Sales & Marketing | Business solutions from AllBusiness.com
Facebook Twitter Google+ You Tube RSS Feed

Newsletter SignUp

Get your business loan online with confidence.Thousands of businesses have received loans to date. Get started now!

Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
pay per click
Many businesses struggle to define a proper PPC budget. Here's a simple strategy for creating a pay-per-click budget to run on Google AdWords.
Experts
doubtful businessman
Filed In: Sales and Sales & Marketing
Good questions open doors in negotiations. Bad questions close them. Discover the power behind asking the right questions.
Experts
drowning man
Small business expert Denise O'Berry tells the story of one small business owner who was actually driving his target market away with his marketing materials.
Experts
business network
To build a great network, focus on making connections in four main areas: industry, customers, competition, and nonprofits.
Experts
Cold-Call
Filed In: Sales and Sales & Marketing
Sales expert Gregg Schwartz shares tips on how some old-fashioned aspects of sales are not going away anytime soon, including cold calling.
Experts
begging
Prepare your strategy for customers who ask for your work for free. Let them save face, and you decide whether to say yes or no.
Experts
scared-man
Any of these statements can haunt a small business for years. The trick: Avoid hearing them by staying keenly in tune with every move the customer makes.
Experts
Businessman with giant magnet
There is a little known secret about content marketing: You don't have to write an eBook to drive leads. Use lead magnets instead. We tell you how.
Experts
new-price
Arie Shpanya, the CEO of Tech Disrupter Wiser gives us an inside look at how dynamic pricing works for businesses.
Experts
Brand-Management
To be successful online and in networking, you must take control of your personal brand. That's where personal branding coaches come in.
Experts
Referrals
A referral is the result of a job well done, exceeded expectations, and delivering an experience worth talking about. Always begin with a referral in mind.
Experts
call to action signpost
Filed In: Sales and Sales & Marketing
Many marketers tend to tread carefully on calls to action while trying to promote their businesses. Here's how you can strategically use the CTA to your business's advantage.
Experts
content
Fresh content is the lifeblood of the Internet, or at least, of the search engines. Here's how to turn that content into a new channel to drive traffic to your site.
Experts
social media
Filed In: Sales and Sales & Marketing
Social media is still seen as a waste of time for many business owners. Here are ways on how to increase your sales using social media.
Experts
Icons for the application
"Using" other people to promote commerce is nothing new and it's a great way to get found. Here are ways you can "use people" to further your brand.
Experts
Business team with megaphone
Free publicity is really a great way to grow your business. Here are three key things you need to remember when crafting your publicity pitch.
Experts
haunted
Filed In: Business Planning and Finance
Haunted businesses are everywhere. Recognize your "ghosts" and don't ignore them. They can help or hurt your success if you don't deal properly with them.
Experts
online shopping concept
Customers are overwhelmed with choices, and the last thing they need is another option. Identify the one thing that makes your business unique, and then build your business around it.
Experts
sales-funnel
Filed In: Sales and Sales & Marketing
A typical sales funnel gathers as many potential clients as possible and converts them into sales. Here's how to build a successful sales funnel.
Experts
Return on investment concept
Social media dominates small business owners' marketing tactics -- but measuring social media ROI is still a challenge. Rieva Lesonsky shares some tips.
Experts

Most Recent From our Experts

AllBusiness Experts
;
Close

Real Business Owners, Real Business Advice!

Sign up for practical, real-world solutions from successful business owners delivered to your inbox each Saturday morning. FREE.