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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
retro type writer
Is this the year you write a book to establish yourself as an expert? It should be! Here are 5 reasons you shouldn't put it off.
Filed In: Sales and Sales & Marketing
What happens if your customer doesn't buy during your sales call? Learn how you can still have a successful sales call without making the sale.
boring presentation
Filed In: Sales and Sales & Marketing
Your business pitch is the sum of its parts: preparation, presentation, performance, and polish. Get these right and your chances of success are in your reach.
When pursuing content marketing, social proof is a big deal. But there are content distribution lies that don't equate to large numbers of social shares.
businessman surprised
Filed In: Technology
Technology can increase productivity, but you must monitor what's working and what's not. Duct Tape Marketing's John Jantsch shares his favorite web tools.
Filed In: Your Career and Staffing & HR
While it's true that you can make connections online, the reality is that there is still something special about an in-person connection. Here's why we recommend gong to a conference.
An eye
Sticky Brands are visual brands. Customers can see the difference. The brand is visibly different and visibly better. Stand out by engaging your customers' eyes and demonstrating what makes your brand unique.
American Football Teams
Filed In: Sales and Sales & Marketing
Even if you never play in the Super Bowl or do our jobs on national TV in front of thousands of cheering fans, salespeople can learn a few important lessons about lead generation.
Filed In: Sales & Marketing
If you listened to all the naysayers, you'd think that the brick-and-mortar retail store is a dinosaur on its last legs. Learn how these stores are positioning themselves for long-term growth.
Technology Tunnel
While no one has a crystal ball and can really predict the future, there are five communications trends that experience tells us will come true in 2015.
Speaking with a megaphone
Customer advocates not only make more purchases, but they also generate word-of-mouth advertising. Learn how to promote customer advocacy and improve your business's bottom line.
Filed In: Innovation and Operations
So you're ready to tackle 2015 and make it the best year your company has ever seen. Here are 12 things you can do to make this year a great one.
For businesses, the most important part of customer support is showing up and being "human." If you want to get positive feedback from your customers, consider these three tricks.
Filed In: Sales and Sales & Marketing
Real-time collaboration is what Millennials are all about today, and Millennial customers are after the same experience with salespeople.
Filed In: Business Planning and Finance
The first quarter of 2015 will be over in the blink of a business cycle. Take the time now to set your strategic goals and tactics for the new year.
Happy family portrait
Filed In: Sales and Sales & Marketing
You have some very important customers to take care of in the roller-coaster world of selling. Do you want to be successful this year? You need to take care of these people.
money and USA flag backdrop.
Filed In: Government and Industries
With the new spending bill providing funding to a number of government agencies, it's a great time for small businesses to consider government contracting.
what is your story
Storytelling is gaining recognition as the ultimate marketing tool for established brands around the world. Here's how to create your own compelling brand story.
Building your customer email list should be at the top of your small business to-do list this year. We offer the following 10 ideas to help you get started.
Rick Hemmerling
Rick Hemmerling's company Insect Shield has developed an innovative product that strives to protect children from insect-borne diseases such as malaria.

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