Sales & Marketing

You already know that social media is the hot new venue for small business marketing and market research, customer support, and even branding. But do you know how to maintain a consistent message...

As everyone's favorite vampire soap opera starts to get a little long in the tooth, we unearth valuable business lessons in many of its storyline missteps.

Focusing on business ethics can improve the way you manage customer expectations, save you time and money, and create a more satisfying customer experience.

An Amazon rep's refund decision cost the company $25. What it got in return was a PR bonanza that you couldn't buy at any price.

Sharpen your negotiating super-powers by practicing "NO." Often it's the best way to get to YES!

Social media can play an important role in your business social media strategy. But don't let it overshadow your biggest asset: your own website.

Spending money on training and motivating your sales force can be the difference between success and failure for your small business.

While some are angry about corporate greed, others are frustrated with the "speed of business."

This holiday season looks to be a mixed bag for retailers. Here are my thoughts on what will happen and how you can make the most of your opportunities.

Online video users have different search habits and use different keywords. That's why the YouTube Keyword Tool should be a part of your video SEO strategy.

Shama Kabani, award-winning CEO of The Marketing Zen Group, discusses the three biggest SEO mistakes most companies make.

When you're an employer it can be annoying. If you're a customer it can be infuriating. Either way, it's time to put a stop to clueless, texting-obsessed employees.

Want to write a business blog that consistently hits home and keeps readers coming back for more? Start with these five time-tested tips.

It doesn't matter what your job title says you do -- you're still in sales. Here's what you need to know about selling.

As big-box stores expand into urban neighborhoods, small and independent retailers are learning to fight back. Here are 10 tactics the big guys can't match.

You may not be able to determine the highest price your customer is willing to pay. But you can make some very good estimates. Here's how.

Want to sell more? Asking yourself "why" is the most powerful way to grow your business....

Your elevator speech is a sales call in a sentence -- and it can be a make-or-break business tool. Here's how to craft one that puts your best foot forward.

Looking for an innovative way to save money in your small business? Try cutting the cord and losing your business telephone land line. It’s just tying you down anyway.