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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
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When bringing a product or service to market it's important to consider the customer experience -- what will they be thinking about your offering 180 days after they purchase it?
Experts
Brand
Personal branding has many of the same goals as business branding, but, as an individual, you will use different tactics. Here are five personal branding tips for new entrepreneurs.
Experts
cash
Filed In: Sales and Sales & Marketing
Trade shows are a great opportunity to sell. Develop your selling strategy beforehand so you can be more effective at the event.
Experts
Winner
Filed In: Sales and Sales & Marketing
Here are five things you can start doing now to keep your sales team happy and increase the odds they’ll stay put for the long haul.
Experts
emotional targeting
In the world of branding, consumers expect to be charmed, and astute brands pull on the emotional strings of consumers to make a sale.
Experts
American football player
The NFL is under much scrutiny about the way it has handled the Ray Rice issue. They've violated the cardinal rule of crisis communications: Go ugly, early.
Experts
nightmare
If you want to know how to rebuild your brand after a PR nightmare, there are seven important steps that must be followed.
Experts
We care
Simple gestures of kindness can bring big returns in business. They help you distinguish yourself from others and get you through closed doors.
Experts
sales cycle
Filed In: Sales and Sales & Marketing
Just pick one of these strategies and you will shorten your sales cycle and sell more now!
Experts
Growth in Sales
Filed In: Sales and Sales & Marketing
Too many salespeople get in a funk and don't know how to get out of it. Here are three ideas you can begin to work on today to turn your sales around.
Experts
Creative-business
You've got a great idea for a business - now what? Melanie Haselmayr shares the next steps to transform an exciting new business idea into a real business.
Experts
email concept
Through proper technique, you can turn email into the highlight of social interaction, engaging your audience on a more intimate level.
Experts
movie-set
YouTube is one of the most widely viewed video platforms on the Internet. Nine young entrepreneurs share their advice on how to use it to promote a brand.
Experts
email-marketing-concept
Email marketing can be a powerful tool in an online marketer's arsenal if used intelligently to catch the right people at the right moment, and with the right message.
Experts
couples therapy
Filed In: Sales & Marketing
Leaving your loyal customers out in the cold is like neglecting a relationship. Here's how to use loyalty marketing to retain those important relationships.
Experts
tofu in a bowl
Filed In: Sales and Sales & Marketing
Understanding how to improve your Top of Funnel (also called TOFU by us marketers) can help you generate more qualified leads.
Experts
online-videos
With video, your message has a better chance of being heard, understood, and remembered. The sooner you harness this powerful communication tool, the greater the advantage to your business.
Experts
Thumbs up like
Are young people really leaving Facebook in droves? Find out if Millennials are Facebook fans or not and what it means to your small business marketing.
Experts
Question mark
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively.
Experts
Great idea
Filed In: Sales and Sales & Marketing
Do you find it challenging to come up with ideas for writing great sales copy? Here are three suggestions to becoming an idea machine.
Experts

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