Young entrepreneur Zee Ali is the Founder and CEO of Zee Group, which offers creative branding solutions to clients.
These are the most important–and most creative–ways to increase brand success, and to bring your business more visibility, clicks, and sales.
What brand elements matter the most in persuading customers and prospects to trust you? A new survey has some surprising answers.
Today’s virtual world of digital devices, social media, and online reviews has firmly placed us in an era dominated by a demand for transparency. This phenomenon has changed forever the rules of branding and marketing.
Whatever your business stands for — quality, innovation, spectacular service — that is your brand. And all areas of your operation must work in harmony to deliver a consistent branding message to every customer and prospect.
A good brand does more than catch a customer’s eye. It delivers a clear message, confirms the credibility of your company or product, and connects emotionally with your target clientele.
Metaphors are powerful branding devices. They add context to your brand and create a mental picture that helps to make your brand easier to understand, easier to talk about, and easier to share.
Flying used to be fun — today its more of a test of ones ability to overcome adversity. Thats in part why a Virgin America flight made such an impression on me, as both a branding consultant and a frequent flyer.
Think about the biggest brands of the past century. What do they have in common? Why do they stick in our minds? The answer lies in a secret of business marketing.
While major companies like Nike, Apple, and Samsung are all waging a war for your wrist, the Smartwatch war actually reveals a lot about modern marketing.