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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
failure
A good customer retention program is a lot like a successful long-term relationship. It requires a lot of time, effort, and commitment to make it work.
Experts
business-success
To do well as a search marketer, it's important to constantly work on developing new skills and knowledge that will help your clients do better.
Experts
social media speech bubbles
Sure, your small business is active on social media -- but are your posts, pins, and tweets reaching the right customers?
Experts
business network
To build a great network, focus on making connections in four main areas: industry, customers, competition, and nonprofits.
Experts
drowning man
Small business expert Denise O'Berry tells the story of one small business owner who was actually driving his target market away with his marketing materials.
Experts
pay per click
Many businesses struggle to define a proper PPC budget. Here's a simple strategy for creating a pay-per-click budget to run on Google AdWords.
Experts
doubtful businessman
Filed In: Sales and Sales & Marketing
Good questions open doors in negotiations. Bad questions close them. Discover the power behind asking the right questions.
Experts
Cold-Call
Filed In: Sales and Sales & Marketing
Sales expert Gregg Schwartz shares tips on how some old-fashioned aspects of sales are not going away anytime soon, including cold calling.
Experts
begging
Prepare your strategy for customers who ask for your work for free. Let them save face, and you decide whether to say yes or no.
Experts
scared-man
Any of these statements can haunt a small business for years. The trick: Avoid hearing them by staying keenly in tune with every move the customer makes.
Experts
Businessman with giant magnet
There is a little known secret about content marketing: You don't have to write an eBook to drive leads. Use lead magnets instead. We tell you how.
Experts
Brand-Management
To be successful online and in networking, you must take control of your personal brand. That's where personal branding coaches come in.
Experts
new-price
Arie Shpanya, the CEO of Tech Disrupter Wiser gives us an inside look at how dynamic pricing works for businesses.
Experts
content
Fresh content is the lifeblood of the Internet, or at least, of the search engines. Here's how to turn that content into a new channel to drive traffic to your site.
Experts
Referrals
A referral is the result of a job well done, exceeded expectations, and delivering an experience worth talking about. Always begin with a referral in mind.
Experts
Icons for the application
"Using" other people to promote commerce is nothing new and it's a great way to get found. Here are ways you can "use people" to further your brand.
Experts
social media
Filed In: Sales and Sales & Marketing
Social media is still seen as a waste of time for many business owners. Here are ways on how to increase your sales using social media.
Experts
call to action signpost
Filed In: Sales and Sales & Marketing
Many marketers tend to tread carefully on calls to action while trying to promote their businesses. Here's how you can strategically use the CTA to your business's advantage.
Experts
haunted
Filed In: Business Planning and Finance
Haunted businesses are everywhere. Recognize your "ghosts" and don't ignore them. They can help or hurt your success if you don't deal properly with them.
Experts
Business team with megaphone
Free publicity is really a great way to grow your business. Here are three key things you need to remember when crafting your publicity pitch.
Experts

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