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NRA Ad Slammed as Racist
The National Rifle Association's latest TV ad has irked two congressmen, who claim it unfairly depicts Hispanics and ... (PERIODICAL ARTICLE)
The ABCs of Effective Advertising
Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put ... (ARTICLE)
Affect intensity and the consumers' attitude
toward high impact emotional...
One of the most critical concerns advertisers express about television advertising is the potential decline of the persuasive ... (PERIODICAL ARTICLE)
The effect of provocation in the form of mild erotica
on attitude to the...
The use of provocative images in advertising has become more common over the last twenty years, possibly as ... (PERIODICAL ARTICLE)
In-Store Marketing and Promotion
In-store promotions combined with focused marketing let you target a specific audience and are more cost effective than ... (PERIODICAL ARTICLE)
Governor [love] NYC.
Less than a week after Mayor Bloomberg described tourism as one of the few bright spots among the ... (PERIODICAL ARTICLE)
Guerilla Marketing Proves Effective for Homebuilders
Considering the millions of dollars spent annually for homebuilder advertising in print, electronic and Web media, sometimes sticking ... (PERIODICAL ARTICLE)
Marketers go GUERRILLA
If you've traveled through central Indiana much in recent years, you're probably familiar with Liberty Tax Service. The ... (PERIODICAL ARTICLE)
North American Publishing (NAPCO; Philadelphia, PA)
has launched "...
North American Publishing (NAPCO; Philadelphia, PA) has launched "eMarketing and Commerce" ("eM+C") with a September/October issue. A ... (PERIODICAL ARTICLE)
Hello?'iPhoned' in a donation--a large
donation.
[ILLUSTRATION OMITTED] Would you pay $100,000 for an iPhone? Would you give $100,000 to help get life-saving ... (PERIODICAL ARTICLE)
EnergyBBDO Wins White Sox
CHICAGO The Chicago White Sox have selected Omnicom's EnergyBBDO here as their new advertising agency after a review, ... (PERIODICAL ARTICLE)
Modest Change
Take a look through the September issue of W, which at 434 advertising pages is the magazine's biggest ... (PERIODICAL ARTICLE)
Modest Change
ake a look through the September issue of W, which at 434 advertising pages is the magazine's biggest ... (PERIODICAL ARTICLE)
Best Media Planning/Buying Campaign in Consumer Media
GOLD AWARD Starcom USA and Chicago Crystal Meth Task Force Crystal Breaks This pro bono shock campaign is ... (PERIODICAL ARTICLE)
Oh, For Controversy's Sake!
In 25 years of shooting professionally, Walt Denson never met a client he didn't like, or one he ... (PERIODICAL ARTICLE)
In and About This Issue
It is a pleasure to welcome new authors to PRQ. Captain Sara Banda gives us insight into military ... (PERIODICAL ARTICLE) | |
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