| 
| Free Newsletters
| Free Newsletters Featured Videos
Radio Usage Fits In Middle Of Consumer News Needs
Among the growing number of news outlets available to consumers,
Harris Interative reports that 54% listen to radio news broadcasts.
Leading the available news sources for consumers is local broadcast TV news (77%), followed by online news (64%), reading a local daily newspaper (63%), listening to talk radio stations (37%), listening to satellite news programming (19%) and reading a national newspaper (18%).
The the results are based on a nationwide Harris Poll of 2,985 U.S. adults surveyed online between Jan. 12 and 17, 2006.
A key indicator of media usage is age, Harris determined. Specifically:
Those 59 years of age and older are most likely to rely on more traditional media outlets for information, with at least eight in 10 saying they watch local broadcast news (88%), watch network broadcast or cable news (88%) or read a local daily newspaper (80%) several times a week or daily.
Baby boomers, 40 to 58 years of age, use the most varied types of media, with at least one in five boomers using each medium examined several times a week or daily. Along with the 59+ group, baby boomers are most likely to watch both local and broadcast or cable television newscasts (83% and 74%, respectively), read local daily newspapers (66%), and listen to radio newscasts (64%) and talk radio (40%).
Boomers and Gen Xers, those 28 to 39 years of age, are most likely to go online for news (68% and 70%, respectively). Generation Xers are most likely to get their news several times a week or daily from local broadcast stations (69%) or online sources (68%).
Echo boomers, those 18 to 27 years of age, are the least frequent users of media, with only about half or less getting information several times a week or daily from each of the media types measured.
Leading the available news sources for consumers is local broadcast TV news (77%), followed by online news (64%), reading a local daily newspaper (63%), listening to talk radio stations (37%), listening to satellite news programming (19%) and reading a national newspaper (18%).
The the results are based on a nationwide Harris Poll of 2,985 U.S. adults surveyed online between Jan. 12 and 17, 2006.
A key indicator of media usage is age, Harris determined. Specifically:
Those 59 years of age and older are most likely to rely on more traditional media outlets for information, with at least eight in 10 saying they watch local broadcast news (88%), watch network broadcast or cable news (88%) or read a local daily newspaper (80%) several times a week or daily.
Baby boomers, 40 to 58 years of age, use the most varied types of media, with at least one in five boomers using each medium examined several times a week or daily. Along with the 59+ group, baby boomers are most likely to watch both local and broadcast or cable television newscasts (83% and 74%, respectively), read local daily newspapers (66%), and listen to radio newscasts (64%) and talk radio (40%).
Boomers and Gen Xers, those 28 to 39 years of age, are most likely to go online for news (68% and 70%, respectively). Generation Xers are most likely to get their news several times a week or daily from local broadcast stations (69%) or online sources (68%).
Echo boomers, those 18 to 27 years of age, are the least frequent users of media, with only about half or less getting information several times a week or daily from each of the media types measured.
In addition, make sure to read these articles:
- Local Television News is the Place for...
- Many Baby Boomers Have New Homes, Money on...
- NAB to Honor Oprah Winfrey with Distinguished...
- Respect for Teachers Is Growing.
- Internet is about more than e-mail.
- ACCOUNTANTS LEAST PRESTIGIOUS: BUT DOES IT MATTER?
- Accounting for Free Time
- Olympic Heartbreaks. (Tomorrow In Brief).
- Americans favor fertilized egg selection under...
- What's Up, Doc?
- Consumers Are A Distrusting Lot
- Fulfillment abroad
- Three in four say banks do good job
- Trouble in paradise
- Accountants least prestigious: But does it matter?
Half of Americans Have Made Decisions Based on Forecasts That Have Turned Out Wrong ROCHESTER, N.Y. -- Sunglasses or umbrella, that's the question many ......
BLOOMFIELD HILLS, Mich. -- Many members of the Baby Boomer generation(1) have new homes and money on their minds, as dreams of buying retirement ......
Entertainment Editors/Business Editors NAB2004 WASHINGTON--(BUSINESS WIRE)--Jan. 7, 2004 Oprah Winfrey will receive the 2004 Distinguished Service Award from the National Association of Broadcasters during the ......
Teaching is gaining more respect as a profession in the United States: In a summer 2000 Louis Harris poll, 53% of respondents said teaching had ......
The biggest change over the last three years, according to a new Harris Poll is "that among the (now much larger) online population, the frequency ......
Doctors, scientists, teachers, ministers, journalists, union leaders and even members of congress beat out accountants in terms of prestige according to a recent Harris Poll....
Looking at a new Harris Poll, parents may be startled to find that time spent with their children is classified as "leisure.
Despite possessing highly valued skills--such as discipline and the ability to perform under pressure--nearly half of Olympic athletes surveyed recently said they had trouble entering ......
Most US adults support the right of parents to choose which of several fertilized eggs will develop, but only if the reason is appropriate, according ......
Americans complain ad nauseam about the healthcare system, but that doesn't stop them from putting doctors atop a Harris Poll's rankings of the most prestigiousprofessions.
If an HMO supplemented its income by selling cigarettes and gasoline, would consumers think less of it? Probably not, judging by a Harris Poll.
17% of Americans listed time with their family as their favorite leisure activity in 2003, The Harris Poll reports. That's up 6% from 2002 and ......
Seventy-one percent of Americans say banks are doing a good job of serving their customers, according to the latest Harris Poll ranking major U.S. industries....
Good news for late adopters. Most buyers still consider "smart" homes a dumb idea, according to a Harris Poll survey of U.S. consumers in May....
Doctors, scientists, teachers, ministers, journalists, union leaders and even members of congress beat out accountants in terms of prestige according to a recent Harris Poll....
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Over Half of Americans Say They Tend Not to Trust the Press.
- Local Television News is the Place for Weather Forecasts for a Plurality of Americans.
- Many Baby Boomers Have New Homes, Money on Their Minds; Annual Del Webb Survey Shows 50% Plan to Buy Retirement Homes, But Social Security and Health Care Costs Are Big Unknowns.
Site Map | Contact Us | FAQs | About Us | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy | Media Kit
Copyright © 1999 - 2009 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.Copyright 2006 Nielsen Business Media, Inc. All rights reserved.© Radio Monitor 2009© Copyright 2009 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.Copyright 2006 Nielsen Business Media, Inc. All rights reserved.© Radio Monitor 2009© Copyright 2009 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
