HATTIE: (Voiceover) Tom Gegax and Don Gullet started Tires Plus in 1976. Both left Shell Oil and each put up their own cash to buy three gas stations which they converted to tire stores. When they sold the business in 2000, there were 150 stores with 2,000 employees generating 200 million in annual sales. Tom Gegax tells us what he thinks they did right.

HATTIE: What were some of the key decisions that that two of you made that you know now looking back were the right things to do?

TOM: Well, the decisions were: Have an environment that people were able to feel comfortable. Really spend money in having the store environment to look nice. Spend a lot of time, effort, and effort in hiring people that we call COPS -- people who are: Caring, Optimistic, Persistent, Passionate, System discipline and Spirit filled. So, we found people like that would come in and we trained them well.

Employee #2: The reason I'm here is I want to find out what makes.

TOM: (talking to his teammates) We have Tires Plus University, a place that takes what you're already able to do but enhances it. I sleep better at night seeing the quality in this room, because you're our future. This kind of goes in tandem, because the more that our company's reputation is built, the more people would want to be involved with.