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Marketing: Where to Put Your Efforts
Host Hattie Bryant of Small Business School interviews Joe Posby and Ben Heer of Rodgers Chevrolet, a car dealership based in Woodhaven, Michigan.

Business Glossary
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Definitions for: alternate sponsorship
alternate sponsorship

method of reducing costs of sponsorship of a television or radio program whereby two or more advertisers alternate as sponsors on a program-by-program, day-by-day, or week-byweek basis. This is often done for daytime soap operas, which run for five consecutive days every week; each day's programming is sponsored by a different advertiser. Alternate sponsorship allows exclusivity for the time period of sponsorship.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
American Mule Association
Individuals interested in breeding, racing, showing, and raising mules. Encourages the development of public interest in mules through the promotion and sponsorship of public mule contests. Maintains a registry of ...

Members: 450
Founded: 1976
Dues: voting, $20 annual; family, $35 annual; junior, $12 annual; life, $250 .