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Soft-Letter: 19970131

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1. Netscape vice president of marketing Mike Homer. NETSCAPE vice president of marketing Mike Homer on his belief that the Internet poses a difficult challenge for a Windows-centric company like Microsoft: "Microsoft has ... (PERIODICAL ARTICLE) 2. Tips for buying Web banners. A year and a half ago, list broker Roy Schwedelson moved into a new direct response medium--Web banners. Schwedelson's clients wanted more places to advertise ... (PERIODICAL ARTICLE) 3. Mitch Kertzman: on 'geopolitical warfare.' (Sybase chairman discusses... War has always been a popular metaphor for business competition. We talk about "tactics and strategies," "taking the high ground," and "outflanking the enemy." But ... (PERIODICAL ARTICLE) 4. Eight ways to raise prices. "Raising prices is one of the hardest things a company can do," says management consultant Jim Geisman, "especially when it looks like everyone else is ... (PERIODICAL ARTICLE)
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Soft-Letter Archives

2001