people, gaining more information about them than ever before.

As companies seek more and more information from prospective clients and customers, the need for software and hardware that can do the things they need is more important than ever.

The guide, which begins on the following page, presents some of the leading software packages that have captured the imagination of global marketers. The programs come from around the country; this is our most complete and diversified listing ever.

The listings are divided alphabetically and the software programs have been coded with symbols for easy scanning: integrated (Integrated); sales support (Sales Support); desktop publishing (Desk Top Publishing); telemarketing (Telemarketing); fulfillment Fullment; mailing system Mailing System; list management/database (List Management/Database); decision support (Decision Support); and miscellaneous (Miscellaneous).

We encourage you, our readers, to call theecompanies that appear in our directory. The packages are some of the most innovative and informative available in this field. While many are available through retail channels, most are available direct. Just remember: When discussing the new trends in software packages, say you saw it in Direct Marketing magazine.