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Oscar politics

By Larsen, Josh

Tuesday, April 1 2003
Published on AllBusiness.com

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Ah, Academy Awards season. A time for Hollywood cynics to shine like stars.

Don't get me wrong: I enjoyed each of the five Best Picture nominees. But I wish I could say they're being honored solely for their artistic accomplishments. The truth is that industry politics are at least as important to winning a top Oscar as a great story or a stirring performance. As a small antidote to the self-congratulatory hoopla we're now hearing from Hollywood, here's a look at some of the real reasons the following films are up for Best Picture this season:

Chicago

How does an entertaining-if never quite transporting-musical snag 13 Oscar nominations, making it the favorite to win as Best Picture at this year's Academy Awards? With lots of P.R., that's how. Miramax Films, known for its lavish and aggressive campaigns for awards, has carefully cultivated a climate in which an Oscar seems to be an inevitability. Of course a studio alone can't generate the kind of buzz necessary to make a film a contender. For that you need accomplices who allow all the promotion to affect their judgment-in this case Entertainment Weekly, which put Chicago on its first Oscar issue, and the Hollywood Foreign Press Association, which fawned over the film at its recent Golden Globes awards show. Just like that, a Best Picture favorite is born.

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