Arbitron, VNU To Use PPM For Marketing Research Service
Arbitron and VNU have announced a joint agreement to explore a marketing research service studying consumer behavior.
Under the agreement, which is being done in conjunction with Procter and Gamble, a panel of participants will voluntarily carry Arbitron's Personal
People Meter (PPM) to record their media preferences. Data on consumer preferences and purchases would be collected from consumers electronically and via surveys.
The data would be used to understand how media affects the participants' shopping behavior. Arbitron and VNU, which is the parent company of Billboard Radio Monitor, say the service would be separate from any existing TV or radio ratings services.
Under the agreement, which is being done in conjunction with Procter and Gamble, a panel of participants will voluntarily carry Arbitron's Personal
The data would be used to understand how media affects the participants' shopping behavior. Arbitron and VNU, which is the parent company of Billboard Radio Monitor, say the service would be separate from any existing TV or radio ratings services.
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Arbitron and VNU plan to launch a national marketing research service that will track the effect of advertising on the buying habits of consumers.
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- Arbitron and VNU Sign Agreement to Explore New Marketing Research Service to Help Drive Marketing ROI.
- Arbitron and The Nielsen Company Sign Agreement and Form Jointly-Owned Limited Liability Company to Continue Development of 'Project Apollo' Marketing Research Service.
- Arbitron Receives Media Rating Council Accreditation for the Portable People Meter Radio Ratings Data in Houston.
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