MILPITAS, Calif. -- BScaler, Inc. disclosed their strategy for targeting Importers, VARs, Resellers and Distributors. "These businesses are hungry for the advantages that BScaler provides," said Steven Mulhall, VP of Sales and Marketing. "More than just CRM, they need versatile Sales Commissions, really good RMA management and a Customer Portal, for starters. It's a web-based total business management solution - a large-scale ERP for small to mid-size enterprises.

"Our importer and reseller customers love us because we understand the challenges they face," continued Mulhall. "Time works against them and so do thin margins. The BScaler Enterprise Resource Manager[TM], with its real-time dashboards and unified database, saves them time and prevents mistakes, and that gets their attention.

"ERM's complete Warehouse Management System, with locations anywhere in the world, down to aisle and bin, and tracking by Container, Lot, Sub-Lot, Expiration Date, Serial Number, etc., is icing on the cake. This MRP/WMS is integrated with Procurement, including drop-ship directly to the customer, whose ship-to and bill-to info comes right from BScaler's built-in CRM."

"The BScaler Customer Portal automates everything that their customers want," added Lee Boylan, Director of Marketing. "They get their own price list, create orders, check their account balance and credit availability, and view transaction history; even create service tickets."

Mr. Mulhall shared the approach that BScaler takes when visiting importers and resellers. "We offer a free business consultation to help them see their strengths and soft spots. Really, though, just these three questions can open their eyes:

* "How many IT people do you have, and how responsive are they?

* "How many PCs/point solutions hold your business data?

* "How long does it take to move information from one computer into another one?

"They usually admit that manual data re-entry makes errors, too. At this point, we smile and they get the picture. With BScaler ERM, the data is secure and always available online. It's the affordable next generation ERP."

"Accounting is another touchy area," added Mr. Boylan. "The G/L system automates their Financials, and the Executive Dashboard shows interim statements on the fly."

The BScaler Enterprise Resource Manager is the foundation of "SaaS Plus[TM]." Clients choose a pay-as-you-go subscription or they buy the ERM Appliance[TM] to realize benefits from asset ownership. Either way, users log in securely using a browser. Their PCs have no special software to crash or hang, and no stale data.

"The BScaler total business management solution embodies all that I wanted during my 20 years as CEO of a large VAR," said John Pham, BScaler President and CEO.

About BScaler:

BScaler, Inc. www.bscaler.com provides a world-class business management system for small and medium-sized businesses (SMBs). The Enterprise Resource Manager integrates business information in Sales, Service, Operations and Finance organizations using a Unified Database System that puts the whole business online in real time with multiple SaaS Plus payment options.

For More Information, please contact Lee Boylan 408-935-3045