Television Advertising Pros and Cons | Marketing & Advertising > Marketing & Advertising Channels from AllBusiness.com - Page 10
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Pro: TV Adds Personality

TV ads give you an opportunity to be creative and to give your business a real sense of personality. That's a great way to connect with customers and to build a loyal clientele that keeps coming back for more

Jack in the Box, for instance, conducted one of the most successful and longest-running ad campaigns in television history just by hiring an actor to wear a giant ping-pong ball head. Is it ridiculous? Sure. But that silly mascot also expresses the chain's serious-about-fun personality better than any realistic spot could. While a truly iconic TV mascot like "Jack" is always a long shot, it still shows how your business can add a shot of much-needed personality into its consumer marketing mix.

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