Pepsi and Healthy Snacks: Smart or Stupid?
October 09, 2006, 9:18 AM
In the Wall Street Journal's October 5, 2006 issue, the front page contained a headline noting that Pepsi is trying to "push" healthy snacks in what the WSJ termed "inner city" locations. At issue: those Baked Doritos and Baked Lay's ...

Making Business Objectives Part of the Process
September 18, 2006, 10:00 AM
Adrienne Cregar Jandler, President of Atlantic Webworks in Greensboro, NC, says that she had "always planned to run my own company. As a child, I was constantly considering "business opportunities´ — one of the first of which was contracting with ...

But What If You're Sick?
August 27, 2006, 5:44 PM
Recently, I received an email from a reader who described herself as a "would-be entrepreneur." Her worry: handling sick days when you're a one-woman business. This goal getter - let's call her Clara - admits that she's the type of ...

Whose Success Is It Anyway?
August 09, 2006, 11:00 AM
Let's get touchy-feely for a moment (hey, I live in California, it's part of the corporate culture!), and look at something that can't be measured in dollars earned or press clips. Sure, fame and fortune are important, but...how much do ...

"If You Don't Try, You Will Never Know..."
July 25, 2006, 10:09 AM
Cathleen Faerber is the Managing Director of her own executive search firm in Buffalo Grove, IL. In business for more than 18 years, she provides "retainer based executive search services to companies on a national basis." Her staff includes two ...

Does Weight Influence Success?
July 07, 2006, 11:18 AM
Non-discrimination clauses and notices are standard in most companies. But studies and statistics indicate that there is one group that is still often discriminated against: those who are overweight. There was a situation, for example, where an overweight dance exercise ...

How Do You Define Success?
June 30, 2006, 11:31 AM
After interviewing numerous successful women in business, it's become clear that the definition of success depends on a number of factors. For some women, it means being able to balance time with their children with office time. For others, it's ...

Fitness Expert Succeeds in Creating Her Own Brand
June 19, 2006, 9:24 AM
Although the fitness arena is already crowded, Mindy Mylrea (www.mindymylrea.com) has succeeded in creating her own niche. This busy professional has a long list of credentials, including 2004 Can Fit Pro Presenter of the Year, 1999 IDEA International Fitness Instructor ...

Matches Made in Heaven (er, Make That New York)
June 07, 2006, 9:21 AM
Shoshanna Rikon is the founder and CEO of Shoshanna's Matches (http://www.shoshannasmatches.com/), located in "fabulous New York City." She grew up with "a strong desire to own a business. A lot of it stems from my parents; they've always encouraged to ...

From Social Network to Computer Software: All in a Day's Work
May 23, 2006, 10:28 AM
Boston resident Diane K. Danielson is the CEO of DowntownWomensClub.com, which she describes as "a career website and social network for businesswomen." Diane received her BA from Colgate University and her JD from Boston College Law School. "The legal degree ...