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Entertainment services would encourage takeup of broadband, says Alcatel.

INTERNET BUSINESS NEWS-(C)1995-2002 M2 COMMUNICATIONS LTD

An increase in broadband entertainment services will help drive the takeup of broadband in the UK, according to research by broadband equipment supplier Alcatel.

Alcatel expects the spread of broadband to generate a

significant upturn in Internet usage, but says that in order to win over the mass market to broadband, ISPs need to deliver more in the way of content and applications.

Subscribers should be offered bundled broadband entertainment services tailored to the varied needs of family members, Alcatel believes.

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