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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
loyalty program
Would your business benefit from a loyalty program? If you're wondering where to start and how to get your customers to participate, read on.
Filed In: Sales and Sales & Marketing
How different is sales work around the world? With data on sales work from over 150 countries, we decided to find out. Come and see why this matters to you.
making money
One of the best ways to make more money with less effort is by marketing to existing customers. We share five ideas to get you started.
Social media has changed how PR companies handle marketing campaigns, and this is evident through these five trends.
Google's newest search algorithm update, released earlier this summer, was unannounced. While Pigeon was a startling surprise for many small businesses, its effects are not necessarily bad.
pumpkin pie
Filed In: Sales and Sales & Marketing
Thanksgiving is a time to spend with family and friends. However, it's also a great time to think about what you're grateful for in your business and selling this year.
business technology
Filed In: Technology
When was the last time you assessed your business's current technologies and looked ahead to see what your tech needs will be? Start the process now.
Thank you
How do you feel when someone genuinely appreciates you for your efforts? It feels nice and warm, doesn't it? That's the kind of feeling you want customers and clients to associate with you.
Ello Logo
By now you've probably heard rumblings about a new social network called Ello, which some claim will one day topple Facebook. But John Jantsch of Duct Tape Marketing thinks that's missing the point.
knife sharpening
Nothing hurts revenues (and egos) more than getting carved up by the competition. We shares four of the main reasons companies get eaten up by their competitors.
Tim Ryder, CFO of content marketing company, talks about his business career and his role at the innovative company that's rethinking the publishing model.
Filed In: Getting Started
Some business owners want to target the largest market possible. But the truth is, you must have a unique quality or expertise to separate your business from the competition.
As we enter the thick of the holiday season, it's time to make a final decision on what your business will do regarding holiday greeting cards. We present some good guidelines to follow.
"Content" has been the belle of the ball for marketers in recent years, but creating great content is hard, and made harder when there's no clear target audience in mind.
Inbound marketing concept
How do you gain trust? You prove to potential customers that you provide a service or a product that will make their lives better. You bring them into the fold with inbound marketing.
Comment marketing is not only a free marketing strategy, If you're considering adding it to your marketing arsenal, the following tips will drastically improve your results.
Happy customer
Treating customers like people and showing you enjoy interacting with them are customer service qualities that will have happy customers coming back.
Businessman wearing a dunce hat
Filed In: Sales and Sales & Marketing
They say kids say the darndest things. I disagree. I think some salespeople say the stupidest things. Here are a few of the stupid things I've heard salespeople say to customers.
Pensive businessman
Small business owners make lots of mistakes. But three marketing mistakes make it difficult for businesses to attract and convert the customers they need to grow.
The latest Panda update from Google seems to indicate that bigger sites aren't necessarily better in search results.

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