Big Mobile an Obstruction for Small Business

Over the weekend AT&T announced it will T-Mobile USA from Deutsche Telekom. This should come as no surprise to anybody. T-Mobile’s U.S. operations have been on the block for some time. Speculation on the top combos included AT&T or Sprint making the purchase. AT&T was the most likely. Pending government regulatory approval, we’ll see AT&T-Mobile, but don’t expect the commercials to be so entertaining.

How to Calculate Lifetime Customer Value

We’ll get more accurate data if we remove data from all customers who have not finished their relationship with you. But that means you must already have a good estimate for the length of time a customer is likely to continue to purchase from you. And if we knew that, we wouldn’t have to estimate. (Author makes “I’m going crazy” sound of index finger thrumming on lips).