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Study Shows 43% of Women Business Owners Make Less Than $10,000: How Can We Change This?

Friday, October 19 2007

If you are a mother who owns her own company, chances are you are dreaming big. I know that I am.

 

Right now my office is set up in my home. I have two small fold out tables that I use to hold my computer, my WACOM tablet and my other business necessities. I stare at blank walls and, through the window, at the side of my neighbor's house. I can wake up at three in the morning and wander the hall to my office, sit down, and begin to write (which, now that I have a ten month old, happens more times than I care to count!)

 

My dream is to grow my company so that one day I can set up shop in a cute little brick building that faces a quaint downtown street and overlooks other cute brick buildings, a few trees, a small bench and perhaps a courtyard filled with flowers. I can see my office, downstairs, through the bay window, just my computer, some other equipment and perhaps one or two other full time people on staff. Snow is on the ground. (Yes, this is my dream-no snow in Southern California, but in my mind there is!)

 

That I dream big is not out of the ordinary. I would guess that most business owners do.

 

The fact remains, though, that I may never make it past $10,000 a year in revenue, since this is the magical number that most women who own companies top-43% of us, in fact.

 

Over 70% of women in business make less than $50,000 and only 3% of women business owners have companies that top one million or more, according to research conducted by the Women Presidents' Organization. Men are twice as likely to hit that million-dollar mark, but why? And what can you do about it so that you step out of the 43% and into the 3%?

 

Several reasons exist that might explain why women-owned companies aren't growing at the rate of those owned by men. Perhaps we are a bit less risky when it comes to business. I know that though I do dream about owning my own brick and mortar marketing company, in order to get to that place I have to start taking more risks, and these risks scare me. However, when I talk about them with my husband, he tells me very matter of factly that this is what has to be done to succeed. While I see some aspects of moving forward as risky, he sees them as necessary, and perhaps that is why I have a tendency to hold back when he, if he were the owner, would be more likely to push forward.

 

I believe that mothers might be a little more hesitant about growing big just because of the time constraints it would place on the family. Men are more likely to have been brought up believing that they need to conquer the job force and make a lot of money because they are the providers, while we were probably more likely to be told that we needed to take care of the house and be available for our families.

 

It is very difficult to do both, and impossible to do both 100% of the time. In fact, it is quite difficult to do either of these 50% of the time. As women who own companies, we sometimes have to give more than fifty percent to the company, and at other times we are able to expend more than fifty percent of our time and energies on our families. This, I believe, is the nature of the mother owned business beast.

 

I truly believe that to grow a company from small to large you have to invest an inordinate amount of time into it, which means hours spent away from the home and in the business (even if your business is in your home). Some mothers may be hesitant to do this-at least while their children are younger and more dependent.

 

I would love to hear your thoughts about this, so feel free to post! If you are a woman business owner who has been pushing forward in hopes of growing your business, or if you have succeeded in doing so, please send me an email with information that I can share with the other mother readers who are opening or currently running a business.

 

Supporting one another is just one step that we can do to ensure that our companies are creeping up the reveneu ladder, one rung at a time.  

 

 

 

 

 

 

 

 

 

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Latest Comments in  posts

You bring up an excellent point on how we have been groomed to take care of the household and the family and men are to "conquer" the world. I think for a woman to take on the unsure outcome of starting a business takes an enormous amount of courage, even in today's world when it is much more accepted. We do tend to hold back in the fear that it may impede our relationships with our family if we become successful even though it is our dream to be a success. I have been self-employed for ten years and opened up my own branch in the mortgage industry this year. Needless to say, with the market taking a downward turn, it has not been a great year, but I know it will ultimately be more successful. Of course, if I would have known that the market was going to plummet the way it has, I would have waited another year or so, but there is no going back and I am determined to make it work. During my time of self-employment I was successful and making more than your quoted 70% of women in business, so I have no doubt I will get back up there. I can add though, my success really kicked off after my children were grown. It's wonderful if you have a good support group behind you but not all of us are that lucky. I think that determination is a key factor and being able to use all of the cynicism that you may encounter from others for your benefit. Sometimes, the best thing you can tell a woman is that she can't do something - then just watch her fly!
By: Kim Shuford on 10/21/07 at 9:43 PM
I took 5 years to decide going into business and leaving my home country for Hong Kong. I am a partner in a jewellery and fashion accessories manufacturing company and I spend 13 hours a day 6 days a week in the office. I support the Kim's notion that "you can tell a woman is that she can't do something - then just watch her fly!" I am blessed to be part of a growing business but it is difficult for a small all women owned business to expand aggressively overseas... with a new factory ready at the end of this year we will need more business so if there are anyone interested in working with us please let me know.
By: Pat on 10/22/07 at 2:35 AM
It's unfortunate that only 43% of women business owners earn less than 10,000. It's difficult for mothers and women to overcome the gender gap, as well as their duties to their children. Fortunately, I think women are slowly evolving and working harder to bridge the gap and be even more successful business owners. If you're having a hard time getting your business over the next hump, it may be time for a loan or funding to grow it to the next level. There's this really great contest that I found called ?Make Your Dreams Come True with Mirassou.? that may help out. They are awarding one aspiring business woman $50,000 plus a team of highly professional consultants to help kick start your business. Check it out here http://www.mirassou.com/women_in_business/dreams.asp for more info and to enter. It would be a great asset for you future female leaders of tomorrow. I work with them, so I have the inside scoop.
By: Alisia on 10/22/07 at 4:21 PM
I wish you the best of luck with your business! It is such hard work, but worth it in the end. Please let us know how you are doing.
By: Kathy Murdock on 10/27/07 at 11:21 AM
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