Judge Sides With Fantasy League in MLB Statistics Case
By Leslie Simmons
Wednesday, August 9 2006
Wednesday, August 9 2006
Published on AllBusiness.com
In a case closely watched by the sports industry and operators of online fantasy leagues, a St. Louis federal judge ruled Tuesday that Major League Baseball does not own its players' profiles and statistics, and the unauthorized use of this information does not violate the players' right of publicity.
CBC, owner of the CDM Fantasy Sports brand of Internet-based fantasy sports leagues, sued Major League Baseball Advanced Media last year for a declaratory judgment after it was denied a new licensing deal for player information by the Major League Baseball Players Association.
MLB Advanced Media, baseball's interactive division, filed a counterclaim along with the players' association alleging CBC violated the players' right of publicity based on the "exploitation" of the players on CBC's Web sites, which include player names, nicknames, likenesses, signatures, jerseys, pictures, playing records and biographical information.
In the 49-page summary judgment opinion, U.S. District Court Judge Mary Ann Medler determined that CBC does not violate the players' right of publicity because the information does not constitute a symbol of the players' identity; does not give CBC a commercial advantage; and CBC's use does not contravene the public policy behind the right of publicity.
"As such, CBC's mere use of Major League baseball players' names in conjunction with their playing records does not establish a violation of the players' right of publicity," Medler wrote. "CBC's use of the baseball players' names and playing records in the circumstances of this case, moreover, does not involve the character, personality, reputation or physical appearance of the players; it simply involves historical facts about the baseball players such as their batting averages, homes runs, doubles, triples etc.
"CBC's use of players' names in conjunction with their playing records, therefore, does not involve the persona or identity of any player," she concluded.
Medler further concluded that even if a player could successfully claim his likeness was being exploited by the fantasy league games, CBC is protected by the First Amendment because the same information is routinely disseminated by televised games, newspapers and other statistics providers.
MLB Advanced Media had argued that it owned an intellectual property interest in the statistics, and the First Amendment did not apply because CBC's online games do not involve speech or the expression of ideas.
Medler rejected that theory, finding that CBC's Web sites encourage participants to learn about the players' records and provide an education in baseball through the dissemination of historical fact.
"Indeed, CBC's
CBC, owner of the CDM Fantasy Sports brand of Internet-based fantasy sports leagues, sued Major League Baseball Advanced Media last year for a declaratory judgment after it was denied a new licensing deal for player information by the Major League Baseball Players Association.
MLB Advanced Media, baseball's interactive division, filed a counterclaim along with the players' association alleging CBC violated the players' right of publicity based on the "exploitation" of the players on CBC's Web sites, which include player names, nicknames, likenesses, signatures, jerseys, pictures, playing records and biographical information.
In the 49-page summary judgment opinion, U.S. District Court Judge Mary Ann Medler determined that CBC does not violate the players' right of publicity because the information does not constitute a symbol of the players' identity; does not give CBC a commercial advantage; and CBC's use does not contravene the public policy behind the right of publicity.
"As such, CBC's mere use of Major League baseball players' names in conjunction with their playing records does not establish a violation of the players' right of publicity," Medler wrote. "CBC's use of the baseball players' names and playing records in the circumstances of this case, moreover, does not involve the character, personality, reputation or physical appearance of the players; it simply involves historical facts about the baseball players such as their batting averages, homes runs, doubles, triples etc.
"CBC's use of players' names in conjunction with their playing records, therefore, does not involve the persona or identity of any player," she concluded.
Medler further concluded that even if a player could successfully claim his likeness was being exploited by the fantasy league games, CBC is protected by the First Amendment because the same information is routinely disseminated by televised games, newspapers and other statistics providers.
MLB Advanced Media had argued that it owned an intellectual property interest in the statistics, and the First Amendment did not apply because CBC's online games do not involve speech or the expression of ideas.
Medler rejected that theory, finding that CBC's Web sites encourage participants to learn about the players' records and provide an education in baseball through the dissemination of historical fact.
"Indeed, CBC's
