Bbc's Prior Tapped For New Production Resources Post

Dorothy Prior, controller of the BBC's children's digital channels, will take up a key new role at the British broadcaster, spearheading the drive to deliver "more effective" production and resource management while also working to offer audiences increased value for money, according to an announcement Thursday.

Reporting to BBC director general Mark Thompson, Prior becomes controller of production resources. "In her new role, Dorothy will play a major part in Mark Thompson's drive to transform the BBC," the announcement of her new role noted.

"She will seek out and champion new ways of working, will spearhead the exchange of information about developments in production management, and will explore ways of improving production methods," the BBC added.

Thompson stated: "This is a very important role for the BBC. Getting the best possible value for money that we can out of production, while still producing excellent content, must be a key priority for us. Dot's many achievements include delivering two hugely successful children's channels which have helped pioneer innovative and effective approaches in production and the use of resources. This experience will be of enormous value in her new role."

Prior said: "Working for CBBC has been a genuine passion for me but, in the end, it was just impossible to turn down what is a fantastic opportunity to work at the heart of the whole organization and really try to help production teams everywhere. I leave CBBC with real sadness as I have been working with the best team in the business, and we have created something unique for young audiences which they love."