Still the Most Powerful Form of Advertising
The Internet may grab all of the attention these days, but TV is still the media king. According to one recent study, the average American spends more than four and a half hours a day in front of the tube -- and a whopping 99 percent of all U.S. households have at least one TV.
Those numbers make one thing crystal clear: television advertising is still the most pervasive and powerful tool for reaching U.S. consumers. For small businesses, however, the barriers to using TV ads can be daunting; airtime can be very expensive, and good commercials are difficult and costly to create.
Given both the costs and benefits, is TV advertising the right approach for your small business? In the following slideshow we'll run down both the pros and cons, and help you to decide whether television advertising is a good choice.