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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
Boutique display
Filed In: Sales and Sales & Marketing
The perfect retail design aims to do one thing – encourage customers to make a purchase. Here are a few key tips to keep in mind when designing your own retail space.
Experts
call-center
At the peak, 30 percent of all call center jobs were being outsourced to other countries, but it has dropped to 12 percent. Here's what's driving this new "insourcing" trend.
Experts
Internet Marketing
Native marketing and native advertising are used by some of the most powerful online social media platforms and websites today.
Experts
Urban Advertising
Street teams, or groups of people who "hit the streets" to promote a business's products or events, can be an great way to make noise for your business.
Experts
sad businessman
Filed In: Sales and Sales & Marketing
You can move on after a sales disappointment. These 3 strategies will help you recover and learn what to do with your selling as you move forward.
Experts
3D-Printer
Filed In: Sales & Marketing
As 3D printing becomes more viable and affordable, big companies are starting to employ the technology in their marketing campaigns. Are small businesses soon to follow?
Experts
Inspiration
Filed In: Sales & Marketing
The best marketing ideas come from entirely ordinary places, because so few people look to them. Here are four areas you can start looking in for your next big idea.
Experts
expensive
The most common way for a customer to say no to a deal is to say the price is too high, but that may not be the full story.
Experts
Steps
Filed In: Sales & Marketing
The marketing process is made up of five broad strokes that can easily be customized to fit the needs of your business. Here are the five steps.
Experts
Milk-and-cookies
Filed In: Sales & Marketing
In this humble cookie lies a few powerful lessons for small business owners. Start bringing your brand to Oreo status by following a few, simple steps.
Experts
Restaurant
In an age of digital word-of-mouth, a little investment goes a long way. Here's how to build a strong online reputation for your restaurant or bar, leading to more trust and more customers.
Experts
customer support operator
Sometimes it's worthwhile to take a break from the statistics, graphs, and KPIs to focus on the things your customers want you to improve on.
Experts
focus
Filed In: Sales & Marketing
Staying competitive in any industry requires a marketing strategy that revolves around customers. Are you listening to your clients?
Experts
fishhooks
Filed In: Sales and Sales & Marketing
All sales leads are not created equal. So, how do you know which lead type is right for your company? Here are several factors that you need to look at and consider.
Experts
government-contracts
Filed In: Sales and Sales & Marketing
Becoming a successful contractor in the federal marketplace can be a great way to open up new streams of revenue that can diversify your existing business.
Experts
Website traffic
Filed In: Sales & Marketing
In part 3 of his 3-part series on lead generation, Howard Yeh discusses various online marketing methods that can keep the top of your marketing funnel flowing.
Experts
sales-goals
Filed In: Sales and Sales & Marketing
Successful salespeople implement effective strategies. They focus on the right prospects, make it easier to work with them, and develop creative business solutions.
Experts
Attractive young woman wearing glasses
Filed In: Sales & Marketing
Everyone knows that today you must educate if you want to build trust. But, teaching what you know how to do is also a powerful way to go beyond trust to closing more...
Experts
dislike
With Facebook dramatically reducing the organic reach, is it time to look to other social media networks?
Experts
Content is king
Filed In: Sales and Sales & Marketing
In part 2 of his 3-part series on lead generation, Howard Yeh explains how improvements to your website content can motivate visitors to take the next step towards contacting your business.
Experts

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