RFP Head-Spinning Complexity When A Brick-and-Mortar Goes Online.(Industry Trend or Event)

A request for proposals (RFP) from a national lawn and garden supply distributor that has experimented with E-commerce but remains wary of undercutting retail stores is discussed. The problem at hand is to develop an application that lets customers select a Christmas tree, specifying the size and variety they want, and pick it up at a local store. Cambridge Technology Partners responds that it would first request a meeting with business, marketing and technology leaders in order to understand the client's business strategy and would use a consumer-oriented RAD development methodology. Techn