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Sales & Marketing

The latest techniques to generate more small business sales, create a marketing strategy, use advertising and PR, deliver superior customer service, and more.

Today's Must Read
tofu in a bowl
Filed In: Sales and Sales & Marketing
Understanding how to improve your Top of Funnel (also called TOFU by us marketers) can help you generate more qualified leads.
Experts
online-videos
With video, your message has a better chance of being heard, understood, and remembered. The sooner you harness this powerful communication tool, the greater the advantage to your business.
Experts
Question mark
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively.
Experts
Thumbs up like
Are young people really leaving Facebook in droves? Find out if Millennials are Facebook fans or not and what it means to your small business marketing.
Experts
Happy work team
Filed In: Sales & Marketing
A happy, engaged workforce is a company's best friend. Discover why you should be use your employees as brand ambassadors in your marketing efforts.
Experts
Great idea
Filed In: Sales and Sales & Marketing
Do you find it challenging to come up with ideas for writing great sales copy? Here are three suggestions to becoming an an idea machine.
Experts
hall of fame
An organization's online reputation must be managed, though it may seem a bit overwhelming to most. Here are 14 steps to manage and maintain your reputation.
Experts
team holding hands
If you build a positive work environment for your employees, it will be much easier for them to be especially kind to your customers. It all starts with your team.
Experts
mother
Being able to crawl inside the heads of your customers is one sure way to get your business going in the right direction. Here are seven surefire ways to know your customers better.
Experts
facebook-logo
Facebook launches cross-device reporting for ads, which allows businesses to track sales activity across multiple devices all the way through to conversion.
Experts
mobile-web-design
Before it's too late, make it a priority to put your company's product or service at your customers' fingertips-no matter where they're shopping from.
Experts
Business call
Filed In: Sales and Sales & Marketing
No response from sales prospects is more indifferent than "We're happy with our current supplier." Here are 10 ways to turn these situations into hot leads.
Experts
Container Ship
There are lots of excellent resources available to help you prepare your export marketing plan. We present an overview of what this plan should include.
Experts
presentation
Filed In: Sales and Sales & Marketing
Sales presentations that sell quickly engage the listener, identify the prospect problem, and visually present ideas that are compelling. These are the presentations that sell.
Experts
Hotel service bell
Are you up against bigger competitors? You may have the upper hand in one important area: customer service. Here are six ways you can play up your advantage.
Experts
overwhelmed
A tight content creation schedule can zap the quality out of your content and negate the purpose of even producing it: connecting with your audience.
Experts
inspirational book
There is a challenge going around on Facebook to name the 10 books that have profoundly affected your life. We get the ball rolling.
Experts
marketing plan concept
It's not enough to just have a marketing plan; you need an effective one. Dr. Richard Weinberger discusses market research and what to do next.
Experts
karate
Small business expert Denise O'Berry tells us we're wasting our time by trying to listen to the advice of every marketing expert out there. It's time to learn a better way.
Experts
ask us
Keeping customers happy is one of the most profitable strategies a business should follow, and it starts by hiring employees focused on customer service.
Experts

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