The Gift of Creativity is Always in Season, Crayola Offers Affordable Innovations.

EASTON, Pa. -- This holiday season, parents will be tickled pink and maybe a little magenta, mulberry and mauvelous, too, with the many ways they can affordably give their children the gift of Crayola creativity this holiday season and stretch their holiday shopping budgets. Already sitting atop many of the season's "must-have" toy lists, Crayola creative activities speak to the latest trends in combining color, light and sound with the way children play and bring affordable innovation to gift giving at prices ranging from $3.99 to $29.99.

According to toy industry expert Chris Byrne, with parents concerned about the economy, value is a high priority this year. "Crayola's products consistently deliver innovation, engaging play and an extraordinary platform for self-expression, while allowing parents to give their children excitement and 'wow' without breaking their budgets. When exceptional play value and great financial value meet, everyone wins, especially the kids who ultimately bring the most valuable element to these toys -- their unique imagination."

From the Crayola Glow Station, that lets kids create with the magic of light, and the Color Wonder Magic Light Brush, a brush that magically knows and glows the mess-free colors kids are painting with, to the Crayola Beginnings TaDoodles Scribble & Sing Art Station, an art activity specially designed for toddlers to make their first marks on the world. Crayola has a full range of high value gift ideas that take creative play way outside the lines.

Bringing Creativity to Light

The Crayola Glow Station illuminates children's imaginations through the magic of drawing with light on a large-size glow-in-the-dark canvas. Using a light wand, children can either draw freehand or use stencils and texture sheets to create more realistic drawings. A diamond-shaped tip can be snapped on the end of the light wand for stamping unique starburst designs on the canvas. Drawings magically disappear over time, or can be "erased" by turning on the lights, so kids can create again and again for limitless fun. The Glow Station was named "Toy of the Year" by FamilyFun magazine and captured the Oppenheim Toy Portfolio's "Platinum Award." For children six and up; suggested retail price is $29.99. Requires 3 AAA batteries (not included).

The Color Wonder Magic Light Brush is a mess-free painting activity featuring a light-up fiber-optic paint brush that knows, and glows, the mess-free colors kids are painting with before they magically appear on the Color Wonder paper. The clear, colorless paints will only appear on the paper, not on skin, clothing, carpet or furniture, making painting an anytime, anywhere activity with little to no cleanup or mom supervision needed. For children five and up; suggested retail price is $24.99. Requires 3 AA batteries (not included).