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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
website-building
Most customers buy from websites in their own language; translating your website into other languages will attract a world of people eager to buy from you.
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Excellent
The business leaders who strive to understand the customer experience are laying the foundation for long-term success and business excellence.
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light
Panasonic's "Cut Out The Darkness" global campaign demonstrates how a company can recruit large-scale community engagement to make a world of difference.
Experts
brand
Filed In: Sales & Marketing
Want to build a successful brand? These are the five things you must do.
Experts
 Thinking Businessman
Filed In: Sales and Sales & Marketing
Do you want to have a successful career in sales? You will if you manage your most important customer: your sales manager.
Experts
ROI
If you want to crank up the ROI of an email marketing campaign, segmenting your email list is key to reaching your target audience.
Experts
customer-reviews
These days, a Google review can shape your business far more than a Google Ad. Learn simple ways you can encourage your customers to take the time to review your business online.
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Deliver on your promises
Small business expert Denise O'Berry explains how perks used to keep customers coming back can actually backfire and send customers running away.
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small-town
Are you running a small business in a small town? Small town marketing may require a different approach than that used by those "big city" small businesses.
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PESO-model1
A recent article claims business owners shouldn't hire PR help, but they should tweet and blog. Both of those are PR. Here's how PR expertise will help.
Experts
Television studio
Kickstarter campaigns can go one of two ways: financial success or miserable funding flop. Here are a few production tips to help your Kickstarter video get off the ground successfully.
Experts
Telephone keypad
Filed In: Sales and Sales & Marketing
If you do selling over the phone, how you start your telephone calls is a strong predictor of your sales success.
Experts
PPC
It's probably safe to say that most Internet users would not miss flashing banners and pop-up advertisements if they went away. Here's a look at the future of online advertising.
Experts
Risk ahead
Today it's likely your organization will have a social media crisis at some point. Here are crisis communications lessons you can learn from Union Street Guest House.
Experts
trade show badge
Filed In: Sales & Marketing
Trade shows are a great place to sell products and network with potential clients. Use these tips to make your booth stand out in the eyes of potential customers.
Experts
congress
Filed In: Government and Industries
Many small business owners believe doing business with the government is complicated -- but, in fact, the government operates similarly to many corporate clients.
Experts
Web design concept
Filed In: Sales & Marketing
Traffic is up on your website, but it's not leading to conversions. Here's how to fine-tune your landing page to convert visitors into customers.
Experts
Businessman Running on Bar Graph
Filed In: Sales & Marketing
These marketing strategies will not only help your small business connect with consumers, but will also create a scalable process that will help your company grow.
Experts
bad-review
In today's business world, it's critical your business not only have a strong online presence , but that you're represented in an accurate and positive light.
Experts
freud
Filed In: Sales & Marketing
Ever wondered what insights Sigmund Freud, or even Carl Rogers and Alfred Kinsey, would offer about your B2B site's customer engagement?
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