People's Liberation Signs New Distribution Agreement For William Rast in Greece and Cyprus.

LOS ANGELES -- People's Liberation, Inc. (OTCBB:PPLB), the designer of high-end casual apparel under the brand names People's Liberation[TM] and William Rast[TM], has signed an exclusive distribution agreement with LAKIS GAVALAS.SA for the distribution of

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LAKIS GAVALAS.SA is an exclusive importer and distributor of brand name clothing, accessories, leather goods, shoes, lingerie, fragrances, jewelry, home furnishings and lighting. Included in their impressive list of brands are, Burberry London, Dolce & Gabbana, Dsquared2, Jean Paul Gaultier and Seven for all Mankind. LAKIS GAVALAS.SA boasts a well-staffed marketing and public relations/advertising department, which contributes to their high impact mass media reach, particularly in fashion media.

"We're very pleased to have partnered with LAKIS GAVALAS in support of our international expansion effort," said Colin Dyne, Chief Executive Officer. "Like us, LAKIS GAVALAS prides themselves on having close relationships with their customers, who in Greece and Cyprus represent more than 400 retail stores. We think the William Rast brand will benefit from their expertise in working with a strong mix of premium quality lifestyle brands. They also afford us the essential infrastructure necessary for us to achieve our goal of increased global awareness of the William Rast brand. We are excited about working with LAKIS GAVALAS and anticipate further expanding our reach in European territories."

About People's Liberation, Inc.

Los Angeles-based People's Liberation, Inc., designs, markets and sells premium contemporary apparel under the brand names People's Liberation[TM] and William Rast[TM]. The clothing consists of premium denim, knits, wovens, and outerwear for men and women. In the United States, the Company distributes its merchandise to better department stores and boutiques, including Nordstrom, Bloomingdales, Neiman Marcus, and Fred Segal. Outside the U.S., in select countries, the Company sells its products directly and through distributors to better department stores and boutiques, including TNT in Canada and Jades in Germany. The Company also sells merchandise on its websites: www.peoplesliberation.com and www.williamrast.com.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the belief that the William Rast brand will benefit from LAKIS GAVALAS.SA's expertise in working with a strong mix of premium quality lifestyle brands, the belief that LAKIS GAVALAS.SA will afford us the essential infrastructure necessary to achieve our goal of increased global awareness of the William Rast brand and our anticipation of further expanding our reach in European territories. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as fluctuations in demand for the Company's William Rast products in the Greek and Cypress marketplaces, the Company's ability to maintain customer and strategic business relationships, including those with Lakis Gavalas.SA, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.