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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
gifts
Filed In: Staffing & HR
Are you confused about what gifts to give co-workers of many different ages at holiday parties? Here are some pointers on what kinds of gifts each group prefers.
Experts
Hand giving and receiving money
Too often, new entrepreneurs and business owners give away too much for free. But when you establish value, what you do becomes more valuable.
Experts
Santa-Claus-Advertising
There aren't many small business owners who can afford multimillion-dollar holiday marketing campaigns, but we can learn from companies with big budgets.
Experts
reading a book
To help you think through gifts for your favorite reader, or for you to have something to read during your downtime, we've recommended 10 books.
Experts
financial-gains
Filed In: Sales and Sales & Marketing
Next year is just around the corner. Are you ready to start selling again? Learn some of the sales planning you can do today to get a fast start and meet your sales...
Experts
web-marketing
Drew Hendricks presents a roundup of online marketing trends for the past year: the rise of content marketing, image-centric content, social media expansion, and mobile-friendly websites.
Experts
content marketing
Thought leadership has become increasingly important for content marketing. In order to get customers to look for you, you must build a name for yourself.
Experts
Great-gift-idea
Giving a thoughtful gift to your clients is a great way to show your appreciation of them. Nellie Akalp shares smart tips to help make the process easier this year.
Experts
anonymous
Many anonymous social media apps have launched in the past 18 months to give us back some sort of safe place to post online. But are they really anonymous?
Experts
Its Friday
Filed In: Sales & Marketing
Data shows that working hard on Fridays will give salespeople an advantage and help them beat the market - conversion is high, while others work less.
Experts
digital marketing
For years, marketers fought against difficult-to-pin-down ROI, bosses who didn't "get" social media, and a deluge of hard-to-analyze data. But things may finally be changing.
Experts
ecommerce
Chargeback management is complex; unfortunately, there are no quick-fix strategies that will totally eliminate your risk. If you sell things online, take heed of these prevention tactics.
Experts
Vlad Molchadski
As more companies migrate their marketing budgets from traditional to digital marketing channels, business is zooming for digital marketing firms like BizTraffic.
Experts
referrals
John Jantsch of Duct Tape Marketing interviews the co-authors of Renewable Referrals, on how to generate more referrals for your own business.
Experts
Brand
While branding with images may seem easy at first glance, it's a lot more complex than you might imagine. We consider some of the most important aspects of a successful brand image.
Experts
donut
Filed In: Sales and Sales & Marketing
It's a creative strategy to use selling tools that your prospects can eat. You just might get to meet your prospect sooner.
Experts
holiday-shopping
Filed In: Sales & Marketing
With the holiday season now upon us, it's time to work on holiday marketing strategies that will increase sales and attract more customers to your business.
Experts
website concept
If you're making one of these 7 mistakes with your business website, you could be driving customers away instead of drawing them in.
Experts
loyalty program
Would your business benefit from a loyalty program? If you're wondering where to start and how to get your customers to participate, read on.
Experts
salesman
Filed In: Sales and Sales & Marketing
How different is sales work around the world? With data on sales work from over 150 countries, we decided to find out. Come and see why this matters to you.
Experts

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