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Quick Review of Blujay

Blujay offers no fee listings with no apparent strings attached. One thing to note is that Blujay is not really an auction site. They call their listings "Ads" and you set an ad to run for up to 180 days. You can also set it to automatically regenerate after it expires. They are fixed price ads, but you can set them as "negotiable" meaning buyers can make offers.

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Filed In: Internet Retailing and Mail order & Internet Retailing
2007-05-24
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Blujay? No I'm not talking about those North American Aviary friends. Rhymes with eBay somewhat and it's another website vying for the legions of unhappy (or itching to move on) eBay sellers. Blujay offers no fee listings with no apparent strings attached.

One thing to note is that Blujay is not really an auction site. They call their listings "Ads" and you set an ad to run for up to 180 days. You can also set it to automatically regenerate after it expires. They are fixed price ads, but you can set them as "negotiable" meaning that buyers can make offers.

Blujay also submits to automatically to Froogle. In fact, I actually first found Blujay when I was looking for a certain item on Google and only afterwards read what other sellers had to say over at Power Sellers Unite (an off-eBay forum where PowerSellers can talk freely).

BluJay seems to have some fairly significant activity as evidenced by the screenshot below, although it is nowhere near the level of eBay. At this point, it seems to favor the collectable market, although other categories also have significant numbers of listings.

Blujay Category Structure

Some other quick things to note is that upon registration, you get a free web store with a static URL. Also Blujay is set up to use PayPal and Google Checkout as payment methods so it seems to be a pretty serious contender in the online selling market.

Some drawbacks - I noticed that as I was looking at it in the past few days, Blujay has had some pretty slow page loading going on. Chatter in the Power Sellers Unite forum (linked above) seems to echo that there are ongoing system performance problems there. Perhaps Blujay will need to grow their infrastructure to accommodate more buyers and sellers?

In any case, if you're looking for an alternate selling portal for your home-based business, perhaps give Blujay a try. If you're looking for techniques on researching online markets such as eBay and Blujay, check out the Guerrilla eBay Research System.

BluJay Home Page

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