Look Before You Leap
Subway is a global brand. Pinkberry is so popular it has a cultlike following. McDonald’s’arches are golden for a reason. Some franchises have become such strong leaders in their industries that when you, the potential investor, are deciding where to put your money, it’s only natural that you’d consider them. But before you make any final decisions, make sure you’ve thought about everything, including these eight reasons not to buy based on the brand alone.
— Sara Wilson