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Latest Discovery: 24-hour Hd Net

By Jim McConville
Publication: The Hollywood Reporter
Date: Wednesday, April 17 2002
Discovery Communications Inc. is launching Discovery HD Theater, a 24-hour high-definition channel set to debut June 17.

Discovery's HDTV service is an answer to the FCC's plea for program providers to deliver HDTV programming as a way to kick-start cable's slower-than-hoped

rollout of digital television.

"We believe we have a special responsibility to help pioneer the rollout of digital and high-definition television," Discovery Communications chairman, CEO and founder John Hendricks said.

Added Judith McHale, president and chief operating officer of Discovery Communications: "Discovery HD Theater will more than qualify as one of the five HDTV or value-added DTV services urged for carriage by the FCC voluntary action proposal."

The new ad-supported channel will draw on programs produced in the high definition format from Discovery's vast archive of nonfiction programming.

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