What brand elements matter the most in persuading customers and prospects to trust you? A new survey has some surprising answers.
Today’s virtual world of digital devices, social media, and online reviews has firmly placed us in an era dominated by a demand for transparency. This phenomenon has changed forever the rules of branding and marketing.
Whatever your business stands for — quality, innovation, spectacular service — that is your brand. And all areas of your operation must work in harmony to deliver a consistent branding message to every customer and prospect.
A good brand does more than catch a customer’s eye. It delivers a clear message, confirms the credibility of your company or product, and connects emotionally with your target clientele.
Metaphors are powerful branding devices. They add context to your brand and create a mental picture that helps to make your brand easier to understand, easier to talk about, and easier to share.
Flying used to be fun — today its more of a test of ones ability to overcome adversity. Thats in part why a Virgin America flight made such an impression on me, as both a branding consultant and a frequent flyer.
Think about the biggest brands of the past century. What do they have in common? Why do they stick in our minds? The answer lies in a secret of business marketing.
While major companies like Nike, Apple, and Samsung are all waging a war for your wrist, the Smartwatch war actually reveals a lot about modern marketing.
Life is too short to sell a weak brand. They hinder your earning and career potential. Choose to work for companies that have strong brandscompanies that stand out, attract customers, and have a strong presence in the market.
What separates average brands from Sticky Brands? The people those individuals who lead and grow the brand. Strong Brand Leaders possess six core traits.