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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
Cold-Call
Filed In: Sales and Sales & Marketing
Sales expert Gregg Schwartz shares tips on how some old-fashioned aspects of sales are not going away anytime soon, including cold calling.
Experts
begging
Prepare your strategy for customers who ask for your work for free. Let them save face, and you decide whether to say yes or no.
Experts
scared-man
Any of these statements can haunt a small business for years. The trick: Avoid hearing them by staying keenly in tune with every move the customer makes.
Experts
Businessman with giant magnet
There is a little known secret about content marketing: You don't have to write an eBook to drive leads. Use lead magnets instead. We tell you how.
Experts
new-price
Arie Shpanya, the CEO of Tech Disrupter Wiser gives us an inside look at how dynamic pricing works for businesses.
Experts
Brand-Management
To be successful online and in networking, you must take control of your personal brand. That's where personal branding coaches come in.
Experts
content
Fresh content is the lifeblood of the Internet, or at least, of the search engines. Here's how to turn that content into a new channel to drive traffic to your site.
Experts
Icons for the application
"Using" other people to promote commerce is nothing new and it's a great way to get found. Here are ways you can "use people" to further your brand.
Experts
social media
Filed In: Sales and Sales & Marketing
Social media is still seen as a waste of time for many business owners. Here are ways on how to increase your sales using social media.
Experts
Referrals
A referral is the result of a job well done, exceeded expectations, and delivering an experience worth talking about. Always begin with a referral in mind.
Experts
call to action signpost
Filed In: Sales and Sales & Marketing
Many marketers tend to tread carefully on calls to action while trying to promote their businesses. Here's how you can strategically use the CTA to your business's advantage.
Experts
haunted
Filed In: Business Planning and Finance
Haunted businesses are everywhere. Recognize your "ghosts" and don't ignore them. They can help or hurt your success if you don't deal properly with them.
Experts
Business team with megaphone
Free publicity is really a great way to grow your business. Here are three key things you need to remember when crafting your publicity pitch.
Experts
sales-funnel
Filed In: Sales and Sales & Marketing
A typical sales funnel gathers as many potential clients as possible and converts them into sales. Here's how to build a successful sales funnel.
Experts
online shopping concept
Customers are overwhelmed with choices, and the last thing they need is another option. Identify the one thing that makes your business unique, and then build your business around it.
Experts
Return on investment concept
Social media dominates small business owners' marketing tactics -- but measuring social media ROI is still a challenge. Rieva Lesonsky shares some tips.
Experts
drive more conversions
Most businesses think that more web traffic equals more money The dirty little secret is that conversion optimization could instantly and dramatically increase your revenue.
Experts
artistic-eye
The exploding popularity of visually centric social media sites makes it clear that visual blogging is the wave of the future when it comes to online and social media content.
Experts
Sale concept
Filed In: Sales and Sales & Marketing
In business, the art of successful selling lies in the ability to sell without appearing to be selling. Here are four tips on how to not look like an unabashed seller.
Experts
Businesswoman using laptop
As you prepare for your next online marketing campaign, here are three robust online marketing dashboard tools that might be able to help you.
Experts

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