Noted Golf Club Fitter Opens Cool Clubs Golf.

Advisor to Tour Pros Starts New Custom Club Fitting Company

SCOTTSDALE, Ariz. -- Celebrated golf club expert Mark Timms, the long-time custom club provider to an elite clientele including a roster of leading golf tour professionals, has joined with

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According to Timms, Cool Clubs offers the ultimate in custom club fitting services in a state-of-the-art facility housing the most advanced diagnostic and analytical technology, private fitting bays and cutting-edge golf club construction services.

Cool Clubs was formed to serve professional golfers seeking a competitive edge and to help the many amateur players motivated to improve their games.

"Our goal is to help everyone play better golf," Timms says. "Standard off-the-rack equipment does not fit every player. Matching a player with a club specifically created to enhance that player's unique swing characteristics can make a huge difference in how a golfer performs on the course."

Once considered a costly private service available only to elite professional players, custom club fitting - measuring a person's unique swing characteristics, then matching them to clubs and balls that are performance calibrated to that particular swing - has burgeoned into a major facet of the $3.5 billion golf equipment industry.

Timms says that Cool Clubs uses the most advanced analytical technology, the latest equipment from the world's leading golf companies (Callaway, TaylorMade, Titleist, etc.), and highly trained, experienced fitting technicians.

"After fully evaluating a player's swing dynamics, we create clubs that fit a player like a glove to give them that extra level of performance," says Timms who over the past 20 years has created a cult-like following by many top tier touring pros.

The investor group Timms has assembled is comprised of dedicated golfers from a wide array of professions including Tom Siebel, founder of Siebel Systems; Charles Schwab; Dick Kovacevich of Wells Fargo; former Ryder Cup Captain Lanny Wadkins; former San Francisco Giants owner Bob Lurie; and Cincinnati Reds owner Robert Castelini.

For more information about Cool Clubs, contact the company via email at info@coolclubs.com or visit the Cool Clubs web site at www.coolclubs.com.