Professional Journals
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1. Leadership in Times of Crisis. (On Target).(Brief Article)(Column)
THERE IS NO DENYING IT IS DIFFICULT to maintain a "business as usual" attitude right now. The nation as a whole doesn't know what to ... (PREMIUM PERIODICAL ARTICLE)
2. Many companies are just beginning to recognize that a short-term...
Many companies are just beginning to recognize that a short-term campaign-focused approach comes up short and the long-term potential return on investment that the e-mail ... (PREMIUM PERIODICAL ARTICLE)
3. In the Mix. (Media).(how to evaluate marketing media mix)(Brief Article)
"When the economy is down, you've got to cake a look at your media mix, and make sure you're channeling your efforts in the right ... (PREMIUM PERIODICAL ARTICLE)
4. Charitable Works. (Fund Raising).(some techniques)(Brief Article)
While the efforts of the Red Gross and United Way to raise money for the terrorist victims have proven extraordinarily successful, non-disaster related charities have ... (PREMIUM PERIODICAL ARTICLE)
5. Are You Being Fulfilled? (Fulfillment).(Brief Article)
When was the last time your fulfillment company came to you with an idea on how to grow your business? Or suggested ways to strengthen ... (PREMIUM PERIODICAL ARTICLE)
6. Wired Grandmas. (Internet).(Jon Roska of Roska Direct stated that affluent...
Seniors are not only the fastest growing demographic segment--slated to grow to more than 14 million over the next 10 years--but they're also the most, ... (PREMIUM PERIODICAL ARTICLE)
7. Catch the Direct Marketing Bug: How You Can Become a Direct Marketing...
WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in ... (PREMIUM PERIODICAL ARTICLE)
8. Has Your Database e-Volved? (E-Commerce Link).
PHASE ONE of using the Internet for customer communications has passed, and we now enter a new phase that requires us to be a little ... (PREMIUM PERIODICAL ARTICLE)
9. Think Outside the Catalog: Use alternative formats to stimulate additional...
FINDING WAYS TO maintain and even expand your business in uncertain economic times challenges even the most successful catalogs. With buyers exercising caution and the ... (PREMIUM PERIODICAL ARTICLE)
10. A Global Impression. (Cover Story).(direct marketing companies expand into...
COMPANIES GROW their businesses by expanding into international markets for one of two reasons--either to boost sales or increase profits. Which reason governs their approach. (PREMIUM PERIODICAL ARTICLE) | |
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1-10 (of 17) related articles
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1-10 (of 17) related articles
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