7/101 Relentless Marketing Ideas: Get a Sales Boost From Booster Clubs
Get a Sales Boost from Booster Clubs: Every community, civic, church and school group needs to raise funds. Consider working out an arrangement for them to sell your gift cards to their members, friends and neighbors.
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7) Get a Sales Boost from Booster Clubs
Every community, civic, church and school group needs to raise funds.
Consider working out an arrangement for them to sell your gift cards to their members, friends and neighbors. For example, if they get $3.00 for every $10 gift they sell at face value, you will basically be filling your seats or counter for free. Why free? Because statistics show that 20% - 30% of gift cards are never redeemed*. However, you want the maximum number of gift cards redeemed, for the redeemed cards will bring in new guests as well as potentially significant incremental sales. The goodwill relationship you form with organizations you assist can be extremely beneficial. [Source: IdeaFarm, various sources]
*There are certain state laws controlling gift card redemption and usage of unclaimed funds. Consult your gift card company and your attorney for details.
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Relentless marketer Sean Kelly is a 20 year veteran of the franchise industry, and founder of the award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact him at seankelly[at]ideafarm.net.
