Your customer experience strategy needs the active support of all departments.
When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: My friends.
Banks and other lenders are now monitoring social media, collecting messages relevant to consumers’ creditworthiness and storing them for future reference.
Some experts like to push the “80/20” rule as the basis for managing your team. In many cases, however, that’s a mistake.
Innovation is the third step to developing a plan to grow a business profitably
An exceptional customer experience depends upon your ability to create a marketing-driven culture. John Jantsch shows why it’s so important and how to make it happen.
Oddly, through the princesses and tween singing sensations I see multiple basic, but true and positive business lessons that my girls are learning that can also apply to proposals. Here are a few…
Systems are reliable processes and procedures that empower your business to consistently produce an excellent result for your clients or customers. They are the documented expressions of your business’s best practices that increase your company’s efficiencies and reduce costly mistakes.
MarketingSherpa, a research firm and publisher of marketing know-how, recently released and presented the results of their Search Marketing Benchmark Report that included 2200 survey respondents and reviewed best practices to improve search and social media marketing integration. The key finding of the survey per the Company is “search and social media have incredible synergy”.
When management forces unnatural scripting on employees, they can be become the robots Chris talks about. They say and do as they are programmed. So management thinks this is a good thing.
But it actually creates a big problem.