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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
By Rieva Lesonsky |  Filed In: Sales and Sales & Marketing
When a small business needs to hire salespeople, manufacturers' reps can be an affordable, effective alternative to an in-house sales team.
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By  | Filed In: Innovation and Operations
More businesses today are embarking on a revolution -- in the minds of customers, employees, and communities. Here's why you should be a part of it.
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Do startup success stories like Groupon make you feel inadequate? Don't -- this type of explosive growth is far more of a curse than a blessing.
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Paul Mccord
By  | Filed In: Sales and Sales & Marketing
Author Michael Nick lays out a detailed, workable, data-oriented process to sell to top executives.
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Here's how to get 1,000 free sales leads for helping us beta test a new Hoovers plugin for Quickbooks that lets you build sales-lead lists.
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By  | Filed In: Technology
When dealing with business collaboration, sharing, and communications, you can boost usage and productivity by standardizing on as few platforms as possible.
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Jonathan Farrington
There is substantial evidence to indicate a direct correlation between continuing education and consistently high achievement.
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Chris Marentis
Here's a lesson one company learned the hard way: How often you post can affect SEO just as much as what you post and how you promote it.
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Blog readers tend to be avid social media users. If you know how to reach them, you'll gain more readers, more brand enthusiasts -- and more business.
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John Jantsch
Worried that nobody will read what you write? John Jantsch says it doesn't matter -- blogging offers more business benefits than just an adoring audience.
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Gini Dietrich
Measuring results can be the hardest part of a digital marketing program. Here's how to set up a system that will track and measure the things you need to know.
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Kevin Stirtz
Launch is a recently published book about marketing using new ideas, new tools, and a new approach.
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Corporate customer service doesn't just fail most customers -- it's DESIGNED to fail them. And most people are sick and tired of it.
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Tim Devaney - Tom Stein
Could crappy pizza ultimately sink The Republican contender's surging candidacy?
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Carol Roth
Marketing data is a wonderful tool for making assumptions about your customers. And you know what happens to people who make assumptions, right?
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By Mark Henricks |  Filed In: Advertising, Marketing & PR and Sales & Marketing
The members of Generation Y are more numerous and influential than baby boomers, and they have billions of dollars to spend. Are you reaching them?
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Jonathan Farrington
The reality is that obtaining continual feedback against a set of established criteria is vital if an organization is to retain its existing top clients.
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Forget theoretical advice: Fredric Paul, Rich Sloan, Scott McDonnell and Scott Gerber share the real-world secrets of small business success.
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Paul Mccord
By  | Filed In: Sales and Sales & Marketing
Some types of word of mouth marketing are worth more than others -- a lot more. Here's how to turn them into a genuine business asset.
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Every customer wants to save money. What sets some of them apart is how much of their lives they are willing to invest to get a great deal.
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