Sports Sponsorship
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Rutgers to Probe Athletics Division
Rutgers University President Richard L. McCormick last week launched a review of the functioning of its intercollegiate athletics ... (PERIODICAL ARTICLE)
GLOBAL CASES OF EFFECTIVE SPORTS SPONSORSHIP: AN EXPLORATION OF A NEW...
HEADNOTE Abstract This exploration of documented cases establishes a framework for further empirical research on the effectiveness of ... (PERIODICAL ARTICLE)
COVER STORY : Boxed In - Learning To Live With Regulation
Word of mouth marketing is a wonderful thing - how else would you find your way to the ... (PERIODICAL ARTICLE)
SPONSORSHIP; Good Sports; Chris Simpson reports on the winners of this...
<B> SPARC Sports Sponsorship Supreme Award & Best National Televised SponsorshipWinner: Air New ZealandProperty: Air New Zealand NPC</B>In ... (PERIODICAL ARTICLE)
INHALING AND ACCELERATING: TOBACCO MOTOR SPORTS SPONSORSHIP IN TELEVISED...
Introduction and Background Within the realm of sports marketing, auto racing commands large amounts of sponsorship revenue. For ... (PERIODICAL ARTICLE)
Stadium scores Colts 30-percent sponsorship increase
The Indianapolis Colts will score almost $18 million annually through their new stadium's title sponsorship and deals with ... (PERIODICAL ARTICLE)
SPORTS MEDIA; This Sporting Life; When we think of sports media advertising,...
Alan (AJ) Whetton is best known in New Zealand for wearing the black jersey during the years 1984-1991. (PERIODICAL ARTICLE)
Sports surgeon.
Spinal cord injuries are one of the most serious and career threatening injuries in sports. Many athletes ... (PERIODICAL ARTICLE)
Outdoor Channel Springs Ahead
Outdoor Channel is expanding its outreach efforts to affiliates, adding a spring promotional effort to its traditional fall ... (PERIODICAL ARTICLE)
Northern trust takes top billing at PGA'sWestside stop: auto maker's exit...
WHEN the PGA Tour makes its Los Angeles stop in February at the Riviera Country Club in Pacific ... (PERIODICAL ARTICLE)
SponsorshipFighting Fit This year's SPARC Sports Sponsorship Awards winners...
This year's SPARC Sports Sponsorship Awards winners prove it's not all hard graft. SPARC Sports Sponsorship Supreme Award ... (PERIODICAL ARTICLE)
Strategic Research Institute Presents 7th Annual Sports Marketing &...
Strategic Research Institute will hold its 7th Annual Sports Marketing & Sponsorship Forum September 13-14 in New York. (PERIODICAL ARTICLE)
Denali Flavors has announced that it will sponsor, up-and-coming Bassmaster...
Denali Flavors has announced that it will sponsor, up-and-coming Bassmaster Elite Series angler, Jon Bondy, in his quest ... (PERIODICAL ARTICLE)
LendingTree Hits the Links
LendingTree said it has signed a two-year marketing deal to become mortgage and home lending partner of golf's ... (PERIODICAL ARTICLE)
Nielsen Eyes Sports Sponsorship Service
Nielsen Sports, a unit of Nielsen Media Research, will launch a service this summer to measure televised sports ... (PERIODICAL ARTICLE)
PROFILE : Bob the Brand Builder; NZ Marketing Magazine editor Graham...
"The sponsorship industry has matured over recent years and will do so more and more as corporates recognise ... (PERIODICAL ARTICLE)
PGA Tour, LendingTree DealDangles Consumer Perks
Ponte Vedra Beach, Fla.—The PGA Tour last week inked LendingTree. (PERIODICAL ARTICLE)
Sponsorship-linked marketing: opening the black
box.
Research on sponsorship-linked marketing spans several literatures, including the marketing subdiscipline areas of advertising, consumer behavior, and strategy, ... (PERIODICAL ARTICLE)
Top of Mind: 'Vice' Sponsorships Raise Brand Issues
N ew revenue streams" is the mantra in today's sports sponsorship world as organizations embrace sponsor categories that, ... (PERIODICAL ARTICLE)
Next Month's Issue
Coming up in the December/January issue of Marketing Magazine: * Salary survey * South Island marketers * Sports ... (PERIODICAL ARTICLE) | |
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