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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
It's important to learn from past mistakes - especially other people's mistakes. Find out why these misguided marketing campaigns flopped so you don't make the same missteps.
SEO is a critical part of any marketing plan because of its high ROI. Learn about the four most difficult parts of SEO as we break them down and explain.
mechanic and client
Small business expert Denise O'Berry discusses how you can actually train your customers to spend their hard-earned cash with your business.
Coin counting miser
If a Scrooge client is scaring the dickens out of you, a visit from the Spirits of Business Past, Present, and Future will make them as sweet as Tiny Tim.
Filed In: Staffing & HR
Are you confused about what gifts to give co-workers of many different ages at holiday parties? Here are some pointers on what kinds of gifts each group prefers.
There aren't many small business owners who can afford multimillion-dollar holiday marketing campaigns, but we can learn from companies with big budgets.
Hand giving and receiving money
Too often, new entrepreneurs and business owners give away too much for free. But when you establish value, what you do becomes more valuable.
Filed In: Sales and Sales & Marketing
Next year is just around the corner. Are you ready to start selling again? Learn some of the sales planning you can do today to get a fast start and meet your sales...
reading a book
To help you think through gifts for your favorite reader, or for you to have something to read during your downtime, we've recommended 10 books.
Many anonymous social media apps have launched in the past 18 months to give us back some sort of safe place to post online. But are they really anonymous?
Drew Hendricks presents a roundup of online marketing trends for the past year: the rise of content marketing, image-centric content, social media expansion, and mobile-friendly websites.
content marketing
Thought leadership has become increasingly important for content marketing. In order to get customers to look for you, you must build a name for yourself.
Giving a thoughtful gift to your clients is a great way to show your appreciation of them. Nellie Akalp shares smart tips to help make the process easier this year.
digital marketing
For years, marketers fought against difficult-to-pin-down ROI, bosses who didn't "get" social media, and a deluge of hard-to-analyze data. But things may finally be changing.
Its Friday
Filed In: Sales & Marketing
Data shows that working hard on Fridays will give salespeople an advantage and help them beat the market - conversion is high, while others work less.
Chargeback management is complex; unfortunately, there are no quick-fix strategies that will totally eliminate your risk. If you sell things online, take heed of these prevention tactics.
Filed In: Sales and Sales & Marketing
It's a creative strategy to use selling tools that your prospects can eat. You just might get to meet your prospect sooner.
John Jantsch of Duct Tape Marketing interviews the co-authors of Renewable Referrals, on how to generate more referrals for your own business.
Vlad Molchadski
As more companies migrate their marketing budgets from traditional to digital marketing channels, business is zooming for digital marketing firms like BizTraffic.
While branding with images may seem easy at first glance, it's a lot more complex than you might imagine. We consider some of the most important aspects of a successful brand image.

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