Sales & Marketing

Did you know that one unhappy customer tells 10 to 15 others about their experience? If it’s really bad they’ll tell the whole world.

Also: would you get the Taco Bell logo tattooed on your butt?

As e-books hit the mainstream, more businesses are using them to put a fresh new spin on their traditional marketing and customer service strategies.

Becoming a subcontractor can be a smart growth strategy for your small business. Here's how to get started.

New plug-and-pay smartphone card readers make it easier (and cheaper) for merchants to accept credit cards.

The healthcare industry offers surprising price paradoxes, and there are some important lessons in them for small businesses of all types.

Get inside secrets on how to reap your first million fast -- from experts and entrepreneurs who made $1 million in sales in their first year of business.

Setting goals can improve business performance. It only works when you set the right goals. Too many people focus on what's not working and their weaknesses. I think that's a bad idea. I...

If any of these four conditions apply to you, it's time to find a new career

If possible, inside sales managers need to "free up" their team(s) so all they're doing is working the phones.

Market cap pricing. If you run a start-up this is a great approach to determine how to best price your offerings.

Simple rituals can help prepare your mentally and emotionally for tough tasks..

Pinterest is the hot, new social network that feeds people's creativity and also shows off your products and services in a very cool visual way. Since its launch, I've been a big proponent...

If you're collecting customer data, you need a strategy that addresses these three factors.

Men and women report their work performance very differently. You can get caught unprepared if you are unaware of how this communication style affects you and your work.

Your customer experience strategy needs the active support of all departments.

These 10 small-business rip-offs are costing your company big bucks. But you don't have to put up with it any more -- if you know how to fight back.

Many small businesses view branding as something that only big corporations need to worry about. Nothing could be further from the truth.

When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: My friends.