Getting to Know Your Market
Every business is different, so each company’s business plan is a unique document. However, most business plans do follow a fairly standard format that includes several key sections discussing the company’s management, finances, industry, operations, marketing, and competition.
While each section of your business plan is important, formulating a competitive analysis is especially critical for completing the competition section, which will be integral to your marketing plan. Here are 10 questions that will help you write the competitive analysis section of your business plan.
— Don Sadler