8/101 Relentless Marketing Ideas: Group Fundraising Day/Night
Group Fundraising Day/Night Help local organizations, and your off-peak sales. Designate a certain day of the week or depart that needs a sales boost. Contact clubs, groups, churches, teams, organizations, etc. etc. with an offer that if a group comes in during that time, and they that identify them as your referral, you will donate 10% of their total check to the charity or club.
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PrintHere's another quick low-to-no cost ideas for building your restaurant and/or retail sales:
8) Group Fundraising Day/Night
Help local organizations, and your off-peak sales.
Designate a certain day of the week or depart that needs a sales boost. Contact clubs, groups, churches, teams, organizations, etc. etc. with an offer that if a group comes in during that time, and they that identify them as your referral, you will donate 10% of their total check to the charity or club. Your goal (or requirement) will be to get them to promote to their members and supporters that "Monday Night is [Group]'s Night at [your place's name]"
Promote to as many groups as possible, and be sure to educate the group about your menu, your history, your upcoming promotions and your commitment to the community.
As always, promote their return visit. [Source: various sources]
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Relentless marketer Sean Kelly is a 20 year veteran of the franchise industry, and founder of the award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact him at seankelly[at]ideafarm.net.
