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WHAT DO YOU GET WHEN YOU COMBINE THE EXCITEMENT of professional basketball with the head games and heartburn of sports deal-making? PASPN.net (http://grn.paspn.net)--the first fantasy basketball game governed by the rules of the NBA's collective bargaining agreement.
Nwaneri, who has a bachelor's degree in electrical engineering and computer science, has been a Website developer since high school. In fact, it was his tech skills that helped him land a spot in MIT. He started developing the game in 2004, and relaunched it this year.
Nwaneri was surprised to learn that in the fantasy sports world, basketball ranked well behind football and baseball. What's worse, fantasy basketball has the highest dropout rate (the rate at which players quit).
The fantasy gaming industry is teeming with companies that develop games, so what makes PASPN.net different? "We saw the current inefficiencies of fantasy basketball and thought we could make the game better," says Nwaneri. "We believe we've created a version that fans will find interesting and intriguing--and we want our format to be the standard."
A recent study by Fantasy Sports Trade Association says that more than 27 million people in the U.S. regularly play fantasy sports. Research by Fantasy Sport Research Specialists L.L.C. suggests that Nwaneri might be on a winning team: 76% of online players are homeowners, 72% are married, and their median income is $75,000 to $99,000. And teen sports fans that play online make up 13% of the total.
PASPN.net has tough competition though, particularly from Yahoo and ESPN. But in the $800 million fantasy sports industry (making an estimated $4.48 billion impact on professional sports), Nwaneri believes he can carve out a space for himself in the market. PASPN.net's ad revenues are increasing, and recently Nwaneri completed a summer round of venture talks. He hopes to pick up more online players and be on his way to a successful season.