New Starhabit Digs Up Latest Celebrity Dirt

Gossip and entertainment news junkies have a new way to get their fix. Pixsy Corp. is set to launch today StarHabit.com, a photo and video search engine that gives priority to the freshest celebrity content on the Internet.

Pixsy CEO Chase Norlin hopes that the venture demonstrates how powerful and flexible his firm's technology can be for online publishers.

Pixsy combs RSS feeds, which typically contain summaries of content newly added to sites with tags and links to full versions.

StarHabit uses Pixsy to aggregate thumbnails of content from TMZ, Defamer, GoFugYourself and more sites.

"StarHabit is unique in that we are the largest aggregator of photo and video content from RSS feeds," Norlin said.

Easily used tools let consumers save photos, videos, content providers, categories and searches. There also are rankings and spotlights, which at press time indicated that Paramount's "The Last Kiss" was the most-searched movie.

"We put all of this material in one place and make it browsable and searchable," Norlin said. "If a Mel Gibson thing would have happened while StarHabit was operational, we would have had that news within minutes."

Revenue comes from ads and from licensing the technology to publishers for their own sites. "It creates new ad inventory instead of cannibalizing what's already out there," Norlin said. "Anyone can become a mini-YouTube with Pixsy."