THE DREAM TEAM

HEADNOTE

Meet America's Tax And Accounting Technology DREAM TEAM

Public accounting is a very special profession. I'm sure you each vividly remember your first day on the job, fresh out of school and ... dumb as a

box of rocks. Of course, you didn't know the last part. You (foolishly) assumed that your education had readied you for the actual PRACTICE of public accounting. Little did you know that it hadn't. You knew theory but not practice. You knew what, maybe even why, but certainly not how. The current demographics of the profession tell me that chances are this happened a very long time ago. In fact, I recently blogged about an industry leader quipping that "85% of the AICPA membership will retire in the next 15 years," again emphasizing to you the importance of deep professional experience. When I accepted responsibility for The CPA Technology Advisor, I did so with a visceral belief that the pages within each issue should always reflect such deep professional experience. I believe that the very best content for our magazine comes from practitioners - from thought leaders who are active in the profession. It comes from those who "eat their own dog food." That's why I still practice ... why I office every day \H a CPA office, surrounded by real, practicing accountants and their trials and tribulations as they seek to serve real, live clients in everyday, typical situations. It's also why we have assembled the profession's best and brightest to write for you in every issue. Not as journalists covering a story of which they understand only a little; but as experienced professionals, steeped in years of practice, all with deep professional experience. Each and every member of this team is dedicated to improving the professional lives of America's practicing accountants.