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Strategic Planning

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Definitions for: strategic planning
strategic planning

implementing an organization's objectives. In any organization, strategic planning occurs in two phases: (1) deciding on the products to produce and/or the services to render; (2) deciding on the marketing and/or manufacturing strategy to follow in getting the intended product or service to the proper audience. Strategic planning decisions will have long-term impacts on the organization while operational decisions are day-to-day in nature.

Copyright © 2005, 2000, 1995, 1987 by Barron's Educational Series, Inc., Reprinted by arrangement with Publisher.

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Industry Associations

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Association for Strategic Planning
Advances thought and practice in strategy development and deployment for business, non-profit and government organizations. Provides opportunities to explore strategy principles and practices that enhance organizational success and enhance members' ...

Founded: 1999
Dues: student, $90 annual; individual, $195 annual; corporate, $5,000 annual.