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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
Telephone keypad
Filed In: Sales and Sales & Marketing
If you do selling over the phone, how you start your telephone calls is a strong predictor of your sales success.
Experts
Television studio
Kickstarter campaigns can go one of two ways: financial success or miserable funding flop. Here are a few production tips to help your Kickstarter video get off the ground successfully.
Experts
Risk ahead
Today it's likely your organization will have a social media crisis at some point. Here are crisis communications lessons you can learn from Union Street Guest House.
Experts
PPC
It's probably safe to say that most Internet users would not miss flashing banners and pop-up advertisements if they went away. Here's a look at the future of online advertising.
Experts
congress
Filed In: Government and Industries
Many small business owners believe doing business with the government is complicated -- but, in fact, the government operates similarly to many corporate clients.
Experts
Web design concept
Filed In: Sales & Marketing
Traffic is up on your website, but it's not leading to conversions. Here's how to fine-tune your landing page to convert visitors into customers.
Experts
Businessman Running on Bar Graph
Filed In: Sales & Marketing
These marketing strategies will not only help your small business connect with consumers, but will also create a scalable process that will help your company grow.
Experts
bad-review
In today's business world, it's critical your business not only have a strong online presence , but that you're represented in an accurate and positive light.
Experts
trade show badge
Filed In: Sales & Marketing
Trade shows are a great place to sell products and network with potential clients. Use these tips to make your booth stand out in the eyes of potential customers.
Experts
social-media-thumbs down
When crafting your digital marketing plan, be sure to avoid these five social marketing moves than can backfire for your company.
Experts
freud
Filed In: Sales & Marketing
Ever wondered what insights Sigmund Freud, or even Carl Rogers and Alfred Kinsey, would offer about your B2B site's customer engagement?
Experts
Golden success
Filed In: Sales & Marketing
Entrepreneurs have a chance to turn missed opportunity into gold by learning from both failed and successful businesses. Here are tips from Elinor Stutz.
Experts
sad-employee
Filed In: Sales and Sales & Marketing
Have you done what gives you joy this past week? I hope so. Your next sales setback will be easier to move past when you have joy in your life.
Experts
satisfied customer
It's official. Happy customers mean higher sales and more referrals. Here are five apps that will ensure your customers stay engaged, loyal, and happy.
Experts
loyalty program
Filed In: Sales & Marketing
Creating a customer loyalty program can be difficult, especially if you don't have the available capital. Here are a few low-cost options.
Experts
Strong businessman
Filed In: Operations
Dr. Richard Weinberger shares 10 business tip "vitamins" that can easily but effectively improve your overall business health.
Experts
No
Do you find it hard to be assertive when people ask for things you can't deliver? Learn how to say no to your customers, clients, and colleagues in a polite and professional manner.
Experts
smiling-businesswoman-on-phone
Filed In: Sales & Marketing
Selling something people can't touch and feel has its challenges. Learn why sometimes the best approach is often to give it away.
Experts
Shopping for a laptop computer
Filed In: Taxes and Finance
Several states will be holding Sales Tax Holidays in August, many this very weekend. But if you think that the sales tax holidays are just for back-to-school shopping, think again!
Experts
jokester
You may not even like the music of Weird Al Yankovic, but he's a brilliant marketer. He turned his latest album debut into a PR coup we can all learn from.
Experts

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