| Free Newsletters Direct marketing software guide 1990.
DIRECT MARKETING 1990 SOFTWARE GUIDE
Computer literacy is essential in today's marketplace. Without it, companies cannot compete and be profitable. The right software must be part of the overall scheme of things in business. The 1990 Direct Marketing Software Guide hopes to take the
With technology changing as fast as it does, as soon as many systems are purchased and installed a modification is made to them. Desktop publishing is now the rule, not the exception, for most marketers who are putting together some kind of internal or external literature.
The day is here when some list packages, like Lotus MarketPlace, are being put on compact discs and sold through retail outlets. Direct mail and direct response advertising are terms synonymous with almost all large businesses. Databases are commonplace and the high technology field is being used to target people, gaining more information about them than ever before.
As companies seek more and more information from prospective clients and customers, the need for software and hardware that can do the things they need is more important than ever.
The guide, which begins on the following page, presents some of the leading software packages that have captured the imagination of global marketers. The programs come from around the country; this is our most complete and diversified listing ever.
The listings are divided alphabetically and the software programs have been coded with symbols for easy scanning: integrated (Integrated); sales support (Sales Support); desktop publishing (Desk Top Publishing); telemarketing (Telemarketing); fulfillment Fullment; mailing system Mailing System; list management/database (List Management/Database); decision support (Decision Support); and miscellaneous (Miscellaneous).
We encourage you, our readers, to call theecompanies that appear in our directory. The packages are some of the most innovative and informative available in this field. While many are available through retail channels, most are available direct. Just remember: When discussing the new trends in software packages, say you saw it in Direct Marketing magazine.
A
Mailing System: ACCUMAIL Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Accumail allows user to process records either in batch or one by one. The system will add, correct or confirm 5-digit ZIP codes; assign carrier rout codes; insert ZIP+4 codes; and correct street, city and state data according to U.S. Postal Service conventions.
Specs: Runs on IBM PC,/XT,/AT and compatibles. Requires 640K RAM, hard disk drive. Operating system: PC-DOS MS-DOS ver. 2.0 or greater.
Training/Service: Free telephone suport for 90 days. Purchase of maintenance agreement provides unlimited technical support by telephone and upgrades of product.
Price: $795
Decision Support: ACD PERFORMANCE SOFTWARE Telecorp Products, 20830 Rutland Dr., Ste. 106, Southfield, MI 48075 800/643-1012
Package features: ACD Perofrmance Software can directly tap Northern Telecom SL-1 and report on all agent and phone activity. Generates reports on group or individual performance over any desired time period. It also allows long-term trending/forecasting and add-on printers, supervisory terminals and at-a-glance options.
Specs: Runs on IBM PC or compatible with a 20MB hard disk minimum.
Training/Service: Complete on-site training. Free one-year full warranty. Extended warranty is available as an option.
Price: $4,500-$50,000, depending on the size of the application.
Decision Supprt: A-CROSS Analytical Computer Service, Inc., 434 Sandford Ave., WEstfield, NJ 07090 201/232-2723
Package features: A-CROSS is a cross tabulation package for marketing and survey research, with a spreadsheet format. The package can handle up to 16.8 million data records, up to 9,999 variables per respondent, and his weighting, nets, sub-nets and Boolean Logic. It also outputs tables as ASCII files or Lotus worksheets, as well as to tables. A-CROSS accepts dBASE III and IV files, standard ASCII or column binary data and interfaces directly with ACS-QUERY and other telephone interviewing systems to automatically create stub formulas and titles.
Specs: Runs on IBM Pc,/XT,/AT and compatibles and IBM Ps/2. Requires 512K RAM and a hard disk drive, and operates under MS-DOS ver. 2.15 or higher.
Training/Service: Comes with manual including a tutorial. Training is available. Maintenance is free for first six months, after that $99 per year.
Users/Installations: There are 450 uses.
Price: $995
Telemarketing: ACS-QUERY Analytical Computer Service, Inc., 434 Sandford Ave., Westfield, NJ 07090 201/232-2723
Package features: ACS-Query is a PC-based interviewing software package for marketing research and telemarketing. The package has full sampling and call management capabilities, as well as quota control. Also enables the user to create quetionnaires, conduct interviews, list and sort open-ended responses, run marginal (frequency) counts and one-by-one cross tabs, as well as disposition reports and interviewer productivity reports.
Specs: Runs on IBM PC and compatibles linked by the Novell netowrk to an IBM/AT file server. Requires 640K RAM and operates under MS-DOS ver. 2.10 or higher. Stand-alone version requires an IBM PC with two disk drives, or one disk drive and one hard drive.
Training/Service: Comes with manual. Training is available. Maintenance is free. Support also free for one year.
Users/Installations: There are 40 users.
Price: Starts at $2,000.
Mailing System: List Management/Database: Fulfillment: ADMS (Advanced Direct Marketing Software) CORTEX Konsultkollegium AB, Grustagsgatan 4 S-252 64 Helsingborg, Sweden 011+46-42 20 11 00
Package features: ADMS is a software package for an integrated direct marketing system. It hanpurge, deduplication; mail order one shot/catalog fulfillment; mail order continuity fulfillment; club continuity fulfillment; limited continuity fulfillment; and magazine subscription fulfillment.
Specs: Runs on IBM mainframe/AS400.
Training/Service: Manual, phone support available; training on site.
Users/Installations: There are currently 60 installations.
Price: Available upon request.
List Management/Database: Decision Support: AMSS (Advanced Marketing Selectivity System) Direct Marketing Advisory Services (DMAS), Inc., 19 Barstow Rd., Shelburne, VT 05482 802/985-2688
Package features: AMSS is a list segmentation system specifically designed for the direct mail industry to target promotional mailing by using statistical models. It is a name-by-name scoring system, incorporating proprietary mathematical algorithms, which enables a company to build statistical segmentation models without the need for a statistician. Applicable for both house files and prospecting lists.
Specs: Program runs on mainframe and minicomputers, including IBM, Honeywell, Control Data, Digital and Hewlett-Packward machines. Also runs on PC workstation and 1386 and 1486.
Training/Service: Training on site or at vendor headquarters.
Users/Installations: 20 installations.
Price: $125,000 perpetual lease pluse $15,000 yearly payment for mainframe version; $30,000 perpetual lease plus $7,500 yearly payment for PC workstation version.
Telemarketing: THE ANALYZER Affinite Corp., 11736 Administration Dr., St. Louis, MO 63146 800/325-2251; 314/569-3450
Package features: The Analyzer is a switch independent software system which can provide call centers with a detailed picture of overall performance. It can be used with a wide range of telephone switching devices and automatic call distributors in both ACD and UCD environments, and can also be used to collect, store, analyze and report a wide range of results.
Specs: Requires IBM Ps/2 Models 55, 70 or 80, 60-115MB disk storage, 406MB memory. Runs in the XENIX operating environment. Compatible telephone switches include Nortern Telecom, Rockwell, ROLM, AT&T and Telecom Technologies.
Training/Service: Includes comprehensive reference guides, toll-free hotline technical support, basic and advanced training classes, product upgrades, maintenance plans and implementation assistance.
Price: Starts at $10,000.
List Management/Database: ANCHOR MAIL SOFTWARE Anchor Computer, Inc., 1900 New Highway, Farmingdale, NY 11735 516/293-6100
Package features: Designed for both consumer and business-to-business marketers. Features of the Anchor Mail Merge/Purge package include list conversion, duplicate elimination, selection, label print or tape output, split streams and reports. The List Maintenance package features list conversion, maintenance, selection, label print on tape output and marketing analysis reports.
Specs: Runs on IBM 360/370, 43xx, 30xx systems and IBM plug-compatible systems operating in the DOS or OS environment.
Price: All packages available for purchase or lease. Prices available upon request.
Mailing System: A-ZIP Melissa Data Co., 32118-8 Paseo Adelanto, San Juan Capistrano, CA 92675 714/661-5885
Package features: A-ZIP is a ZIP code database with six files. These files have such features as the first file's ZIP, city, state, telephone, area code, latitude and longitude, and the fourt file's Metropolitan Statistical Area (MSA) Code, MSA population and MSA name.
Specs: Runs on IBM and Macintosh computers; also available on 9-track magnetic tape. Has ASCII fixed record length file and requires 6MB of disk space.
Training/Service: Comes with a manual, phone support available.
Price: $395
B
Mailing System: BAGGING & BUNDLING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 516/621-2826
Package features: Program prepare outgoing mailings to maximize postal discount and minimize labor costs in mailing facility. Prints post office qualification report, bag or tray labels, identifies first and last pieces in each bag and bundle. Can meet first-, second- or third-class mail acceptance requirements. Prints optional endorsement line. Written in COBOL.
Specs: Run on any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance contract $500 annually.
Users/Installations: There are currently six users.
Price: $6,000-$12,000
Sales Support: BRANCHBANKER Ampersand Corp., P.O. Box M-84, York, PA 17405 717/845-5603
Package features: Branchbanker is designed to support marketing, sales and delivery of retail financial products and services.
Specs: Runs on the IBM PS/2 family of computers.
Training/Service: Training and maintenance available.
Price: Single site license, $5,000.
Telemarketing: Sales Support: List Management/Database: BROCK ACTIVITY MANAGER SERIES[TM]
Brock Control Systems, Inc., 2859 Paces Ferry Rd., Atlanta, GA 30339 800/221-0775
Package features: This multiuser series is designed to automate and support the areas of database marketing, telemarketing, sales account management and marketing information. It features a central relational database with integrated functions to manage lead generation and qualification, account management, field sales, order processing and customer support. Individual modules include. Telemarketing Activity Manager, Sales Activity Manager, Customer Support Activity Manager and Order Processing Activity Manager.
Specs: The UNIX-based system runs on all major hardware platforms. Minimum memory required is 2MB. Source language is C.
Training/Service: Free maintenance for first 90 days. Thereafter, 1.5% of purchase price/month for maintenance contract, which provides services via toll-freee hotline. Free bi-annual product updates and documentation. Regular training classes offered on site or at vendor headquarters.
User/Installations: 400 + installed customer.
Price: Approximately $2,500 per user (three-user minimum).
Miscellaneous: BROOKLYN BRIDGE Fifth Generation Systems, Inc., 10049 N. Reiger Rd., Baton Rouge, La 70809-4562 800/873-4384; 504/291-7221
Package features: Brooklyn Bridge is a utility program for transferring files and managing data between any two IBM compatible computers. Users can view files and directories on both the source and destination drives simultaneously. Keystroke macros allow for complete automation of common operations; file manager provides a variety of disk management utilities; and the command mode allows users to share periphereal devices, such as printers tape backup systems, plotters, Bernoulli boxes and optical disks. Serial and parallel cables are provided.
Specs: Runs on any IBM PC /XT, /AT, and PS/2; any size floppy or hard disk can be useD.
Training/Service: Telephone technical support available.
Users/Installations: 50,000 users.
Price: $139,90
Sales Support: BULLSEYE Target Microsystems, Inc., 444 Castro St., Ste. 400, Mountain View, CA 94041 800/735-5776
Package features: Bullseye automates inquiry processing, paces/monitors sales lead follow-up activities and measures payback on ad investments. Its automated inquiry processing functions include: follow-up assignments based on territory and product responsbility, personalized letters of inquires, sales lead sheets and performance reports. It also monitors salesperson's follow-up effectiveness.
Specs: PC-based, DOS 2 and 3 series. Requires 640K RAM plus hard disk.
Training/Service: Training available on site or at vendor's facility. Free phone support offered.
Users/Installations: 50 + installations.
Price: $495 for single-user version. LAN version depends on option mix.
List Management/Database: Mailing System: BUSINESS MERGE/PURGE Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Program identies and/or eliminates duplicates on business lists within single files or across multiple files. Limits the number of mailing pieces going to a particular company, even when misspelling or deviations of company name exist. Produces a wide variety of reports, list comparisons and statistics to hel analyze list sources and mailing efficiency.
Specs: Runs on IBM mainframe or plug-compatibles. Required operating systems: OS/DOS/VM.
Training/Service: Free training offered.
Price: $25,000
List Management/Database: BUSINESS MERGE/PURGE-DUPLICATE ELIMINATION Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 516/621-2826.
Product features: This package utilizes complete address, individual name, company name and title or any subcombination thereof in logic. Employs phonetics, address standardization, data compressor techniques. Provides many user options and complete set of reports.
Specs: Written in ANSI COBOL 74, can run on almost any computer.
Training/Service: Purchase price includes training and documentation. Maintenance $1,000 per year.
Price: $27,000 to $35,000
C
Desk Top Publishing: CA-CRICKET PRESENTS Computer Associates International, Inc., 10505 Sorrento Valley Rd., San Diego, Ca 92121-1698 800/531-5236; 408/432-1727
Package features: CA-Cricket Presents is a professional desktop presentation program, which can be used to plan, organize and create presentation, then produce overhead transparencies, 35mm slides, speaker's notes and audience handouts. Presentations can be created automatically or frame-by-frame using object-based tools for drawing, graphing and charting.
Specs: Program is available in two versions, one for Macintosh and one for Microsoft Windows. Version for Macintosh runs on Macintosh Plus, SE and the Macintosh II family equipped with 1MB of RAM (2MB recommended) and an additional floppy or hard disk drive. Requires Macintosh System 6.0 or higher. The version for Microsoft Windows is supplied with Microsoft Windows Single Application Environment (runtime version). Runs on IBM PC, PS/2 and compatibles equipped with Intel 80286 or 386. Requires 640K RAM. A mouse, hard disk drive, Microsoft Windows ver. 2.11 and DOS level 3.1 or higher are required.
Training/Service: A six-month warranty for disk replacement and 180 days of free telephone support are provided. SupportPlus, an extended support program for $125 per year for each product, provides a toll-free number and free product upgrades.
Price: Each version $495.
List Management/Database: Mailing System: CAM 1 + Datamap, Inc., 6436 City West Pkwy., Ste. 105, Eden Prairie, MN 55344 612/941-0900
Package features: CAM (Computer Aided Marketing) 1 + searches radii around a site or within a set of ZIP codes to provide geo-demographic market studies to the postal carrier route. Data includes accurate household counts and neighborhood demographics. Adds the ability to automatically profiel customer lists and sales data to carrier route or ZIP code level. Contains built-in spreadsheet and information filter system which handles up to 50 product categories or columns of data. First metro area (SMSA) diskette, $495, included with software. There are 316 metro areas available throughout the United States.
Specs: Runs on IBM compatible/AT or /XT; hard disk required.
Training/Service: Manual and telephone support included, maintenance contract available.
Users/Installations: Primary users are direct marketers.
Price: $495
Maling System: CARRIER ROUTE CODING & MAILING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn hts., NY 11577 516/621-2826
Package features: Program maximizes postal discounts, performs coding, post office file maintenance and mail preparation function. Customized for each user. Runs on any computer with ANSI COBOL compiler.
Specs: Runs on any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance contract $1,000 annually.
Users/Installations: There are currently 30 volume mailers using this system.
Price: $20,500
Integrated: Decision Support: CATMAC Vercom Software, Inc., 4601 Langland Rd., Ste. 106, Dallas, TX 75244 214/661-9336
Product features: This catalog management and control system automates catalog operations while providing complete management, financial and performance reporting and real-time displays. Using PICK-based Relational Data Base technology, the system is fully integrated, comprehensive and interactive. Modules include order entry and maintenance, merchandising, customer service, warehouse operations, shipping/receiving, system maintenance and operation. These modules are fully integrated to a separate set of financial modules.
Specs: Runs on PICK and PICK/UNIX based minicomputers.
Training/Service: Classroom training, remote dial-up support available.
Price: Base operational module, $40,000; financial modules, $6,000-$8,000.
Miscellaneous: CLIPPER Nantucket Corp., 12555 Jefferson Blvd., Los Angeles, CA 90066 213/390-7923
Package features: Clipper is a comprehensive application development system for the PC, comprised of a core language system, robust command and function set, preprocessor, linker, a supplied databse driver, compiler and set of programming utilies. It improves programability with language extensibility, multilanguage integration, configurable program architectures and high network performance. Networked, the system allows information to be shared easily. It also compiles programs into stand-alone applications that run directly from DOS.
Specs: Runs on IBM PC, PS/2, /AT, /XT or compatibles.
Users/Installation: More than 100,000 copies sold.
Price: $695
Integrated: List Management/Database: COMPASS DESKTOP DATABASE MARKETING Claritas Corp., 201 N. Union St., Alexanderia, VA 22314 703/683-8300
Package features: Compass combines and analyzes databases and creates reports and full-color maps. Users can create their own applications or choose from numerous pre-engineered, industry-specific applications for site analysis, Prizm lifestyle profiles, market potential estimates, new product development, targeted direct mail, trade area evaluation, media analysis and surveys.
Specs: Runs on IBM /XT, /AT, PS/2 or compatibles. CD-ROM drive; 640K of memory.
Training/Service: Manual, two days of classroom training and toll-free hotline available.
Price: Compass license starts at $17,500.
Decision Support: CONQUEST[TM] CANADA Compusearch Market and Social Research Ltd., 330 Front St. W., Ste. 1100, Toronto, Canada, M5V 3B7 416/348-9180
Package features: This menu-driven, CD-ROM system provides demographics for various levels of geography. Allows the user to profile user-defined areas and extract data for standard geographies. The system outputs to formats, such as thematic maps; custom-designed and standard reports and graphics. Data can also be exported in Lotus or ASCII formats.
Specs: Runs on IBM compatible systems. Requires 7MB of space and a CD-ROM drive.
Training/Service: Includes on-site training, phone support, user manual and written tutorial.
Price: Varies based on number of modules purchased. Annually licensed.
List Management/Database: CONQUEST/DIRECT Donnelley Marketing Information Services, P.O. Box 10250, 70 Seaview Ave., Stamford, CT 06904 203/353-7208
Package features: Conquest is an integrated marketing information system that provides access to Donnelley Marketing's current year demographic estimates and five-year projections, retail sales expenditures, ClusterPLUS[TM] lifestyles, business information, geographic mapping and access to Donnelley's residential databases of more than 80 million households and 115 million individuals. User can also profile geographic markets and custom trade areas by custom characteristics, and obtain list counts and place orders directly from their PC. Applications include site selection, customer profiling, market analysis, product development and territory planning.
Specs: Runs on IBM/AT or compatibles and PS/2 series. Requires 640K RAM, DOS ver. 3.3 or higher and 20MB of hard disk space.
Training/Service: User manual and tutorial, tool-free telephone support and on-site and off-site training available.
Price: Licenses start at $9,000. Annual license, national, regional and state licenses, and multiyear and multicopy discounts available.
List Management/Database: CONSUMER MERGE/PURGE Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Program identifies and/or eliminates duplicates within a single file or across multiple files. Employs a matching algorithm in contrast to match-code products.
Specs: Runs on IBM mainframe or plug-compatibles, AS/400 Midrange. Required operating systems: OS, DOS, VM, OS/400.
Training/Service: Free training included. Maintenance is 15% of license fee.
Price: $20,000
List Management/Database: Decision Support: COP-DB CORTEX Konsultkollegium AB, Grustagsgatan 4 S-252 64, Helsingborg, Sweden 011 +46-42 20 11 00
Package features: CoP-DB (Cortex' Promotion Data Base) is marketing database software designed for promotion and selling of financial services, insurances, cars or other consumer goods. Software provides solutions for selective and tailored offers based upon all available information; requests for proposal/information, orders/applications with written confirmation; and decision making supported by automatic credit scoring.
Specs: Runs on IBM mainframe/AS400.
Training/Service: Manual and phone support available, training on site.
Users/Installations: There are currently 60 installations.
Price: Available upon request. Telemarketing: CTMS[TM] ICT Group, Inc., Systems and Technology Division, 800 Town Center Dr., Langhorne, PA 19047 215/757-0200
Package features: This computerized telephone management software for telemarketing and market research offers comprehensive program management, reporting capabilities. Includes scripting and fulfillment processing.
Specs: Runs on Wang minicomputers VS systems.
Price: Varies with project.
D
Miscellaneous: DATAFLEX Data Access Corporation, 14000 S.W. 119th Ave., Miami, FL 33186 305/238-0012
Package features: DataFlex is an environment for single-user, multiuser, UNIX V, VAX/VMS and LAN systems, providing combined functions of a fourth generation command language, relational database management system, screen "image" processor, menu system, code and report generators. It has features ranging from automatic file definition and on-line multikey ISAM to user-defined macros. The applications are transportable across processors, operating systems and LAN.
Specs: Runs on more than 50 operating systems; requires 384K RAM.
Price: Ranges from $695 for 16 bit single user to $1,500-$90,000 for VAX/VMS (Micro Vax 1 up to VAX 897x).
List Management/Database: DATALIFT LIST CASER/REFINER Peoplesmith Software, P.O. Box 384, N. Scituate, MA 02060 617/545-7300
Package features: This package refines name/address files, converts raw upper case data into proper format. Performs three types of refinement -- converts all upper case to upper/lower, translates user-defined abbreviations and corrects punctuation.
Specs: Requires IBM compatible computers, 512K memory.
Training/Service: Manual, phone hotline.
Price: $345
Miscellaneous: DBMS/COPY Conceptual Software, Inc., P.O. Box 56627, Houston, TX 77256 713/667-4222
Package features: DBMS/Copy offes a file transfer utility that allows the user to easily move files between more than 60 popular spreadsheets, database management systems, statistical and vertical market applications.
Specs: Requires MS-DOS 2.1 or higher and a hard drive. Runs on IBM PC or compatibles.
Training/Service: Periodic updates are available.
Price: $195 ($295, DBMS/Copy Plus.
List Management/Database: DESKTOP DEMOGRAPHICS Compusearch Market and Social Research Ltd., 330 Front St. W., Ste. 1100, Toronto, Canada, M5V 3B7 416/348-9180
Package features: This PC-based system allows the user to extract census information for various user-defined areas of geography. It outputs custom designed or standard reports. The system will also interface with other software such as spreadsheets, statistics and graphics packages.
Specs: IBM compatible system, requires varying disk space depending on data purchased (4MB+).
Training/Service: User manual, written tutorial and phone support available.
Price: Depends on number of modules purchased and level of geography required.
List Management/Database: Mailing System: DIRECT MAIL TARGETING, PROFILING AND MEASURING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 516/621-2826
Package features: Program designed for diverse multiproduct/multilocation retailer or direct mail operation. Provides a variety of profile and targeting options, including recency/frequency by product category and location. Measures results against central groups and by sub-strata of mailing.
Specs: Runs on any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance contract available.
Users/Installations: There are currently two large third-class mailers using the system.
Price: $50,000-$100,000
List Management/Database: DUN'S DIRECT ACCESS Dun's Marketing Services, 3 Sylvan Way, Parsippany, NJ 07054-3896 201/605-6000
Package features: Dun's Direct Access is a marketing database tool enabling marketers to target 8 millin U.S. businesses, by providing the number of companies that comprise a particular market; basic market statistics on various market segments; allowing for review of selected information about a particular product; and the opportunity to download data directly to the user's computer via modem.
Specs: Runs on hard disk drive within a minimum of 1MB of available space. Minimum of 640K RAM required. Hayes compatible modem of 1200 or 2400 baud required and DOS 3.0 or higher.
Training/Service: Tutorial provided via video, detailed manual and on-site training by sales representative. Toll-free help line also available.
Users: Several users in the insurance, business services, banking and management consultant and market research areas.
Price: Annual subscription $49.95, plus $2 per search and 96 cents to download each record.
List Management/Database: Mailing System: THE DUPDETECTIVE PLUS MODULE LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 708/932-7000
Package features: The DupDetective PLUS Module is a merge/purge software system that can be used for consumer and business-to-business merge/purge applications. The merge/purge software identifies duplicate names and addresses within or between multiple name and address files for up to 256 input lists and up to 256 suppress files. DupDetective PLUS provides detailed reports that enable in-depth list analysis and cross-list comparisons for refinement of lists, evaluation of list value and accurate and effective target marketing.
Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems.
Training/Service: On-site training and 24-hour hotline available.
Users/Installations: Cros industry; 420.
Price: $20,000-$30,000
E
Integrated: Sales Support: EDGE TELEBUSINESS[R] Coffman Systems, Inc., 13140 Midway Place, Cerritos, CA 90701 800/232-EDGE, 213/926-6653.
Package features: The EDGE TeleBusiness Software System can be used for sales, account management, customer service, direct marketing, market research, accounts receivable and recruitment. Users can develop databases, screens, call lists, calculation and branching logic, management reportS, fulfillment literature, etc. The system can be interfaced with host systems, windowing terminals, system networks, external databases, credit bureaus and telephone technology.
Specs: Available on AT&T, Hewlett-Packard, IBM, NCR and Pyramid systems.
Training/Service: Four-phase training included with inital purchase; on-going seminars regularly scheduled. Twenty-four hour support over 14 time zones also available. Consulting services can be provided.
Users/Installations: More than 70 installations worldwide, averaging 69 users each.
Price: Available upon request.
Decision Support: EMPLOYEE PERFORMANCE Affinitec Corp., 11736 Administration Dr., St. Louis, MO 63146 800/325-2251; 314/569-3450
Package features: This data storage and report generation package provides detailed tracking of individual agent and group performance. It tracks quality, productivity and reliability data to present view of performance factors and presents information in user-defined reports.
Spects: Runs in the XENIX operating environment. Requires IBM PS/2 Models 55, 70 or 80; 60-115MB disk storage and 4-6MB memory. Training/Service: Includes reference guides, toll-free hotline technical support, basic and advanced training classes, product upgrades, maintenance plans and implementation assistance.
Price: Starts at $1,000.
Integrated: List Management/Database: EMPRESS Empress Software, Inc., 6401 Golden Triangle Dr., Greenbelt, MD 20770 301/220-1919
Package features: Empress is an easy to-use, fully functional relational DBMS, with an enhanced SQL, report writer, a 4GL application generator with windowing capabilities and a set of productivity tools, in one integrated environment. The system is available on a variety of UNIX, VMS and MS-DOS platforms.
Specs: Runs on a variety of hardware, such as IBM, Data General, NEC, Apollo. The system requires 1MB memory (8MB storage for UNIX and VMS) and 640K DOS.
Training/Service: Training available on site or at vendor headquarters. Telephone support available with maintenance contract.
Users/Installation: There are 5,000 + licesees in the United States.
Price: Varies, depending on type of hardware used.
List Management/Database: EPSILON INSIGHT$(TM$) Epsilon, Inc., 50 Cambridge St., Burlington, MA 01803 617/273-0250
Package features: This package allows access to multimillion-record mainframe files. User can request counts, sums and frequency distributions. Frequently used reports can be saved and rerun. Results can be returned to PC for analysis with popular spreadsheet packages or used to generate tapes/labels for follow-up mail.
Specs: Runs on Macintosh Plus, SE and II. Requires minimum two floppy drives and 1MB RAM. (Version for IBM PC, /XT, /AT, PS/2 and compatibles coming in August 1990.) Mainframe files run on IBM MVS, VM/CMS at Epsilon.
Training/Service: Training on-site or at Epsilon's facility. User's guide, bi-monthly newsletter, overheads included in training package. Phone support available.
User/Installation: Currently 22 users.
Price: Varies
Miscellaneous: ESIX SYSTEM V ESIX Systems, Inc., 48460 Kato Rd., Fremont, CA 94530 415/683-ESIX
Product features: a UNIX operating system, ESIX System V provides multisuer, multitasking capabilities on 386-based computers and supports a wide range of hardware and software platforms.
Specs: 386 AT, 4MB RAM and 80MD hard drive.
Training/Service: Free technical support.
Price: Available upon request.
Telemarketing: Sales Support: EXSELL 2.02 MULTIUSER SALES & TELEMARKETING SOFTWARE Excalibur Sources, Inc., P.O. Box 467220, Atlanta, GA 30346 404/956-8373
Package features: This software features a complete contact profile with more than 60 fields, including name, address and phone number; 30 user definable fields and four multiline and unlimited histories for note taking. The system also includes an autodialer, built-in word processor, tickler and follow-up system, lead fulfilliment, a persoal telephone directory and memo file, as well as a utility menu with custom features. It can also generate a variety of reports.
Specs: Runs on Novell, 3Com, UNIX, SCO UNIX etc; 640K RAM workstation. Hayes compatible modem required for autodialing. CGA, EGA, VGA supported LAN; hard drive required. Available on 5-1/4 and 3-1/2 inch diskettes and tape.
Training/Users: The system includes a detailed 180 + page manual. Telephone software support, customization and on-site training available. There is also a one-year optional maintenance fee of $250.
User/Installation: There have been 5,000 + units sold.
Price: $995 for LAN-compatible (1-5 users, additional users $200), $1,495 and up for UNIX/XENIS and $5,000 and up source code.
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Miscellaneous: FASTBACK II Fifth Generation Systems, Inc., 10049 N. Reiger Rd., Baton Rouge, LA 70809-4562 800/873-4384; 504/291-7221.
Package features: A high-speed backup utility that backs up to floppy disks, tape drives or any HFS device. It proivides backups of 1Mb/minute, and has macro programming language for automated backups, with up to 80% date compression and auto-formatting of diskettes and tapes.
Specs: Runs on macintosh 512E and newer, 128K, ROM, 512K RAM and system 4.2 or higher.
Training/Service: Telephone technical support avaiable.
Price: $189, ver. 2.1.
Miscellaneous: FILE SHUTTLE GetC Software, Inc., Box8110-182,264 H St., Blaine, WA 98230-8110 800/663-8066; 604/684-3230
Package features: File Shuttle transfers files at a speed of 3MB per minite or more between computers. The user can select files from a file display window or select directories or entire drives from teh directory tree display. Files can be selected b wiled card file patter, date and date ragne, hidden files and modified files, and sorted by name, extension, size and date. File Shuttle has the ability to back up hard disks and supports both IBM and QUADRAM parallel.
Specs: MS- or PC-DOS V2.0 or greater or OS/2 DOS BOX. Uses 100K of memory. IBM compatible serial or parallel ports.
Training/Service: Lifetime free support, toll-free phone support in continental United States.
Price: $119.95
Mailing System: FINALIST LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 708/932-7000.
Package features: The FINALIST module is an innovative system that maximizes both the accuracy and deliverability of addresses for mailing and shipping. The module standardizes addresses, verfies and corrects address information and adds five-digit ZIP, ZIP+4 and carrier route codes in one pass. The module also identifies addresses with missing apartment numbers in either an on-line or batch environment. With this system, the user maximizes postage savings, improves deliverability, reduces returns and enhances in-house merge/purge processing by improving the quality of name-and-address files.
Specs: IBM compatible 370, 30xx and43xx series and 9370. IVM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems. Both OS nd DOS require the Virtual Storage Access Method.
Training/Service: On-site and 24-hour hotline are available.
Users/Installations: Cross industry; 420.
Price: $15,000-$35,000
Mailing System: 5 DIGIT ZIP CODE CORRECTION AND INSERTION SYSTEM Richrard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 516/621-2826
Package features: Program eliminates non-deliverable mail, provides audit trail or corrections made. Written in ANSI COBOL 74 and runs on a wide variety of computers. Affixes carrier route codes to creected multizoned addresses in single pass.
Specs: Runs on any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance contract $500 annually.
Users/Installations: There are currently 15 volume mailers using the program.
Price: $7,500-$18,000
Telemarketing: Decision Support: THE FORECASTER Affinitec Corp., 11736 Administration Dr., St. Louis, Mo 63146 800/325-2251; 314/569-3450
Package features: Package forecasts future workload for a call center including the number of calls expected each quarter or half-hour, average handling time per call, and the number of agents required to handle the workload at the center's desired service level.
Specs: Runs in the XENIX operating environment, and requires IBM PS/2 Modesl 55sx, 70 or 89, 60-120MB disk drive and 5-8MB memory.
Training/Service: Includes comprehensive reference guides, toll-free hotline technical support, basic and advanced trainig classes, product upgrades, maintenance plans and implementation assistance.
Price: Starts at $3,500.
List Management/Database: FORTUNE 500 PROSPECTOR MZ Group, 221 Mainb St., Ste.700, San Francisco, CA 94105 415/543-8290.
Package feature: Package provides instant access to information about the leading 1,000 U.S. industrial and service companies, including names, titles and phone numbers for up to 15 top executives. This database lets users rank and select information, add new information and create notes, reports and graphs. Word processing, mail merge and performatted label capabilities help users create personalized mailings.
Specs: Runs on IBM PS/2, /XT, /AT or compatible. DOS 2.0 or higher, 512K memory required, 640K recommended.
Training/Service: Manual, free technical support hotline.
Price: $499
List Management/Database: FOXBASE + /MAC Fox Software, Inc., 134 W. South Boundary, Perrysburg, OH 43551 419/874-0162
Package features: This Dbase language relational database management system features file and syntax compatibility with MS-DOs versions dBASE III PLUS and FoxBASE +. Features include windows, pull down menus, check boxes, radio buttons and file requiestors. A non-procedural screen builder, application generator and report writer are included.
Specs: Runs on Mac Plus, SE series or II series with 1MB of memory. System 4.2 or greater and Finder 6.0 required as is one diskette drive and a hard drive.
Training/Service: Unlimited free phone support for registered users. BBS support through Compuserve FoxForum.
Price: $495 for single Mac, $695 for network version. Unlimited runtime license available for distribution of database applications, $300 single-user of $500 network.
Desk Top Publishing: FOXGRAPH Fox Software, Inc., 134 W. South Boundary, Perrysburg, OH 43551 419/874-012
Package features: FoxGraph is a presentation graphics program featuring 15 two-dimensional and 32 three-dimensional graph types. Also allows creation of custome graphs for screen display, printing, paint programs or export to a desktop publisher. Dbase language program files provided with the program allow it to be called from within FoxPro, FoxBASE +, dBASE III PLUS, dBASE IV or dBXL.
Specs: Runs on IBM PC or compatibles with 640K RAM. Requires one diskette drive and one hard drive. DOS 2.1 or higher. Supports Hercules CGA, EGA, Super EGA and VGA display graphics.
Training/Service: Unlimited free phone support for registered users. BBS support through Compuserve FoxForum.
Price: $295
List Management/Database: FOXPRO Fox Software, Inc., 134 W. South Boundary, Perrysburg, Os 43551 419/871-0162
Package features: This Dbase language relational database management system features file and syntax compatibility with dBase III PLUS and dBASE IV. Utilizes a character mode window interface to provide mouse support, pull down menus, point and shoot menu selection and multiwindow operation. An integrated compiler provides exceptional speed for program execution and data manipulation.
Specs: Can be used on IBM PC and compatibles running MS/PC/DOS 2.0 or greater. 512K required, 640K recommended. One diskette drive and one hard drive required. Mouse recommended.
Training/Service: Unlimited free phone support for registered users. BBS support through CompuServe FoxForum.
Price: $795 for single PC, $1,095 for network version. Unlimited runtime license available for distribution of database applications, $500.
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Mailing System: THE GEOCODING MODULE LPC, 1200 Roosevelt Rd., Glen Elly, IL 60137-6098 708/932-7000
Package features: The Geocoding module is a geographic system that appends census tract, block group, enumeration district, MSA codes and FIPS stte and county codes to an address file using the five-digit ZIP and ZIP+4 codes as a key. used in both the direct response advertising and telemarketing industries, the Geocoding module provides all census geographic data that can be linked to demographic data for accurate, efficient and effective marke segmentation and target marketing. These census units can also to comply with governmental reporting requirements, such as mortgage loan reporting by financial institutions. The system is provided as a callable subroutine ad may be alled from LPC's FINALIST driver program.
Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IB, or compatible OX/VS, MVS/XA, DOS/VS or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method.
Training/Service: On site-training and 24-hour hotlie available.
User/Installations: Cross industry; 420.
Price: $5,00-$10,000
Mailing System: GEOSTATS+4 Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Appends 1980 Census information (from Donnelley Marketing) to user's database. Demographic and geographic information available includes: geographic location, median home value, rent, income, age, ethnic background and buying histories.
Specs: Runs on IBM mainframe or plug-compatible computers. Operating systems: OS/DOS/VM.
Training/Service: Training is included at no charge. Maintenance is 15* of license fee.
Price: Prices vary, available upon request.
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Desk Top Publishing: HARVARD GRAPHICS Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 415/962-8910
Package features: Harvard Graphics is a graphic tool, designed for users who regularly prepare reports and presentations. It provides users with graphics tools for creating high-impact visuals on paper, overhead transparencies or 35mm slides. A separate package, Harvard Graphics Accessories, also available.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time. Training materials offered at additional costs.
Price: Original program is $495; accessories package is $99 to $149.
Decision Support: HARVARD PROJECT MANAGER Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 415/962-8910
Package Features: Harvard Project Manager is a comprehensive business tool for implementing project management techniques. Program assists in scheduling activities, meeting deadlines, controlling costs and resources and maintaining project quality.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time.
Price: $695
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Desk Top Publishing: IBM FONTPAK Data Transforms, Inc., 616 Washington St., Denver, CO 80203 303/832-1501
Package features: IBM Fontpak Volumes 1-15 are font disks for use with Fontrix[TM], Printrix[TM] or compatible software. The styles range from standard typesetting faces, decorative, foreign language, engineering/architectural symbols, icons, music, art and more.
Specs: In addition to Fontrix and Printrix, the Fontpak font library is supported by such software as Dashboard[TM] 2.00, SAM IV[TM], Wildfire[TM] and PC PAINT PLUS[TM] 2.0 or later.
Training/Service: Direct line technical support available.
Users/Installations: Currently there are more than 150,000 users.
Price: Suggested list price, $25 each.
Desk Top Publishing: IBM FONTRIX Data Transforms, Inc., 616 Washington St., Denver, CO 80203 303/832-1501
Package features: This software's ver. 3.0 is a menu-driven Graphics/Typesetting program designed for difficult single page layout and creating any two-dimensional image. Supported graphic displays are IBM CGA, EGA, VGA or Hercules Monochrome Graphics. Graphics are created single screen or graffile format. The software also allows for user typing in various font styles and painting/drawing wherever the user types. Its graphics creation tools include point draw, elastic lines-boxes-circles-spokes, 95 foreground and background patterns, block lift and block copy modes for fast cut and paste.
Specs: Runs on IBM PC, /XT, /AT or compatibles. Operating system: MS-DOX 2.X, 3.X, 4.01 or later. Graphics displays required: CGA, EGA, VGA or Hercules Monochrome.
Training/Service: Tutorial and reference manual included. Direct line technical support offered.
Users/Installations: Currently there are more than 10,000 installed users.
Price: $155
Desk Top Publishing: IBM PRINTRIX Data Transforms, Inc., 616 Washington St., Denver, CO 80203 303/832-1501
Package features: IBM Printrix ver 3.1 is a menu and/or batch file driven typesetter of database/word processor text files and comes with 23 fonts. It typesets hard/soft ASCII files or native files from several word processors. Documents are formatted by utilizing Printix embedded text commands. Its merge functions allow the merging of text files into a complete document. Other features include integration of text and graphics, automated database applications, multipage documents, forms generation, correspondence and equation typesetting.
Specs: Runs on IBM PC, /XT, /At or compatibles. Operating system: MS-DOS 2.X-3.X. Optional graphics display: CGA, EGA, VGA or Hercules Monochrome.
Training/Service: Tutorial and reference manual included. Direct line technical support offered.
Users/Installations: Currently there are more than 6,000 users.
Price: $165
Decision Support: IN-CHARGE Affinitec Corp., 11736 Administration Dr., St. Louis, MO 63146 800/325-2251; 314/569-3450
Package features: In-charge tracks and monitors exceptions to the daily schedule. Users can enter changes in a real-time environment to ensure that quarter- or half-hourly plans consistently deliver targeted service levels. Software also provides a series of log reports tracking daily activities.
Specs: Requires 100% compatibility with IBM/AT, IBM PS/2 Model 30-286 or 50, or COMPAQ Deskpro 286, 20MB disk drive, 640K memory or larger.
Training/Service: Includes comprehensive reference guides, toll-free hotline technical support, basic and advanced training classes, product upgrades, maintenance plans and implementation assistance.
Price: Starts at $8,000.
Sales Support: Integrated: INQUIRY INTELLIGENCE SYSTEM Inquiry Intelligence Systems, 12842 Pennridge, Bridgeton, MO 63044 314/298-0599
Package features: Package provides sales lead management and market analysis. Features include sales lead notices, mailing labels, personalized letters, "hot" lead notices, sales follow-up data and telemarketing tracking. Also provides statistical reports for territory, product, source, cost analysis, sales activity and monthly trends.
Specs: Runs on IBM PC, /XT, /AT, PS/2; requires 640K RAM and 3.3 DOS.
Training/Service: One year support and program updates, $350.
Users/Installations: Currently 175 users.
Price: $1,295
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Desk Top Publishing: LEPRINT LeBaugh Software Corporation, 11145 Mockingbird Dr., Omaha, NE 68137 800/532-2844; 402/593-0590
Package features: LePrint is a desktop publishing software package. Feature include: 28 available type styles and type sizes ranging from four point to over 10 inches, angled text, reversed text, automatic reformatting, multiple columns, hyphenation, letter pair kerning, variable letter spacing and tracking. The software can also output type in obliqued, expanded, condensed or outlined form.
Specs: Runs on IBM PC and compatibles with a minimum of 384K RAM memory, but will utilize any available memory including Lotus/Intel/Microsoft expanded memory.
Training/Service: Free technical assistance is available via phone. User manual provided. Also, 30-day money back guarantee.
Price: $195, LePrint standard package (five type styles); $495, LePrint Extended Package (28 type styles).
List Management/Database: LIGHTHOUSE DIRECT MAIL SYSTEM Lighthouse Business Systems, 233 W. Central St., Natick, MA 01760 508/650-1001
Package features: The system, using Lotus 1-2-3 or Symphony, merges list history and recommendations, current cost quotes and package possibilities to make campaign planning easy and accurate. The exact combination of net orders and campaign profits are calculated to meet users' needs. System can also: determine best lists based on past performance, create complete campaign budgets, project campaign results, maintain a comprehensive list history and more.
Specs: Runs on IBM PC or compatible; Lotus 1-2-3 (ver. 2.0 or greater) or Symphony, and printer required, ver. 100.
Training/Service: Manual and one-year phone support included. Additional support, on-site training and modifications available at additional cost.
Users/Installations: Currently 114 installations.
Price: One time license fee of $1,200 per title.
Decision Support: LIGHTYEAR Thoughtware, Inc., P.O. Box 011151, 201 S. Biscayne Blvd., 3200 Miami Center, Miami, FL 33101-1151 305/854-2318
Package features: Lightyear is decision-modeling software that helps user in systematically organize, evaluate and communicate qualitative and quantitative data in numeric, graphic or verbal form; also includes Lotus 1-2-3 Databridge.
Specs: Runs on IBM PC, /XT, /AT or compatibles with 2.0 or higher DOS. Ver. 7.1 requires 192K disk space and one disk drive.
Training/Service: Manual, technical phone assistance available.
Price: $99, plus $6 shipping.
List Management/Database: LIST CONVERSION Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Allows conversion of mailing lists from one format to another without programming. Various parameter options from one format are available including input/output file definition, name separation, floating address lines, title conversion, reject/select, gender coding, company record identification and printing output records.
Specs: Runs on IBM mainframe or plug-compatible computers; AS/400 Midrange. Required operating systems: OS, DOS, VM, OS/400.
Training/Service: Training included at no charge. Maintenance is 15% of license fee.
Price: $15,000
List Management/Database: Mailing System: THE LPC UTILITY LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 708/932-7000.
Package features: The LPC Utility module is a versatile utility program that performs general file processing. It can be used to reformat files or to create multiple address records from each one selected. Flexible selection capabilities enable to use to bypass portions of a file, pulling, for example, every Nth record to meet a specified maximum. Processing options include reformatting of input data, inserting sequence numbers to an input file, creating a file based on selection criteria, printing cheshire labels and printing simple reports.
Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method.
Training/Service: On-site training and 24-hour hotline available.
Users/Installations: Cross industry; 420.
Price: $35,000
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Miscellaneous: MACE UTILITIES Fifth Generation Systems, Inc., 10049 N. Reiger Rd., Baton Rouge, LA 70809-4562 800/873-4384; 504/291-7221.
Package features: This is a toolkit of more than 20 programs that provide data protection and recovery from hard disk disaster. Utilities include Mace Vaccine for virus protection; Remedy, which automatically finds and locks out bad disk areas; Find, which allows the user to quickly find missing files; and Undelete for recovery of deleted files. Other special utilities allow the user to find and salvage deleted, unreadable or corrupted dBase or word processing files.
Specs: Runs on IBM PC, /XT, /AT, PS/2 or compatible, with 256K RAM and MS/PC-DOS 2.0 or higher; supports hard disk partitions up to 512 MB.
Training/Service: Telephone technical support available:
User/installations: 60,000 users.
Price: $149
Telemarketing Sales Support MAIL & PHONE ORDER FULLFILLMENT PROCESSING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 516/621-2826
Package features: Program offers on-line entry and editing of catalog item data and incoming customer mail and phone orders. Performs order splitting, back order notification, packing document printing, sales tax calculation, order monitoring, credit checking, operator statistics and interfaces with other organizations systems.
Specs: Runs on any mainframe or minicomputer with COBOL compiler.
Price: $50,000
Decision Support Mailing System MAIL ORDER ACCOUNTANT/ORDER EXPRESS Goldsmith & Associates, 48 Shattuck Square, Ste. 86F, Berkeley, CA 94704 800/321-8861; 415/540-8396
Package features: This package is designed to facilitate order processing for mail order, telemarketing and publishing companies. It prints: shipping labels, invoices, credit card slips, UPS shipping manifests, UPS COD tags, accounts receivable aging, customer statements, advertising and marketing analysis, and mailing labels in seven different formats. Nine inventory price levels allow user to handle both wholesale and retail customers. Compiled Foxbase; dBase source code allows modifications.
Specs: For single user, requires PC or MS-DOS 2.1 or higher, 384 K RAM, 750K disk space, 80 column dot matrix printer, hard disk drive. For multiuser, requires Net Bios Compatible (Novell ELS 2 or greater) or SCO Unix, 640K RAM or greater.
Training/Service: Customer service by phone is free for first three years. Upgrades for single user: $50 to $150; multiuser; $150 to $300; upgrades released once or twice a year.
Users/Installations: Approximately 200 installations.
Price: Single-user demo, $30, full package, $975; multiuser demo, $40, full package, $1,975.
Mailing System Integrated MAIL ORDER MANAGER Dydacomp Development Corp., Box 641, Wayne, NJ 07470 201/694-0779
Package features: Mail Order Manager provides full support for retail mail order catalog operation with provision for small mix of wholesale. selling. Menu-driven order entry/review, credit card processing, full inventory control including drop shipping, UPS and USPS shipping. Query-driven profit analysis including downstream source key analysis and response forecasting. Single station or network version. Optional modules: target list building, mail/merge correspondence, customer statements, refund checks, UPS manifesting, and bank drafting of card purchases, gifting subsystem, ZIP code, database, telemarketing.
Specs: Runs on PC, PS/2 or compatible with PC/MS-DOS, hard disk drive, 640K. Ver. 3.3 requires .6MB disk space.
Training/Service: Thirty days of free support.
Users/Installations: 300+ installations.
Price: $895; working demo with sample forms and documentation, $25 deposit; network ver., $1,995.
Mailing System Integrated MAIL ORDER SOFTWARE PLUS Datamann, Inc., 224 Hartford Ave., Wilder, VT 05088 800/451-4263
Package features: The package is designed for full-service mail order companies. Functions include order entry, order processing, inventory, customer file, response analysis and forcasting.
Specs: Runs on Prime computers version 2350-6350 and IBM 9370-3090, IBM RS6000 and IBM PS/2.
Training/Service: Training on site or at vendor headquarters and hotline. Annual maintenance/support fee 10% of package price.
Price: $15,000 minimum.
Mailing System THE MAILER'S CHOICE MODULE LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 708/932-7000.
Package features: The Mailer's Choice Module is a comprehensive, flexible oftware system that presorts and prepares mail for all available USPS postal discounts and reduces labor and mail preparation costs in mailing operations. The MailWare system presorts first-, second-, third-, and fourth-class (bound printed matter) mail according to U.S. Postal Service regulations. Mailer's Choice performs simulation runs, prepares the "make-up" of mail (packages, trays, sacks and pallets) and processes up to 99 mailing splits in one run. Automatic label generation and sophisticated packaging and summary reports (output for USPS PC3602 and PC3541 reports) ensure compliance with USPS postal bulk mail verification and acceptance requirements. The system assists with distribution and truck loading, increading productivity in mailing operations. The module will also reformat files for ink-jet printing. Options available with Mailer's Choice include palletization, add-a-name and co-mailing/manifesting capabilities.
Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating sytems. Both OS and DOS require the Virtual Storage Access Method.
Training/Service: On-site training and 24-hour hotline available.
Price: $15,000-$35,000
Decision Support: MANAGEMENT ASSESSMENT AND TRAINING PROGRAMS Thoughtware, Inc., P.O.Box 011151, 201 S. Biscayne Blvd., 3200 Miami Center, Miami, FL 33101-1151 305/854-2318
Package features: These are software programs which help the user assess and develop managerial skills using graphics, animations, simulations and self-assessments.
Specs: IBM PC, /XT, /AT and all compatibles with 2.0 DOS or higher.
Training/Service: Manual and technical phone assistance.
Price: $99, plus $6 shipping and handling.
List Management/Database: MARKETPULSE Computer Corp. of America, 4 Cambridge CenteR, Cambridge, MA 02147 617/492-8860
Package features: MarketPulse is a database marketing product designed for marketing organizations conducting high-volume direct response programs. It provides users with immediate access to tens of millions of records for management planning, segmentation and analysis purposes. The product is designed with user-friendly, PC-based graphical interface.
Specs: Runs on IBM S/370 mainframe computers, can be accessed by PCs through graphical user interface.
Price: Available upon request.
Sales Support: MARKETRIEVE PLUS Marketrieve Co., Londonderry Commons, Ste. A-3, Londonderry, NH 03053 603/434-0442
Package features: Marketrieve Plus is sales force automation software which encompasses telemarketing, field sales, sales management and marketing management. Users can perform prospecting, account and contact management. Features include quick access to data, searching by company, contacts, telephone number and other keys. It can be used for detailed market analysis reports, easy capture of data electronically from mailing lists and unlimited on-line notes.
Specs: Runs on Digital VAX, Hewlett-Packard MPE-XL and MPE-V, MS-DOS stand-alone personal computers and networks.
Training/Service: On-site training, implementation consulting services. Ongoing support include all enhancements and updates to product.
Price: $1,000 minimum per user.
List Management/Database Decision Support THE MAXIMIZER Richmond Software, Inc., 420-6400 Roberts St., Burnaby, B.C. V5G-4C9 Canada 604/299-2121
Package features: The Maximizer contact manager software offers ways to manage business contacts, including a simple method to store names and addresses, track history, search and target a client base, write letters, increase phone effectiveness and guarantee follow ups. Also features a calculator, diary, personal accounting section and calendar.
Specs: Requires 512K RAM and a hard disk. Dos 2.1 is required for the single-user version, and 3.1 for the LAN.
Training/Service: User support telephone line.
Price: $295, single user; $695, LAN.
List Management/Database Mailing System MERGE/PURGE/DUPLICATE ELIMINATION SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 516/621-2826
Package features: System utilizes name, full street address and ZIP code, applying phone line routines and offering options in merge/purge. Provides both purge, suppress and reporting capability. Can be integrated in job stream with carrier route coding or ZIP + 4 processing.
Specs: Runs on any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance contract $1,000 annually.
Price: $20,000-$28,000
Mailing System: MICROFINALIST LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 708/932-7000.
Package features: This system is designed to maximize accuracy and deliverability of addresses for mailing and shipping. It standardizes addresses, verifies and corrects address elements and appends carrier route, five-digit ZIP and ZIP + 4 codes in a single pass. Addresses may be standardized in upper case, lower case or lower case with initial letters of words capitalized. Batch or interactive processing allows user to clean up and code an entire address file or one address at a time.
Specs: Runs on IBM PC, /XT, /AT or compatible personal computers; needs one hard disk and one floppy disk drive.
Training/Service: 24-hour hotline available with product maintenance.
Price: $1,000-$3,000
List Management/Database: Mailing System: Decision Support: MIGHTY MAIL Software Blueprints, Inc., 9895 SE Sunnyside Rd., Ste. C-100, Clackamas, OR 97015 800/888-2917; 503/653-7877
Package features: Mighty Mail is a mailing list management system for microcomputers; FoxPro source code included. Input: manual, OCR, ASCII, Tape and dBase. Advanced format conversions. Output: cheshire and sticky labels, letter merge, mail merge, management reports and geographic analysis. Restart printing; dead letters and duplicates; bulk rate sortation; automatic transaction history; graphical interface; pull-down menus; point and shoot. User help at every step.
Specs: Runs on IBM PC, /AT or compatible. Requires 1.5-8.5MB disk space and 1.2MB floppy diskette drive.
Training/service: Manual, tutorial, phone support available. Maintenance included.
Price: $395
List Management/Database Mailing System MOME (MAIL ORDER MANAGEMENT EXPERT) International Software Technology, Inc., 1112 7th Ave., Monroe, WI 53566 800/356-0022; 608/328-8870
Package features: This comprehensive relational database handles on-line inventory control, shipping and fulfillment, order processing, mailing list management, advertising analysis and report writing.
Specs: System runs on IBM PC or compatible, 384K RAM, one floppy drive and one hard disk.
Training/Service: Comes with a documentation manual, hands-on tutorial and extensive error message. On-site training and customer support are available on a contract basis.
Users/Installations: Currently more than 400 users.
Price: $1,995, single-user; $2,995, multiuser; an upgrade from single-user to multiuser is $1,000.
Telemarketing: M/TEXT Cincom Systems, Inc., 2300 Montana Ave., Cincinnati, OH 45211 800/543-3010; 513/662-2300
Package features: M/TEXT is a word/text processing system which can be used for writing letters and reports, program documentation, mass mailings and automated correspondence. The system's mass mail utility also allows users to generate high volume, personalized correspondence, with features including multiple font capabilities, upper and lower case conversion and irregular capitalization, ragged and right justified margins, etc.
Specs: Requires IBM System 370 or plug-compatible and 450K of memory. Operating systems are: MVS/VXA, MVS/SP, VSE/SP. TP Monitors: CICS, IMS/DC.
Training/Service: Three days included with installation.
Users/Installation: More than 600 users.
Price: $14,000-$89,000
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Integrated: List Management/Database: NAMEBASE+ CompuSystems, Inc., 4105 W. Jefferson Blvd., Fort Wayne, IN 46804 219/436-0522
Package features: NameBase+is an integrated database system designed for controlling the marketing process from order taking to financial accounting. The system has three on-line subsystems: Sales/Order Management, Inventory/Product Management and Financial Accounting.
Specs: Runs on Data General's entire MV product line.
Training/Service: A one-year warranty, free training at vendor headquarters.
Price: $7,000-$55,000 per module.
Telemarketing: NEXTSTEP MARKETING 51 Virginia Ave., 2nd Fl., West Nyack, NY 10994 914/353-2305
Package features: NextStep Marketing develops customized applications for its clients. Its systems, generically called Loyalty Marketing programs, are marketing based and proactively applied. After the design and development of the database engine, an application is then created that can include the following modules: customer/prospect identification and tracking, segmentation, activity rewards, communication and recognition.
Specs: PC-based; company also has a service bureau and can manage the program in-house.
Training/Service: User manual provided with on-site training and support. Maintenance is function of application.
Users/Installations: Travel, retail and packaged goods.
Price: Varies with project.
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Fulfillment: Sales Support: OASIS CommercialWare, Inc., 470 Washington St., Norwood, MA 02062 617/551-0650
Package features: This order and sales information system handles order entry (mail and phone), customer service, fulfillment, marketing and sales analysis, full accounting, catalog forecasting, purchasing/receiving and inventory control. Also features on-line customer file supporting both retail and business-to-business transactions.
Specs: Runs on IBM System/36, System/38 and IBM AS/400.
Training/Service: Complete system training, education and installation assistance provided. Annual maintenance plan provides free software version upgrades. Semi-annual users group offered.
Price: $30,000-$175,000
Desk Top Publishing: Miscellaneous: OFFICEWRITER Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 415/962-8910
Package features: Office Writer is a full-featured word processing program. Users can directly import graphics from the leading formats and applications to create documents. OfficeWriter 6.1 is designed to be a timesaver with dedicated commands. OfficeWriter LAN Pack also available to allow three users to access the program over a LAN.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time.
Price: $495; LAN Pack is $995.
Miscellaneous: OMNIS 5 Blyth Software, Inc., 1065 E. Hillsdale Blvd., Ste. 300, Foster City, CA 94404 415/571-0222
Package features: This package is used for developing business data management applications. Available for both IBM and MacIntosh computers. Respective versions utilize the graphical interface, enhanced memory storage and color capabilities of the IBM PS/2 and MacIntosh. In the IBM version, a multiplatform feature allows applications and data files to be shared between IBM and Macintosh computers. In the Macintosh version SQL connectivity allows program to connect to micros, minis and mainframes.
Specs: Macintosh version runs on Macintosh Plus or higher, hard disk with at least 1 MB free for program, 1 MB RAM. System 6.0 or higher. IBM version runs on IBM/AT, PS/2 or compatible with at least 640K of memory. Requires hard disk with at least 1 MB free. MS-DOS 3.2 or higher and Microsoft Windows/286 or 386 and mouse.
Training/Service: Free technical support for 60 days. Training is offered every month in Blyth Software's Foster City, CA, and Washington, D.C. offices.
Vendor: MacAmerica, Sofsel, distributors.
Price: $795, single user; $99 each additional user for both versions.
Decision Support: ONTRAQ Affinitec Corp., 11736 Administration Dr., St. Louis, MO 63146 800/325-2251; 314/569-3450
Package features: This package provides easy-to-understand position status and service level information by maximizing the current status data from the ROLM 9000 series ACD. It offers information sorting, color-coded alarms, TEAM status displays and optional message board.
Specs: Runs on IBM PS/2 models 50, 55 or 70. XENIX operating environment and switch interface: ROLM 9000 or 9751.
Training/Service: Includes comprehensive reference guide, toll-free hotline technical support and implementation assistance.
Price: Starts at under $ 9,000.
Decision Support: OPEN ACCESS III Software Products International, Inc., 10240 Sorrento Valley Rd., San Diego, CA 92121-1697 800/937-4774; 619/450-1526
Package features: Open Access III is a multifunction software package for growing businesses, built around a relational database management system. It offers word processing, a spreadsheet, graphics, electronic mail, appointment scheduling, phone book with automatic dialing, and telecommunications. Users can add to the four-user network configuration by integrating new functions written in the C language and designing applications with the optional database compiler.
Specs: Runs on IBM PC,/XT, /AT, PS/2 or any compatible with at least 320K RAM. Ver. 3.0 requires 1.5MB disk space. Networking compatible with Novell NetWare or any Netbios compatible LAN.
Training/Service: Written tutorial, reference manual, toll-free hotline, support BBS available. Support contract $150 annually.
Users/Installations: More than 100,000 users worldwide.
Price: $695
Integrated: Sales Support: ORDER DESK 4th Solutions, 1603 New Brunswick Ave., Sunnyvale, CA 94087 408/736-4576
Package features: Order Desk manages customer information, orders, products, billing and fulfillment for small and medium-sized mail order businesses. Customers can be classified by keywords, next action required and customer history. ZIP code lookup, credit card validation and linkages between customers and orders are automatic. Order Desk prints mailing labels, invoices, envelopes and letters from built-in word processor. Completely graphic interface.
Specs: Runs on Macintosh Plus or higher. Hard disk and printer recommended.
Training/Service: Manuals, phone support.
Price: $595, single-user version. Multiuser versions available July 1990.
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Mailing System: PALLETIZATION Group 1 Software, Inc., 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Organizes mailing list records into packages and pallet groupings to take advantage of all applicable postal discounts. Prepares pallet tag reports and prints bag tags for various classes of bundles.
Specs: Runs on IBM mainframe or plug-compatible computers. Operating systems: OS/DOS/VM.
Training/Service: Free training. Maintenance is 15% of license fee.
Price: $15,000
Mailing System: PALLETIZATION SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 516/621-2826
Package features: Prepares pallet labels, pallet report and organizes mail for palletization. Allows mailer to qualify for maximum postal discount and minimal mail preparation costs.
Specs: Written in ANSI COBOL 74 and can run on almost any mainframe, mini or micro with COBOL compiler.
Training/Installation: Free training and installation assistance provided. Annual maintenance fee $1,000.
Price: $13,000 Telemarketing: PANORAMA Provue Development, 15180 Transistor Lne., Huntington Beach, CA 92649 714/892-8199
Package features: Panorama combines the speed and simplicity of a spreadsheet with forms capabilities. The user can open multiple windows for a single database or access several databases at once. Includes drawing package, as well as graphic features such as Flash Art and cluster resize, high speed import/export, passwords to protect data, cross tabs and word processing without a separate program.
Specs: Runs on MacPlus or better.
Training/Service: Free technical support.
Price: $395
Mailing System: PARCEL SHIPPING PROGRAM (PSP) East Hampton Industries, 81 Newtown Lne., East Hampton, NY 11937 516/324-2224
Package features: The package can be used to produce a computerized manifest accepted by UPS. It has a shipping transaction entry screen, and can also be used to print UPS shipping labels and COD tags. The software also maintains shipping address lists and includes all UPS rates.
Specs: Requires 256K RAM and one or more printers.
Training/Service: Manual and phone support. Full-featured demo is available.
Users/Installation: More than 200 users.
Price: $300
Mailing System: PC-ZIP Melissa Data Co., 32118-8 Paseo Adelanto, San Juan Capistrano, CA 92675 714/661-5885
Package features: Includes three programs. QZIP allows the user to look up a ZIP code and obtain city, state, telephone area code, time zone, latitude and longitude of the ZIP. RZIP finds all the ZIP codes within a given distance from any center point. EZIP speeds the entry of names and addressesf user types ZIP in and program supplies city, state and telephone number.
Specs: Runs on IBM/XT, /AT, 386 or 486 and compatible. Requires hard disk with 4MB of space.
Training/Service: Manual included; phone support available.
Price: $199
List Management/Database: Integrated: Sales Support: PERFORMER Performer Systems, Inc., 161 S. Junipero Serra, Ste. B, San Gabriel, CA 91776-1242 818/300-8570
Package features: Performer Ver. 2.0 (Professional) automates business aspects of account/contact management, time management, sales lead tracking, personalized correspondence, list management and in and outbound telemarketing.
Specs: Runs on IMB PC, /XT, /AT or compatibles{ 520K RAM memory, DOS 3.1 or higher, two floppy drives with capabilities of 720K or higher or one hard disk with at least 1.5M of disk space.
Training/Service: Unlimited free phone support.
Price: $295, single-user; $695, multiuser; $10, demo.
List Management/Database: PER/LIST P.E.R. Software, Inc., 38109 87th St., Burlington, WI 53105-8542 800/FOR-MAIL; 414/537-4131
Package features: PER/List is a list management system which contains interactive list definition/maintenance, label definition, text editor, sort/select capabilities, label, letter and master list printing, file import/export and user-defined qualification codes. Optional subsystems are available for postal presorting, merge/purge, carrier route and ZIP + 4 code assignment and specialized geographical processing.
Specs: Runs on any model of IBM System/36 or IBM AS/400. The AS/400 is written in native RPG/400 code and is SAA compliant.
Training/Service: Package comes with complete user documentation including on-line help support. Free telephone hotline support provided. One year free maintenance included. After first year maintenance available on yearly basis at rate of 10% of purchase price. On-site installation and training are available at a per diem rate.
Users/Installations: There are currently more than 100 installations.
Price: Ranges from $3,000-$39,000, based on processor model/size and on modules installed.
List Management/Database: PERSONATOR NAME SPLITTER/GENDERIZER Peoplesmith Software, P O. Box 384, N. Scituate, MA 02060 617/545-7300
Package features: Personator splits full name or inverse name fields into their components. Adds genderizing prefixes from supplied FN table. Builds salutation, splits city fields, recognizes multiple prefixes, last names and suffixes.
Specs: Requires IBM compatibles, 512K, hard disk recommended.
Training/Service: Manual and phone hotline.
Price: $345
Desk Top Publishing: Integrated: PFS: FIRST CHOICE Software Publishing Corp., 1901 Landings Dr., P.O. box 7210, Mountain View, CA 94039-7210 415/962-8910
Package features: First Choice is an integrated software package, combining word processing, spreadsheet, file management, communications and graphics. Vendor also offers LAN Pack, another package which enables up to five additional users to share the application on a network.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. 4 p.m. Pacific time.
Price: $169; LAN version, $495.
Desk Top Publishing: PFS: FIRST GRAPHICS Software Publishing Corp., 1901 Landings Dr., P.O. Box 7210, Mountain view, CA 94039-7210 415/962-8910
Package features: First Graphics is an entry-level graphics presentation package for creating basic text and data charts. Designed for the occasional graphics user who requires speed of use and high-quality output.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time.
Price: $149
Desk Top Publishing: PFS: FIRST PUBLISHER Software Publishing Corp., 1901 Landings Dr., P.O. Box 7210, Mountain View, CA 94039-7210 415/962-8910
Package featuresd: First Publisher is an entry-level desktop publishing program. It offers high-resolution output of up to 330 dots per inch. Also features Layout gallery, a selection of 21 predesigned, customizable layouts. Separate packages for Clip Art, Business Template Kit, Font Library and a color-enhanced DeskMate Version.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time.
Price: $149; accessories packages -- Clip Art, $39; Business Template Kit, $89; Font Library, $75; DeskMate Version, $149.
List Management/Database: POWERBASE Compuware Corporation, 31440 Nortwestern Hwy., Farmington Hills, MI 48018-5550 313/737-7300
Package features: Powerbase is a menu-driven relational database. It includes standard reporting capabilities as well as user-definable report formats. Powerbase has import/export facilities to support information exchange with spreadsheet, word processing and other database management systems.
Specs: Program runs on IBM PC and compatibles; ver. 2.3 requires 1.5MB disk space. MS-DOS (or PC-DOS) 2.0 or higher.
Training/Service: Tutorial included; maintenance contract available with site license.
Users/Installations: There are currently 40,000 users.
Price: $349 for single-user version; $495 for multiuser LAN version (five users); additional user versions are $195 for every five users.
List Management/Database: PROFESSIONAL FILE Software Publishing Corp., 1901 Landings Dr., P.O. Box 7210, Mountain View, CA 94039-7210 415/962-8910
Package features: Professional File is a database management program in which users can access, organize and analyze data. Program allows direct access to dBase III data and includes an application generator for creating custom applications without programming.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 a.m. Pacific time.
Price: $299
Decision Support: PROFESSIONAL PLAN Software Publishing Corp., 1901 Landings Dr., P.O. box 7210, Mountain view, CA 94039-7210 415/962-8910
Package features: Professional Plan is a spreadsheet analysis program that allows users to develop and graphically analyze business plans, budgets, financial statements and other planning models. Professional Plan offers Lotus 1-2-3 release 2.0 compatibility and a full set of spreadsheet functions.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service support available from 7 a.m. to 4 p.m. Pacific time.
Price: $99
Desk Top Publishing: PROFESSIONAL WRITE Software Publishing Corp., 1901 Landings Dr., P.O. Box 7210, Mountain View, CA 94039-7210 415/962-8910
Package features: Professional Write is a managerial word processing program. It offers a graphical page preview, allowing users to view documents and make font changes before committing work to paper.
Specs: Runs on IBM and compatible personal computers.
Training/Service: Customer service available from 7 a.m. to 4 p.m. Pacific time.
Price: $229
Integrated: Decision Support: PROFILE 90 Coral Companies, Inc., 1050 17th St., Ste. 1800, Denver, CO 80265 800/26-CORAL
Package features: Designed to monitor and control business functions. User can process and maintain order entry, customer service, sales, picking, packing, direct/drop shipping and cash status. Provides database marketing and
forecasting capabilities.
Specs: Designed to operate on UNIX-based mini- and mainframes.
Training/Service: Training and installation assistance and consulting services offered.
Price: Varies according to system configuration.
Telemarketing: List Management/Database: Sales Support: PROFILE 2000 Coral Companies, Inc., 1050 17th St., Ste. 1800, Denver, CO 80265 800/26-CORAL
Package features: Profile 2000 interfaces with all telecommunications equipment to automate calling center operations, including database updates and management, list segmentation, scripting and call history. Its applications include lead generation, customer services, order processing, credit and collections, and account management.
Specs: Designed to operate on UNIX-based miniframe hardware and can also be interfaced to mainframes.
Training/Services: Training and installation assistance and consulting services offered
Price: Varies according to system configuration.
Decision Support PRO-MAIL SYSTEM Software Marketing Associates, Inc., 415 Silas Deane Hwy., Wethersfield, CT 06109 203/721-8929
Package features: Pro-Mail is a turnkey computer system designed for the direct mail industry. Its Business Management System is designed to integrate and automate all office functions. Modules include order entry, production control, inventory control, postage accounting, purchase orders, invoicing, sales management, sales analysis, accounts receivable/Payable, general ledger and payroll. The package's Computer Profit Center is designed to provide user with revenue-generating services, with such modules as list management, merge/purge, presorting, carrier routing, ZIP validation, ZIP+4, computer letters, list enhancement, tape processing, literature and product fulfillment, shipping workstation, occupant mail and DOS to PICK processing.
Specs: Runs on minicomputers, microcomputers and PC, /AT, /XT /386 and /486.
Training/Service: $200-$700 per quarter service fee with first 90 days free. Installation and training at $600 per day plus expenses.
Users/Installations: There are currently more than 145 users.
Price: $10,000-$150,000. Specific pricing available upon request.
Sales Support PROSPECTING PLUS Key Systems, Inc., 512 Executive Park, Louisville, KY 40207 502/897-3332
Package features: Prospecting Plus (release 8.2) allows the user to view and search information to produce call lists, customized letters, bulk mailings, envelopes, labels, follow-up advice and reports that analyze advertising, sales campaigns, forecasts and sales history. Freeform notes can be maintained. The package includes built-in text processing, import/export capability, a telephone dialer, pop-up scripting (on DOS only) and a Bulk Mail Manager[TM].
Specs: Operating systems: MS-DOS, PC-DOS, XENIX and UNIX. Can run in single-user, multiuser or network environment.
Training/Service: Free installation training over phone during first 30 days. Then, charge is by call, $1 per minute.
Price: $1485, multiuser (XENIX or LAN version); $495, single-user.
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Mailing System: Q/OP (QUICK/ORDER PROCESSOR) Nashbar/Associates, Inc., 860 Boardman-Canfield Rd., Ste. 107, Youngstown, OH 44512 216/726-3800
Package features: The Quick Order Processor is a turnkey catalog management/fulfillment system for direct mail catalogers. Its functions include on-line order entry, perpetual inventory control, customer service, financial analysis, customer list management, sales and advertising analysis, retail store management, office automation, electronic credit card processing and comprehensive management reporting system.
Specs: A PICK-based software system, it runs on the Mentor Computer System. Currently, the vendor is providing the software on the Mentor 7000 Series. This multiuser system has disk capacity for storing up to 15,000MB and can accommodate up to 500+ terminals.
Training/Service: On-site training, education program at vendor's main office. Users group also offered.
Users/Installations: Used by more than 75 catalogers.
Price: Subject to system size and program enhancement required.
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List Management/Database: RESIDENT LIST MANAGEMENT SYSTEM Richard Fleisher & Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 516/621-2826
Package features: The system maintains and manages resident lists securely, ensuring tight security, minimizing personnel time and paperwork. Operational on IBM system 36 and 34. Provides real time data access and allows various selection parameters and reports.
Specs: Any mainframe or minicomputer with RP G2 compiler.
Users/Installations: One installation -- resident mailer lettershop.
Price: $30,000
Fulfillment: RESPONSE[TM] Colinear Systems, Inc., 1000 Johnson Ferry Rd., #F-130, Marietta, GA 30067 404/578-0000
Package features: This mail order management software is designed to provide mail order companies with management and fulfillment functions, including order entry, customer service, inventory control, credit card processing, UPS manifesting, back order processing and management reporting. The PC-based system can be configured for the single user or up to 250 terminals in a networking environment.
Specs: Runs on IBM and compatible personal computers under MS-DOS or all versions of Novell Netware. Minimum requirements are 640K RAM and a 20MB hard disk. Available in three levels -- Jr., L-I and L-II.
Training/Service: Training available. A fully functional demo system offered for training and/or evaluation.
Users/Installations: Package currently being used by more than 225 mail order/catalog firms, more than half of which are multiusers.
Price: Starts at $1,995 for the Jr. level and increases based on number of terminals used. A "trial-size" demo system is priced at $25 (fully refundable).
Miscellaneous: RESULTS/PLUS Metafile Information Systems, Inc., 421 First Ave. SW, Rochester, MN 55902 507/286-9232
Package features: Results/PLUS is a fund development system for donor profile management, gift and pledge solicitation and tracking, reporting and mail management. It contains both standard and custom reporting functions. Also includes a searchable notepad, duplicate checking, word processor, unlimited gift history and global updates.
Specs: Runs on any IBM PC, PS/2 and compatibles. Requires a minimum of 384K memory and hard drive. Multiuser system also available.
Training/Service: Toll-free phone support, electronic mail, information exchange, modem support, newsletters and on-site training.
Price: Single-user systems start at $5,000.
List Management/Database: Sales Support: Telemarketing: RIFLESHOT Target Microsystems, Inc., 444 Castro St., Ste. 400, Mountain View, CA 94041 800/735-5776
Package features rifleshot is a sales/marketing database management system with a wide range of database marketing and computer-aided selling capabilities, including on-line telemarketing, call scheduling, prospect tracking, automated sequential mailings and contact reports for managers. Package also features as many as 52 fields which can serve as sort keys, of which 38 have user-definable names. It also imports mailing data in all popular formats, generates letters and maling labels, has merge/purge features and a bulk mail option.
Specs: Runs on PC-based, DOS 2 and 3 series. Requires 640K RAM plus hard disk.
Traing/Service: Free phone support, offered. Training available on site or at vendor's facility.
Users/Installations: 50+ installations.
Price: Single-user version $495. LAN version depends on option mix.
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Sales Support: Integrated: SALEMAKER Technology Development Inc., 48 Stiles Rd., Salem, NH 03079 603/893-2422
Package features: SaleMaker is an integrated marketing and sales system specializing in lead and prospect management. It can be used for lead generation/tracking, inquiry handling, telemarketing, direct mail, account maintenance, tickler reporting, batch fulfillment, quote generation, forecasting and marketing event analysis.
Specs: It is available on all ORACLE compatible platforms, including personal computers, local area network, minicomputer amd mainframe environments.
Training/Service: On-site training, telephone support, application modifications, educational classes, workshops and seminars, and implementation consultation.
Price: Varies with number of users.
Sales Support: Integrated: THE SALES ASSOCIATE Evergreen Ventures Corp., P.O. Box 455, Voorhees, NJ 08043 609/753-0758
Package features: The Sales Associate is designed for salespeople who would like to integrate direct response advertising into the sales function.
Functions include mailing labels, maintaining call records and tracking sales leads, monitoring individual telemarketing calls and more.
Specs: Runs on IBM PC, PS/2 and compatibles, and requires DOS 2.0 plus two floppy disks and 360K.
Users/Installations: 50 users.
Price: $79.95
Modules inclusive with Sales Associate:
The Prospect and Customer Mailing List Module is the central file of the Sales Associate System. It contains basic information about customers and prospects like name, address, telephone number and sales information. Used to maintain contact and mailing list information.
The Sales Call Records Module is used to preserve sales call information about customers and key prospects. This file eliminates handwritten call records and reports, and maintains all of the user's information in one location. Both sales call and tactical sales information is saved here.
The Top Account Strategic Planning Module provides for long-term sales planning to help the user close accounts. The strategic selling elements are detailed with space for the user to enter the status of key prospects.
The Sales Forecast and Order Tracking Module helps the user track prospect from sales forecast to order placement to factory shipment to final commission payment in one place.
The Planning Module helps the user become a more organized salesperson. The user can personalize this module to provide sales planning information for any time period and organize "to do" lists and tickler informatio. Priorities can be assigned to objectives along with target completion dates.
The Mass Marketing Evaluation Module provides a place to track the costs and results of the user's sales marketing programs. The module allows tracking for seminar, trade show, telemarketing, advertising and direct mail campaigns.
Sales Support: SALESCTRL 2 SalesCTRL Systems, Inc., 1950 Old Gallows Rd., Ste. 300, Vienna, VA 22182 800/32-0030; 703/790-3422
Package features: SalesCTRL 2 is management software for the sales/marketing team. It is designed to increase productivity and profitability by allowing users to spend more time selling and less time on paperwork. The package tracks prospects, customers, markets and activities, generates personalized form letters and customized reports, and can select, sort and report on data in the database. Users can create call lists, auto dial and send data to other team members.
Specs: Runs on 384K IBM PC or compatible with one floppy and a hard disk drive. Operating language requirements are MS-DOS 2.1 or greater.
Training/Service: Complete training and support services offered, including toll-free hotline, an executive service program and training courses.
Price: $695 single, $2,795 network.
Miscellaneous: Decision Support: THE SCHEDULER Affinitec Corp., 11736 Administration Dr., St. Louis, MO 63146 800/325-2251; 314/569-3450
Package features: The Scheduler helps users plan and schedule call center activities. It generate schedules for both full- and part-time employees and produces detailed week-at-a-time schedule reports.
Specs: Runs in the XENIX operating environment. Requires IBM PS/2 Models 55sx, 70 or 89, 60-120MB disk drive and 5-8MB memory.
Training/Service: Includes comprehensive reference guides, toll-free hotline technical support, basic and advanced training classes, product upgrades, maintenance plans and implementation assistance.
Price: Starts at $10,000.
Sales Support SELL! SELL! SELL! TRAINING OR APPLICATIONS Thoughtware, Inc., P.O. Box 011151, 201 S. Biscayne Blvd., 3200 Miami Center, Miami, FL 33101-1151 305/854-2318
Package features: The training portion of this software assesses and then trains the user to sell using simulations and exercises. The applications portion of the system helps the user improve efficiency and effectiveness by simplifying administrative tasks and helping the user organize customer information via its database and prospect files; it also helps the user maintain expense records, monthly calendar, daily schedule and commission calculator.
Specs: Sell Training, 2.10 ver.; Sell Applications, 2.0 ver. Both run on IBM PC, /XT, /AT or compatibles. Sell Training requires 128K/one disk drive/CGA. Sell Applications requires 192K; two disk drives or one disk drive and one hard disk.
Training/Service: Manual/technical phone assistance.
Price: $299, Sell Training (plus $6 shipping and handling); $99, Sell Applications (plus $6 shipping and handling.)
List Management/Database: Decision Support: SM/2 SmartNames, Inc., 800 W. Cummings Park, Ste. 4400, Woburn, MA 02154 617/738-5500
Package features: SM/2 is an interactive system used for analyzing and tracking direct mail data at the individual name level. It can use any combination of transaction data, demographics and/or psychographics at the individual, household, block group or ZIP code level. It automates list analysis and segmentation and provides customer profiles and models for scoring and ranking names. Program generates management reports, including customer profiling, mailing results analysis and financial forecasting and analysis. SM/2 analysis is available either through direct license or as analytical services provided by company.
Specs: Runs on IBM 30xx, 43xx series with DOS/OS.MVS. Ver 2-22 requires 30MB disk space.
Training/Service: Training available on site or at vendor headquarters.
Users/Installations: Primary users are financial services, catalog, non-profit and retail direct response advertisers.
Price: $375,000 for permanent license. Also available on monthly lease or as services.
Miscellaneous: SPINRITE II Gibson Research Corp., 22991 La Cadena, Laguna Hills, CA 92653 714/830-2200
Package features: SpinRite II is a preventative maintenance hard disk diagnostic utility program for the IBM and compatibles. It conducts a surface scan for sector errors, can adjust interleave factor for maximum data throughput and can perform a non-destructive, low-level reformat. It also includes a head parking utility.
Specs: Requires DOS ver. 2.1 or higher and an IBM PC or compatible.
Training/Service: Unlimited free customer telephone support.
Price: $89
Miscellaneous THE SURVEY SYSTEM Creative Research Systems, 15 Lone Oak Ctr., Petaluma, CA 94952 707/765-1001
Package features: A package for all phases of questionnaire research. User can produce questionnaire forms and enter data at the keyboard, use an optical mark reader or use data from another source. It also produces crosstabs and related tables, statistics and graphics.
Specs: Runs on IBM PC, /XT, /AT, PS/2 or compatible with 384K RAM, DOS 2.1 or higher.
Training/Service: Indexed manual and tutorial included. Inlimited free telephone support offered.
Users/Installations: Currently 1,500 users in 35 countries.
Price: $500-$1,300, depending on options. Quantity discounts available.
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Telemarketing: Decision Support: TELEMATE Complementary Solutions, Inc., 4470 Chamblee-Dunwood Rd., Ste. 202, Atlanta, GA 30338 404/454-8033
Package features: TeleMate is a call accounting system that tracks telephone use and expenses and provides management analysis, site reference, exception analysis and trunk/line analysis reports. Add-ons include PHONE BOOK, an on-line phone directory and Telemate GLOBAL, which provides multisite polling capabilities.
Specs: IBM compatible PCs with MS-DOS 3.0 or higher and phone system with SMRD output. Requires 640K and an active serial port.
Training/Service: User manual included, phone support available, optional on-site training at an additional cost.
Users/Installations: More than 1,700 users.
Price: $1,395 and up.
Sales Support: TERRITORY MANAGEMENT SYSTEM [TM] Sudor Corp., 6251 N. Camino Esquina, Tucson, AZ 85718 602/299-0651
Package features: This system supports field sales operations. It makes available account lists and profiles, action reminders, call lists, reports, summaries and totals, contact lists, expense reports, sales summaries and forecasts.
Specs: Runs on PCs using PC- or MS-DOS ver. 2.0/or higher. Available on 5-1/4 in. diskette. Hard disk or floppy based.
Training/Service: Free technical support via phone.
Price: $95-$195, depending on number of sales territories. Demo diskette $10
Mailing System: TRUCK LOAD SYSTEM Group 1 Software, 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 800/368-5806; 301/982-2000
Package features: Analyzes and qualifies mail files. Truck codes are assigned to each qualifying mail piece enabling easy loading and consolidation of multiple mailings.
Specs: Runs on IBM mainframe or plug-compatible computers. Operating systems: OS/DOS/ VM.
Training/Service: Training is included at no charge. Maintenance is 15% of license fee.
Price: $12,500
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Miscellaneous: WRITEBAR Wilsoft, Inc., 109 NW 22nd St., Ft. Lauderdale, FL 33311-3834 305/779-2720
Package features: Writebar is a barcode printing program for dot matrix and HP laser printers. It offers the option to print on labels, including those used for video rentals, books in libraries, products in retail store scanners, in Code 39, Interleaved 25, Codabar/ABC, UPC, EAN, Code 128, Code 11 and MSI/Plessey formats from keyboard or disk file input. Sequential numbering is supported.
Specs: Ver. 5.0 requires 512K, runs on IBM PC /XT, /AT or compatible with dot matrix or HP laser printer.
Training/Service: Manual and phone support are provided.
Users/Installations: More than 3,500 users.
Price: $150
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List Management/Database: Z4PLUS R.L. Polk & Co., Software Services, 400 Pike St., Cincinnati, OH 45202-4280 513/381-3885
Package features: ZAPlus can provide user with address standardization, 5-digit ZIP coding, ZIP+4 coding, carrier route coding, census geo-coding, vendor cluster coding and demographics appending.
Specs: Written in ALC. Runs on any IBM and compatible mainframe.
Training/Service: On-site training and telephone assistance provided free of charge.
Price: Varies based on options selected.
Mailing System: ZIP+4 Richard L. Fleischer and Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 516/621-2826
Package features: Edits, modifies, updates USPS ZIP+4 file. Edits and parses address on file, matches and codes mailer's file, qualifies mail and prints qualification reports. Prints bag and/or tray labels.
Specs: Written on COBOL and operational on IBM, UNISYS, Honeywell, DEC, Data General, Hewlett Packard, NCR and PRIME computers, CASS certified. Uses any mainframe or minicomputer with COBOL compiler.
Training/Service: Maintenance costs are $1,000 per year.
Price: $10,000-$30,000.
List Management/Database: ZIP+4/CARRIER ROUTE (ZCR) BARCODE SYSTEM First Data Resources Inc., 7302 Pacific St., Omanha, NE 68114-5400 800/338-6073
Package features: This PC CD-ROM based system provides ZIP+4 and address standardization for barcoding. It can be interfaced with mini and mainframe computers, and also has the capability of operating in a UNIX environment.
Specs: Runs on IBM compatible PCs and CD format ISO 9660.
Training/Service: Monthly updates are provided on an annual subscription basis.
Price: $3,450 for first year, $2,950 for second year and $2,450 for third year and beyond.
Fulfillment: ZIRCON MAILORDER SYSTEM (ZMOS) Zircon Company, Inc., 300 Wildwood St., Woburn, Ma 01801 617/935-5700
Package features: ZMOS is a comprehensive mail order fulfillment system for consumer and business-to-business catalogers. It offers interactive order entry for phone and mail orders, integrated inventory control and purchasing, back order control, on-line customer service; barcode shipping system, UPS manifesting, automatic credit card authorization and deposit and warehouse management. Also provides inventory forecasting, demand and sales reports, source key, catalog and product analysis reports. Optional modules include: mail list management, list rental, retail point of sale, continuity, telemarketing and financials.
Specs: Runs on the PICK Operating System or Prime's Information. Suggested hardware includes Prime, ADDS/NCR plus optional PICK-based systems.
Training/Service: Complete on-line and hard copy documentation provided. On-site training, ongoing and hotline support are provided.
Price $80,000 +, varies with project.
Mailing System: Z-OP [TM] MAIL ORDER OPERATIONS SOFTWARE Zumont Corp., RD3, Box 217-A, Roscoe, NY 12776 607/498-4704
Package features: Package allows mail order operations data processing to be done in-house. Offers choice of order entry screens for mail/phone/business/consumer order processing. Produces shipping labels, packing list, invoices, credit card chits, daily sales, counts and inventory report.
Specs: Runs on IBM/AT and IBM 286/386/486 running MS-DOS, ver. 3.1 or higher. 40MB hard drive and 16-in. carriage dot matrix printer recommended.
Training/Service: Includes full documentation and mail order operations manual. Limited telephone support available. Periodic user bulletins and updates issued.
Price: $999.95, includes one-year service and updates.
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