EXECUTIVE profile: Laurie Edwards-Tate

Laurie Edwards-Tate is president of At Your Home Familycare. Established in 1984, the company provides nonmedical, in-home supportive services, including homemaker/chore, personal care assistance, respite care, protective supervision, grocery shopping, meal preparation and escort services.

BUSINESS PHILOSOPHY

Essential business philosophy: The bottom line of any enterprise is survival.

Best way to keep a competitive edge: Ignore the competition and be the best you can be.

Guiding principles: The mission of my organization is more important than me; ethics are of utmost importance.

Yardsticks of success: Being a valued home care aide organization for 25 years in my hometown; the satisfaction our clients receive through our home care services.

Goals yet to be achieved: Surviving and thriving another 25 years!

JUDGMENT CALLS

Best business decision: To ignore those who said: "It couldn't be done."

Worst business decision: There have been none.