- 180, TBWA Put Olympic Spin On Adidas' 'Impossible Is Nothing'
First, Adidas blended past and present by putting boxing legend Muhammad Ali into the ring with daughter Laila to launch the $50 million "Impossible is nothing" global brand campaign in February. That theme continues in the campaign's second round, which ties into the Olympic Games in Athens.
- Engineered to win: The science behind ski and snow at the Olympic Winter Games
For the 2002 Winter Olympics, German Georg Hackl enlisted Porsche to design a faster and tighter luge sled, named Porsche 1. He took home silver, and made history as the first athlete, summer or winter, to medal in the same individual event at five consecutive games. US speedskater Casey FitzRandolph ......
- Advanced Electrifies The Winter Games
HEADNOTE LAMBERTVILLE HEADNOTE Olympic athletes from six countries rely on "smart" skis that employ ceramic fiber technology IMAGE PHOTOGRAPH 1 Applying fiber to a ski in the factory. Eleven Olympic athletes cutting down the Italian ski slopes during this month's winter games in Torino are riding on technology from Lambertville-based ......
- My two cents.
CBS did manage to get the pronunciation of Nagano right, putting the accent on the second vowel. The name of the Japanese host city of the 1998 Olympic Games caused some European broadcasters no little amount of consternation. However, in other respects CBS failed to measure up, frustrating many American ......
- Texas town denies Olympian his dream
pool.
Officials in Hill Country Village, Texas, twice turned down a permit request from Josh Davis, U.S. swimmer and Olympic gold medalist, to build a 50-meter pool at his house. Davis wanted to be close to his family during training, so he had requested a permit variance for an encroachment on ......
- Bay Area Companies Support the Cingular Celebrity Winterfest in Lake Tahoe March 9 - 11 to Benefit Special Olympics.
LAKE TAHOE, Calif. -- On March 9 through 11 some of the United States' most diverse celebrities and businesses competed on Lake Tahoe's picturesque ski slopes at The Cingular Celebrity Winterfest, to raise money for Special Olympics. This annual event is sponsored by Cingular, now the new AT&T, at Harvey's ......
- Save Mart, Law Enforcement Join Forces to Benefit Special Olympics
MODESTO, Calif -- Save Mart Supermarkets has teamed with local police and Special Olympics Northern California to support the Law Enforcement Torch Run's "Bucks for Badges" fundraising event.