Too much paperwork and too few resources are oft-heard laments among human resource and benefits managers. But after developing new benefits administration software, executives with newly formed software company eLink hope to introduce these harried professionals to a product with best-friend potential.
The connection stems from the roots of eLink's philosophy of paying strict attention to what clients and potential clients have to say.
"Fourteen years in this business teaches you how to listen," says eLink President Bob Hanna. "We conducted focus groups la