Think of market research like a GPS. With the right business intelligence, you will be better equipped to steer clear of danger zones and pursue high-potential opportunities.
Really getting to know your core customers and predicting the way they’ll react to things can help you fulfill their needs and increase the chances of a sale.
Trying to figure out what makes a customer tick is a never-ending job. These three customer insights will help you and your brand better understand your customers, and what they want.
If you want to know what your customers are saying online about your business, Web-monitoring tools can help. We profile three suprisingly robust alternatives to Google Alerts.
Watching television — including the commercials — can provide the research you need to make your old business new again, introduce you to a new industry, and create exciting opportunities.
Instead of knowing what consumers want and how to market products with great content and creative ads, CMOs need to do a better job managing risk and showing competitors who’s boss. Here are 5 reasons why most marketers get an “F” in competitive intelligence.
The frequently used term, “Sales & Marketing”, typically works in reverse order, as marketing generates sales. If done successfully, the marketing process will help you evaluate your potential target audience and place your product in front of this target group in a manner that will increase sales. There are many ways in which you can […]
You already know that social media is the hot new venue for small business marketing and market research, customer support, and even branding. But do you know how to maintain a consistent message from all company representatives?
Here are three simple steps your small business can take to perform effective competitive analysis — a vital tool for business success.
It’s vital that you determine a specific target market for your small business. Here are some tips on how to do so.